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Guide for Business Districts to Work with Artists - An Invitation to pARTnership and Creativity

Posted by Jessica Gaines
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Knowing that businesses are seeking out ways to participate in community efforts and contribute to the economy and quality of life, we should discuss Creative Placemaking. As National Endowment for the Arts (NEA) Director of Design and Creative Placemaking Programs Jason Schupbach shares, “Creative placemaking is an important intersection of the creativity of artists and the vitality of business communities.” Creative placemaking is the act of people coming together to change over-looked and undervalued public and shared spaces into welcoming places where community gathers, supports one another, and thrives.

 

Recently, Springboard for the Arts released a Guide for Business Districts to Work with Local Artists. This free guide for place managers to learn how to work with artists on creative placemaking projects, covers “how to get started” and essentials like identifying goals, collaboration, funding, and budgeting.

 

In the words of Springboard for the Arts Executive Director Laura Zabel, “Sharing the tools to build cross-sector relationships, grow audiences and create more resilient, vibrant communities is a win for everyone.”

 

For more information and to access the guide visit the site here.

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New Tool-Kit: How to Incorporate the Arts into Corporate Social Responsibility

Posted by Jordan Shue & Kellyn Lopes
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CSRCover.jpgA recent report from Animating Democracy, Corporate Social Responsibility and the Arts,details the current landscape of corporate support for arts and culture–one in which more corporations are focusing strategically on issues that align with their business interests and have a positive social impact on their employees, consumers, or the communities in which they do business.

 

Based off of this report, The pARTnership Movement has released the latest toolkit, Corporate Social Responsibility and the Arts: Partnering with Business to Enact Social Change. This tool-kit is a companion piece designed to assist arts groups in distilling the information in the report and replicating example partnerships in their own communities.

 

We hope it will inspire you to foster mutually beneficial arts and business pARTnerships in your own community! For the best results, open the report in Internet Explorer or Chrome.

 

To access more tool-kits from The pARTnership Movement, visit the toolbox.

 

Photos clockwise from left: courtesy of StubHub; courtesy of Kaiser Permante; Martha Adams.

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But How Do I pARTner? A Primer in Arts and Business Partnerships

Posted by Patrick O'Herron
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You’ve done it. You’ve decided as a business or arts professional that you are fully ready to take the plunge and immerse yourself in The pARTnership Movement. Kudos—we welcome you into our pool of resources! (No splashing, please.)

 

At the same time, you’re wondering, “But how do I pARTner…?” It’s ok. Don’t get overstressed like this guy:

 

Take a deep breath and count to 10. The pARTnership Movement is here to help! (photo by ALAMY, The Telegraph)

 

The first question to ask yourself is, “Arts and business? Huh? But why? Whyyyyy?!” It’s true. Arts to business seems as unlikely as jelly to burgers, as knives to soup, as ketchup to ice cream. That’s why our clever pack of pARTnership Movement ninjas have created the 8 Reasons to Partner with the Arts—a veritable credo to live by. Print them off and carry them in your purse or wallet. Hug them. Kiss them. Love them. They are here to enlighten you.

 

The next question to ask yourself is, “Who am I?” Well, if you are waxing philosophical, we can’t help you there, but we can help you forge lasting arts and business partnerships. Are you a business leader looking to engage your workforce in creative and innovative ways? Are you an artist or arts organization looking to partner with a business professional who can offer his/her insight and skills? We can offer assistance to both! 

 

Business professionals—Are you ready to partner but don’t know who to contact? In the “find a partner” section of The pARTnership Movement website, we can connect you with Americans for the Arts member organizations in your area, facilitating a dialogue about the type of partnership that is right for you.

 

Arts professionals—Are you unsure how to begin the conversation with your local businesses? In the “for arts groups” section of the site, our downloadable tool-kits will teach you how to talk the talk and walk the walk with business professionals on topics such as skills-based volunteering, employee engagement, and bringing the arts into the workplace. We are constantly creating new tool-kits, so check back often!

 

Both—Do you need inspiration? Check out the “success stories” section, which offers replicable models of arts and business partnerships happening around the country, and the “news” section, a forum for arts and business partnerships that are happening here and now. We are always looking for new stories, so when you have one to tell, contact us and we will be happy to share!

 

Now that you’ve established who you are and how you aim to partner, where do you go from here?

