Success Stories

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Macy's (NY) - Reaching new audiences in artistic ways
Macy's (NY)
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Reaching new audiences in artistic ways

“We believe that a strong arts culture can inspire, educate and entertain widely diverse audiences in our communities—touching each individual in deeply meaningful ways. — Terry J. Lundgren, Chairman, President and CEO, Macy’s Inc.


Strongly rooted in the local communities of each of its 850 stores, Macy’s recognizes that putting a strong emphasis on the arts creates a vibrant and energetic society. It’s why they work hard to make a difference in each community nationwide—partnering with arts organizations and programs in hundreds of cities in every region of the United States.


In addition to hundreds of programs across the United States, Macy’s partnered with the Summer HD Festival for the Metropolitan Opera in New York City in 2010 which screened 10 of the Met’s Live in HD performances in Lincoln Plaza. Macy’s Herald Square store in New York City dedicated a display window to the Met for the month to promote the Summer HD Festival. Allowing both Macy's and the Metropolitan Opera to reach new audiences.


Macy’s actively expands the reach and audience of arts and culture institutions, ensuring access for diverse and multicultural audiences. In 2008, Macy’s partnered with Freedom’s Sisters, the first comprehensive traveling exhibition that saluted women in the Civil Rights movement and honored 20 remarkable African-American women who made significant contributions to all Americans.

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