Success Stories

Real stories of successful arts and business partnerships.

Aetna (GA) - Partnerships with Pastability
Aetna (GA)
Advance Corporate Objectives & Strategies

Partnerships with Pastability

“Arts can play a vital role in promoting health and wellness. That’s why through our sponsorships, employee fundraising, and volunteerism, Aetna ensures the arts continue to thrive.” — Mark T. Bertolini, Chairman, CEO and President, Aetna

 

Collectively, we know the arts accomplish more than what meets the eye (or the ear), but sometimes there are partnerships which are attention grabbing for their creative approach.

 

The collaboration between Aetna and the Center for Puppetry Arts is one of those partnerships.

 

Well…whose attention wouldn’t be pulled towards a puppet called ‘Little Noodle’?

 

‘Little Noodle’ is a new puppet created by Atlanta-based Center for Puppetry Arts in collaboration with Aetna. The Adventures of Little Noodle is one of the Center’s plays addressing health and wellness, as part of their Healthy Children/Prevent Childhood Obesity Initiative.

 

Aetna has been committed to being at the forefront of this issue in the healthcare field and sees a strong tie to the effectiveness of messaging through the arts.

 

The arts can be a strong vehicle for a business’s message and the strength of programs like Aetna’s, is built on the power and reach of the arts.

 

In fact, when the play was first created, Cynthia Follmer, then president of Aetna’s Georgia market, said that the Center for Puppetry Arts “uses puppets to reach and inspire children in ways that few others can.”

 

As part of its efforts to reduce obesity rates, Aetna Foundation recently awarded grants to the Dance Theatre of Harlem in New York, The Joffrey Ballet in Chicago, Dance Out Diabetes in San Francisco, and the Charter Oak Cultural Center in Hartford to offer dance-oriented health and fitness programs for children and families who live in underserved areas.

 

From music to dance, fine arts to performing arts, Aetna believes that the arts can enhance one’s personal wellbeing, revitalize a community, and create a world that bridges cultures and differences.

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The pARTnership Movement is an initiative from Americans for the Arts to reach business leaders with the message that partnering with the arts can build their competitive advantage. Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America.

 

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