#1 Richmond has an enviable business community as evidenced by its being one of only 11 cities to be headquarters to more than five Fortune 500 companies and one of only 12 cities to have a Federal Reserve Bank.
#2 Richmond’s arts/culture community is likewise enviable as evidenced by its emergence from the recession with all of its major arts and culture organizations thriving: symphony, opera, ballet, theatre, art museum, science museum, history museum, children’s museum, botanical garden, and many dozens more.
#3 Richmond has a slew of enviable national creative superlatives such as being home to the #1 marketing company (Martin Agency – think Geico gekko), #1 public art university (VCU), #1 university advertising program (VCU Adcenter), and forthcoming building designed by the #1 architect (Steven Holl).
Those three sentences have resulted in a three-year Greater Richmond Chamber-led initiative entitled i.e.* – a grand partnership that spotlights and energizes creativity and innovation for three purposes: enable the business community to leverage the creative community in accomplishing real business objectives; provide expanded audiences for the creative community; and foster new relationships and partnerships.
Richmond’s local arts agency—CultureWorks—is one of the active partners with the Chamber’s i.e.* initiative and three current projects demonstrate the partnership’s value.
In January 2012, CultureWorks partnered with 15 of the city’s major companies to present an art exhibition entitled “Creative Capital—Corporate Richmond Collects”: artworks from corporate collections that had never been viewed by the public. There was a public opening reception and a catalogue about the corporations and their collections. CultureWorks and the Greater Richmond Chamber partnered to host a private reception specifically for leaders from the business and arts communities.
Read the rest of the post on ARTSblog.
