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#ArtsandBiz Practitioners Speak!

Posted by Jessica Gaines
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With voices representing many industries, these three business sector leaders echo the key messages in the pARTnership Movement’s 8 Reasons to Partner with the Arts.

 

1. Google

“Art for art’s sake and art for technology’s sake. We want to empower STEM and art work with students.”

 

Eric Schmidt

Executive Chairman of Google’s parent company Alphabet

and former CEO of Google

 

 

At the unveiling of a new Google Data Center mural in Council Bluffs, IA, Google announced a partnership between Google and the Council Bluffs Community School District on a virtual technology art program.

 

With these data center murals and pARTnerships, Google is showing they care about the company’s impact in the community, beyond the business technology, but also in a way that boosts the community’s quality of life.

 

 

2. Viacom

Does Art at Viacom affect the creative productivity of staffers?


“It’s inspirational. Art inspires from the 

outside in. We want to keep the installations alive even after they’ve come down, so we’ve created a poster and postcard series for people to put their favorites on display in their workspace.”

 

Art at Viacom Project leaders Susan Claxton and Cheryl Family

 

 

 

 

 

Viacom, already known for multifaceted creativity, has their Viacom Lab, a state-of-the art endeavor that utilizes virtual reality, GIFs, live streaming and immersive experiences to up engagement and the fan experience. Their Art at Viacom project has made a name for itself by redefining the aesthetics of the workplace.

 

Viacom is doing something that is always proof-positive: emphasizing creative activities and including them back into the actual work culture.

 

 

3. Accenture Strategy

 

“We were turning words into notes and notes into the symphony. [We wanted to] evoke the emotion that a lot of the work we do with clients [brings] an emotional connection.”

 

Mark Knickrehm

Group Chief Executive at Accenture Strategy

 

 

Accenture Strategy created "Symphonologie: the Music of Business", a symphonic experience, to combine human insight and artificial intelligence. The work debuted inside the Louvre Pyramid where it was performed by a 50-piece orchestra and relays a musical message about technology and business. This isn’t a surprise as Accenture Strategy is known for combining deep business insight with the understanding of how technology will impact industry and business models.

 

By using the arts to translate their business message Accenture Strategy is showing how arts, technology, and strategy can unlock a new point of view.

 

 

Photos: Google Data Center Mural in Council Bluffs, Art at Viacom Tumblr, Accenture Strategy

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