pARTnership Movement Tool-Kit: Building pARTnerships 101


Author
Private Sector Initiatives Department
Summary

Building business and arts partnerships is a two-way street. This tool-kit outlines the 8 Best Reasons for Businesses and the Arts to Partner, and provides case-making ideas to share with businesses. The toolkit outlines how partnering with the arts can address business challenges around employee engagement, marketing and brand share, and advancing corporate objectives related to social and community impact. This is a “how-to” primer with ideas, strategies, and research references to help you begin to establish local partnerships and explain the benefits of partnering with your arts group.

Abstract

Building business and arts partnerships is a two-way street. This tool-kit outlines the 8 Best Reasons for Businesses and the Arts to Partner, and provides case-making ideas to share with businesses. The toolkit outlines how partnering with the arts can address business challenges around employee engagement, marketing and brand share, and advancing corporate objectives related to social and community impact. This is a “how-to” primer with ideas, strategies, and research references to help you begin to establish local partnerships and explain the benefits of partnering with your arts group.


Edition
2nd
Pages
16
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