DENY Designs (CO)Put Your Company in the Spotlight
A Company that Can’t DENY Supporting the Arts
Based in Denver, DENY Designs is a home furnishings company with a creative twist. DENY allows its customers to add a personal image or artwork from the DENY Art Gallery to its array of everyday household accessories. What makes the company especially unique is that with each purchase from the Gallery, the company’s cadre of talented artists earn part of the proceeds, enabling DENY to support artist communities all over the world.
DENY Designs was the brainchild of CEO Dustin Nyhus, an industrial designer by trade, and his wife Kim. Dustin grew up watching his father and grandfather build just about anything and everything, and developed a deep interest in furniture design. After college, he spent five years in wholesale manufacturing before he was inspired with the idea to combine his passion for design with e-commerce and the arts. This, in tandem with Kim’s background in advertising and event planning, led to a very unique concept for an online home furnishings store.
"DENY's business model is based around one very important concept—nurturing the success of artists by showcasing their work on our home decor products,” comments Dustin. “We turn your typical home accessories into the focal point of the room and enable our customers to support artists worldwide."
DENY receives submissions from about 200-300 artists across the globe per month, from which they hand select only 1 or 2 designers. The scrutiny of the selection process is done out of respect to the uniqueness of each artist, and with consideration to how the artwork will translate to DENY’s array of products. The DENY Art Gallery gives artists exposure to a global audience, and the artist receives a commission on each of their works sold.
"Supporting the art community is the most important thing we do here at DENY,” comments Kim. “We're helping artists reach a broader audience while also giving their work new life on a new type of canvas—home decor accessories."
In addition, the company is conscious of supporting the American economy. Most of the company’s soft goods are made in America and all of its hard goods are made locally in Denver.
The benefit of creating an e-commerce home furnishings company that gives back to the artist community is apparent in DENY's creative and engaged staff. According to the company's website, “We’re a small, passionate group of people whose right side of the brain dominates the left side. We want to inspire and be inspired. We want to create and be visionaries. And we want to share all of this inventive talent with the world, one customer at a time.”
Check out DENY’s endless array of products and designs that support artist communities worldwide at DENYdesigns.com.