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2017 BCA Survey of Business Support for the Arts Webcast

Posted by Jessica Gaines
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As employee engagement becomes a priority for companies, many of them are turning to the arts in an effort to fuel attraction and retention. The latest BCA Survey of Business Support for the Arts, Business Contributions to the Arts: 2017 Edition, looks at these trends in support for the arts from small, midsize, and large US businesses.

 

For the first time since 1969, Americans for the Arts has teamed up with The Conference Board to conduct the survey. In a FREE June 26 webcast at 3pm EST, the two partners will discuss brand new data that covers a range of topics, including trends in arts funding past and present, how arts fuels employee engagement, which companies are more inclined to support the arts and why, and measurement and impact. Learn more.

 

Emily Peck
Vice President of Private Sector Initiatives
Americans for the Arts

Emily Peck is Vice President of Private Sector Initiatives at Americans for the Arts. She is responsible for providing business and foundation leaders with the information, resources and strategies they need to better partner with and support the arts.

Mark Shugoll
Chief Executive Officer
Shugoll Research

Mark Shugoll, Ph.D. is CEO of Shugoll Research in Washington, DC, one of the nation’s leading marketing research companies for the arts. Its clients include a prestigious roster of nonprofit theaters, symphony orchestras, opera companies, dance companies, performing arts centers, museums, and more.

Alexander Parkinson(Moderator)
Senior Researcher and Associate Director, Society for New Communications Research (SNCR)
The Conference Board

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement.

 


 


 

Related

Participate in the National Survey of Business Support for the Arts

Posted by Jessica Gaines
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Participate in the National Survey of Business Support for the Arts

The 2016 National Survey of Business Support for the Arts, is now open for submissions. The survey is open to companies of all sizes who participate in corporate philanthropy, employee engagement, volunteer programs, or sponsorship.

 

The survey, which is jointly conducted by The Conference Board and Americans for the Arts, will enable maintaining trend data on how and why businesses of all sizes support the arts. The report is a valuable benchmarking tool, with data categorized by company size (measured by revenue and asset value) and industry groups. 

 

Participation is confidential and none of the information provided in the survey will be shared with third parties. The survey takes about ten minutes to complete. If you wish to save your responses and return to the survey at a later time, click “Next” at the bottom of the page and, once the new page appears, close your browser. When you are ready to resume the survey, click again on the link below and you will be directed to where you left it. Go Here for more details about the survey.

 

Click Here to Start the Survey 

 

In appreciation of your time, you will receive the final report via email later this year.

 

If you have any questions about the survey, please contact Emily Peck, Vice President of Private Sector Initiatives at Americans for the Arts, at epeck@artsusa.org, or Alex Parkinson, Senior Researcher, Corporate Philanthropy, The Conference Board at Alex.Parkinson@conferenceboard.org.

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