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Nation's United Arts Funds Raise $85.5 million for the Arts in 2016

Posted by Emily Peck
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Nation's United Arts Funds Raise $85.5 million for the Arts in 2016

Throughout the summer of 2017, the Americans for the Arts Private Sector Initiatives department solicited responses to the FY2016 United Arts Fund Campaign Survey. Surveys were distributed to a total of 45 united arts funds by email. A total of 37 UAFs participated in the survey. United Arts Funds (UAFs) are private organizations that raise money for the arts, work to broaden support for the arts, encourage arts attendance and participation, promote excellence in the arts and arts management, and ensure that arts organizations are financially stable. Americans for the Arts defines a UAF campaign as a combined or federated appeal for arts funding conducted annually to raise unrestricted money on behalf of three or more arts, culture, and/or science organizations.

In FY 2016, the 37 participating UAFs reported aggregate campaign revenue of $85.5 million during their campaigns that ended during 2016. Twenty-nine UAFs have provided their total campaign revenue annually since 2007, making them a reliable indicator of the year-to-year changes in UAF fundraising. The $116.7 total campaign revenue raised on behalf of the arts and culture by these 29 UAFs in FY2016 is $4.1 million more than the inflation adjusted total of $112.8 million they raised during FY2007. All together, these findings suggest that the united arts fundraising sector is continuing its recovery from the Great Recession.

A majority of United Arts Funds are working to address diversity, equity and inclusion goals in their grants programs and policies. Almost 75% of United Arts Funds have redesigned or plan to redesign their grantmaking practices to address diversity, equity and inclusion in their grant programs. 72% have made or plan to make changes or established new practices to address diversity, equity, and inclusion in their grant review processes.

For more information, view the United Arts Funds Fiscal Year 2016 Fact Sheet.

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Humana's App-etite for the Arts

Posted by Kate Reese
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Humana's App-etite for the Arts

Louisville-based Fund for the Arts is one of the nation’s largest United Arts Funds (UAFs), and thanks to Humana’s Digital Experience Lab (DEC) now has its very own mobile platform. Currently, more than 200 local businesses participate in workplace giving campaigns, generating nearly 45% for the united arts fund's campaign each year. Recently, however, Fund for the Arts began looking to reach potential supporters in new ways.

 

Humana is committed to giving every employee eight hours of paid “volunteer time," during which they can give back to their community in a variety of ways. A team at DEC decided their volunteer time would be spent developing a mobile app for Fund for the Arts.

The organization had a very clear idea of what added value the app could provide – “awareness of and attendance at arts events in the city.” Additionally, Fund for the Arts hoped that an app could increase donations, so the team at DEC analyzed what makes people donate by surveying current donors. 

 

The final product involves an easy-to-use arts calendar, communicates the benefits of becoming a donor, and even includes donor benefit cards (discount on local arts events and performances), so that donors can use their mobile device to get savings at the box office. When asked about the choice to develop this app, members of the DEC team said “Though none of us are professional artists, we all believe in the importance of the arts and wanted to do something to help further that cause in our community.”

 

Read the full case study at Humana's Digital Experience Center.

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