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St. Petersburg’s New Art Scene

Posted by Melyssa Muro
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St. Petersburg’s New Art Scene

Amid the streets of St. Petersburg, FL, the private and tourist sectors alike have recently seen an explosion of revenue due to utilizing one simple lifehack—the arts. These reciprocal relationships of business, tourism, and arts in St. Petersburg stand living testament to the many ways any business can use the arts and not just boost sales, but improve the entire community.

 

Steve Westphal, St. Petersburg local entrepreneur and restaurant owner says, “without a doubt, collaborating with the arts, whether individual artists, arts organizations or arts festivals, is a good decision for businesses.” Westphal features etched glass, metal sculpture, marine life prints, and iconic grouper paintings by the late Bill Woo in his restaurant —and business is booming as a result.

 

More specifically, small businesses like his have been part of an astounding economic impact of over $200 million generated by nonprofit arts and cultural organizations, according to a 2015 Arts & Culture Economic Impact Report produced by the St. Petersburg Arts Alliance.

 

Staybridge Suites is getting in on the action, as well. Partnering with ARTicles Art Gallery & Custom Framing, the hotel has converted its dining area and lobby into a gallery space where artists can display their work. In addition to having pieces on display at all times, Staybridge hosts Art Night every three months, each bringing up to 100 people in. As artists revel in the exposure and hotel guests are more satisfied with their stay, it is easy to see why the show’s curator, Nathan Beard, refers to the partnership as “a mutually beneficial relationship.” Beard explained how the partnership goes even further than this, “we are always referring people who stop by ARTicles to the hotel and the hotel is referring guests to our gallery.”

 

Additionally, the City of St. Petersburg itself has collaborated with the local Chamber of Commerce to establish the St. Pete Store & Visitors Center, which displays the work of many artists and crafters on a rotating showcase. With a cycle of 40 artists being represented, the Chamber has reported the collective artists’ return to be nearly $20,000.

 

With all of the opportunities created and partnerships listed above, it is easy to agree with director of the St. Petersburg Arts Alliance, John Collin’s statement, “Art is great for business.”

 

 

 

 

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"3 Reasons Your Business Should Support the Arts" from NV Energy's Community Relations Manager

Posted by Stacy Lasner
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This year, NV Energy was named Nevada's first BCA 10 honoree for its support of the arts. In an op-ed in the Reno Gazette-Journal, the company's Community Relations Manager, Karen Ross, spotlights three reasons that businesses should support the arts.

 

  1. A thriving arts community helps recruit talent.
  2. The arts contribute to the economy and quality of life.
  3. Arts drive tourism.

 

A thriving arts community helps recruit talent.

"Employees want to live and work in a vibrant community. Arts businesses and the creative people they employ stimulate innovation, strengthen America’s competitiveness in the global marketplace, and play an important role in building and sustaining economic vibrancy," says Ross.

 

Learn more about how the arts can help a community recruit talent.

 

The arts contribute to the economy and quality of life.

Americans for the Arts' Arts & Economic Prosperity study discusses the important financial impact of arts and cultural organizations and their audiences.

 

Learn more about how the arts contribute to the economy and quality of life.

 

Arts drive tourism.

Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has grown steadily since 2003 (18 to 28 percent). The share attending concerts and theater performances has grown from 14 to 18 percent since 2003.

 

Learn more about how the arts impacts tourism.

 

"Support for the arts contributes to communities that thrive and grow," Ross says. "Although the return on investment for a business may at first seem intangible, the long-term results speak for themselves in terms of economic diversification, tourism and educational performance."

 

Read the full op-ed here.

 

Photo: Sculpture at the annual Artown festival in Reno, which is supported by NV Energy.

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The Art of Denver’s New Luxury Hotel

Posted by Brooke LaRue
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The Art of Denver’s New Luxury Hotel

If you’re traveling to Denver this summer, check out The Art hotel, which opened in June 2015. Developed by Corporex Companies and philanthropist Lanny Martin, who also chairs Denver Art Museum's board of trustees, The Art is the first luxury hotel in Denver’s Golden Triangle neighborhood. The neighborhood is home to the Denver Art Museum, the History Colorado Center, the Clyfford Still Museum, the Kirkland Museum of Fine & Decorative Art, and a variety of art galleries. Corporex hopes the hotel will serve as a catalyst for revitalizing the area, which was hit hard during the recession, and draw more attention to the arts in Denver.

 

Dianne Vanderlip, former curator of modern and contemporary art at the Denver Art Museum, is now the in-house curator at The Art. The hotel's art collection boasts a “who’s who” of modern art, including Tracey Emin, Sol LeWitt, Claes Oldenburg, Leo Villareal, and Andy Warhol. Some of the most notable pieces are LeWitt’s massive tri-color piece that greets guests as they enter the hotel and Villareal’s light show that flashes patterns on the ceiling of the outdoor portico. There are bronze horses, avant-garde videos playing on the elevators, and more. Off the elevators, each floor will display a modern artist’s original piece, and the artist’s works and color palette will translate into each guest room. “Every piece was predicated by a desire to say something about the specialness of Colorado…” said Vanderlip in an interview with Condé Nast Traveler.

 

“Some hotels just use decorations or cheap facsimile art,” artist Mary Ehrin, who was commissioned to create a sculpture for the hotel, told Colorado Public Radio. “Using real great art is important because strong work inspires strong discussion.”

The Art also includes a high-end restaurant, a bar with an outdoor terrace, and two floors of leasable office space.

 

Learn more.

 

Photo courtesy of The Art hotel.

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This Partnership is a Glass Act!

Posted by Kellyn Lopes & Patrick O'Herron
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Celebrity Cruises partners with the Corning Museum of Glass (CMOG) to present Hot Glass Shows at Sea—a live, narrated glassblowing demonstration. The Hot Glass Show, which has been a tremendous success, is now a regular part of the entertainment aboard the Celebrity Solstice, Celebrity Equinox, and Celebrity Eclipse. Each ship includes a hotshop on the top deck of the ship where the demonstrations take place. A popular activity for guests, the Hot Glass Show at Sea reaches more than 300,000 people each year.

Each cruise employs three full-time glassmakers who are given the opportunity to travel the world on the ship and showcase their artistic skills. Celebrity auctions off works made at the Hot Glass Show at the end of each cruise. The proceeds of those sales are donated to CMoG’s glassmaking school, The Studio, supporting a robust scholarship program enabling students to take glassmaking classes in Corning, New York.

“Our Museum’s mission is to tell the world about glass,” said Karol Wight, Executive Director of the Corning Museum of Glass. “More than 400,000 people come to our Museum campus each year, and we also look for ways to reach even more people globally. By collaborating with Celebrity Cruises and presenting shows on three of their ships to about 300,000 guests each year, we are able to almost double our reach.” 

Celebrity consistently aims to integrate the arts into its cruise entertainment. In addition to the Hot Glass Show, the ships hold ballroom dance lessons, hands-on arts classes and lectures, and a self-guided iPad tour of the ships’ extensive on-board art collections. By partnering with the arts, Celebrity Cruises offers unique and memorable experiences for its guests.

For more information on Celebrity Cruises Hot Glass Show at sea, visit CelebrityCruises.com.

 

Photos from top: Hot Glass Show at Sea, courtesy of Corning Museum of Glass; photo courtesy of Celebrity Cruises.

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