Success Stories

Real stories of successful arts and business partnerships.

Humana (KY) - Fostering innovation by fostering the arts
Humana (KY)
Contribute to the Economy & Quality of Life

Fostering innovation by fostering the arts

When you think about Humana, you think of health and wellness. After all, their business is all about helping people achieve lifelong well-being.

 

So it should come as no surprise to learn that Humana understands how the arts can play a critical role in a person’s overall health and well-being, as well.

“Our success is driven by innovative people who thrive in communities with engaging and diverse cultural opportunities,” says Michael B. McCallister, Humana’s Chairman and CEO. “As Humana’s business has grown, so too has its commitment to the communities we serve.”
 
It’s this commitment that has led Humana to sponsor the Humana Festival of New American Plays for the past 33 years. The Festival is presented thanks to a partnership between Actors Theatre of Louisville and The Humana Foundation, the philanthropic arm of Humana Inc. The support of The Humana Foundation began in 1980 – the third year of the Festival – and represents the longest, continuous and current partnership between a corporation and a theatre in the country.



Through The Humana Foundation’s ongoing support, the Humana Festival has become the premier New Play Festival in the country. Annually, the Festival draws audiences of nearly 40,000, including hundreds of the industry’s most distinguished leaders, producers, critics, and admirers. All descend upon Louisville for a month-long celebration of new writing for the stage.



The Humana Foundation’s belief in Actors Theatre and the Festival has shaped the American theatrical canon. This partnership has made a lasting impact on the nation and the world, with more than 400 plays introduced into the American and international theatre’s general repertoire. Premiering plays include three Pulitzer Prize winners—The Gin Game by D. L. Coburn, Crimes of the Heart by Beth Henley and Dinner with Friends by Donald Margulies—as well as Rinne Groff’s The Ruby Sunrise, Jane Martin’s Anton in Show Business, Charles L. Mee’s Big Love, Theresa Rebeck’s The Scene, Gina Gionfriddo’s After Ashley and Becky Shaw, UNIVERSES’ Ameriville, Jordan Harrison’s Maple and Vine, Stephen Belber’s Tape and The Civilians’ This Beautiful City.



 

Over the years, The Humana Foundation has been a supporter of civic and cultural development and places great value on the long-standing relationship with Actors Theatre of Louisville. Today, The Humana Foundation aligns with Humana Inc.’s focus on health and well-being by providing grants especially in the areas of childhood health and education, health literacy, and intergenerational health.

Share Your Story

We trust your arts and business partnership was profitable for everyone involved. If so, don't keep it to yourself!

Find a Partner

Ready to get started? Use our zip code locator to find an arts partner in your community.

The pARTnership Movement Essays

Explore case studies profiling successful business-arts partnerships from across the nation. Each of the 8 essays illustrates one of the 8 reasons businesses partner with the arts.

What's New in pARTnership News?

Keep up to date on arts and business partnership news from around the country.

Sign up for the Monthly Newsletter

your email

We protect your info. See our privacy statement.

Behind the Movement

The pARTnership Movement is an initiative from Americans for the Arts to reach business leaders with the message that partnering with the arts can build their competitive advantage. Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America.

 

Success Stories

Ready to Get Started?

Find a partner

Use our zip code locator to find an arts partner in your community.

Already Partnering with the Arts?

Find resources

Learn some easy ways to take your partnership to the next level.