Zions Bank (UT)Put Your Company in the Spotlight
Zions Bank Puts Ballet on Display
Zions Bank branches throughout Utah’s Wasatch Front were transformed into galleries displaying vibrant costumes from local dance company Ballet West in the lead up to the kick-off of Ballet West’s 52nd season in November 2015. The costumes began their tour in July 2015 at the Zions Bank Head Office lobby and traveled through the branches until the exhibit’s homecoming at the Janet Quinney Lawson Capitol Theatre. In addition to displaying the costumes, each participating bank branch offered an opportunity for customers to win tickets to Ballet West’s new season.
For Zions Bank and Ballet West, the exhibit put their arts and business partnership on parade, promoting the ballet’s new season and highlighting the bank’s support of arts and culture in the community.
"The arts and business are not necessarily polar opposites,” said Scott Anderson, President and Chief Executive Officer of Zions Bank. “Both test the envelope of human creativity, intellect, energy and promise. Both seek to motivate, to produce, to achieve excellence, to grow, and to unite."
Zions Bank has been supporting arts and cultural events since its founding in 1873, and in 2008, Americans for the Arts honored Zions Bank with a BCA 10 Award, which recognized the company’s outstanding partnerships with the arts. The bank has a longstanding partnership with Ballet West and has supported the organization’s performances in Utah and on tour for many years. The costume tour was developed as a joint effort to identify a unique way to showcase their partnership and connect with the community. Brian Powell, a Zions Bank employee who also serves as chair of the Ballet West Board, championed the costume tour idea.
For Zions Bank, the visually impressive costume tour created a new media opportunity. Photographers from major local newspapers attended a joint reception with ballet boosters and employees, while broadcast media interviewed Ballet West’s ballerinas modeling the costumes inside Zions Bank. The partnership and media coverage helped the bank connect with potential new clients who might not have had a reason to come to the bank otherwise. Both Ballet West and Zions Bank contributed to media outreach, which enabled them to each attain new contacts for future marketing efforts.
In addition to traditional media coverage, Zions Bank provided resources to produce a popular video about the costume exhibit that Ballet West shared with its large Facebook fan base. Both organizations also featured the costume exhibit in their email blasts, website posts, and other publications.
Once the costume tour comes to an end, Zions Bank customers can still find the company’s support of the arts on display. The company features a collection of 3,000 pieces of original art, including works by many regional artists, in its branches throughout the year. The bank also hosts an annual art show, enabling their clients to exhibit and sell their work to the more than 1,000 guests in attendance each year.