 

  • Use our existing pARTnership campaign in your areaOur ads will help you get the word out about your partnership and encourage other business and arts professionals to join the movement along with you! We’ve put together this “read me first” guide, which not only explains how to use the ads, but also how to leverage the campaign with op-ed ideas and social media extensions.
  • Stay informed—Our monthly newsletter, BCA Noteworthy, includes stories, links, and facts and figures for both businesses and arts professionals.
  • Get rewardedThe BCA 10: Best Businesses Partnering with the Arts in America is an award administered each year to ten businesses—both small and large—making great strides in arts partnerships that enrich the workplace and local communities. Recent winners include Aetna, Bank of America, and Macy’s. Get inspired by the stories of last year’s winners in the 2012 BCA 10 publication!

 

Congrats—you’ve done it! You are now a full-fledged pARTner! But it doesn’t end there. The pARTnership Movement is just that—a continuous movement to reach business leaders and arts professionals with the message that partnering with the arts can build a competitive advantage. As the arts evolve in our country, so does its stewardship. Keep sharing your pARTnership with others in your community, and look to us as your guiding light. After all, when arts and businesses partner, everyone profits.

 

(This post is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage.)

 

*This article was posted on ARTSblog.

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Lincoln Financial Foundation Awards Multi-Year Grant to Arts United

Posted by Patrick O'Herron
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Lincoln Financial Foundation has awarded a $280,000 multi-year grant to Arts United, a northeast Indiana-based organization devoted to creating opportunities to help arts and cultural organizations to thrive.

 

The focus of Arts United is to help arts and cultural groups with the business side of creativity—raising funds, advocating, educating, providing business services such as accounting and insurance needs, and assisting in finding performance venues, rehearsal spaces and offices.

 

“We see this grant as a strategic investment in building our community’s quality of life and economy in a way that will help companies like Lincoln cultivate, attract and retain talent,” said program officer Jean Vrabel.

 

The award will provide support for the Arts United Fund Drive—the primary means of generating over $1 million for more than 70 arts, cultural and recreational programs each year. Principal partners include ARCH, Artlink, Cinema Center, FAME, Fort Wayne Ballet, Fort Wayne Civic Theatre, Fort Wayne Dance Collective, Fort Wayne Museum of Art, Fort Wayne Philharmonic, Fort Wayne Youtheatre, The History Center, and Unity Performing Arts Foundation. The business resources that these partners garner through Arts United’s initiatives help to maximize their operating effectiveness.

 

The award also continues Lincoln’s long-standing sponsorship of the Nonprofit Arts Internship Initiative (NAII). The internship gives college students the opportunity to combine classroom knowledge with real world experience. The goal is to provide the resources needed to launch their careers by placing them with an arts internship. Through the NAII, Arts United has placed more than 60 paid interns at local arts nonprofit organizations since 2007.

 

In addition to the grant, employees of Lincoln Financial Group participate in an annual employee giving campaign to benefit Arts United. The company offers a matching gift program, encouraging employees, financial planners, and retirees to participate in their communities by supporting human services, arts and culture, and education projects.

 

Lincoln Financial Group was a 2006 honoree of the BCA 10: Best Businesses Partnering with the Arts in America. According to past Chairman and CEO Jon A. Boscia, “Our support of the arts is as simple to understand as ABC—art builds community. Vibrant arts environments draw people of diverse cultural experiences together and foster innovation and excellence in the workplace.”

 

“Lincoln’s long-standing support of Arts United reinforces the important role that arts and cultural organizations play in elevating our region’s quality of life,” said Arts United executive director Jim Sparrow. “A well-resourced cultural core is a catalyst for a more dynamic, vibrant community.”

 

For more information, visit Lincoln Financial Group, Lincoln Financial Foundation and Arts United.

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The Many Ways to Connect Arts & Business

Posted by Emily Peck
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Last week, I left snowy New York City to spend some time in sunny Ft. Lauderdale at the invitation of the Broward Cultural Division to talk with arts organizations about the many ways they can partner with local businesses.

 

We discussed how to build a successful and meaningful partnership by thinking of the needs of business first, and how to look beyond the usual suspects when thinking about potential business partners.

 

We were joined by local business leaders from Florida Power and Light and Merrimac Ventures who spoke about how partnering with the arts helped their business engage new customers, reach new audiences, and enhance the quality of life for their communities. For more tips on creating partnerships check out our Building pARTnerships on Your Own toolkit.

 

This type of training session is just one way you can use the resources of The pARTnership Movement in your community. Here are some other ideas:

 

  • Tell your story: Promote great arts and business partnerships on twitter (#artsandbiz), Facebook, and YouTube. Don’t forget to let us know, too!
  • Give a presentation at your local chamber of commerce about how the arts can help local businesses. See how it worked in Montgomery County, MD! 
  • Bring the 8 reasons to partner with the arts with you when you talk with business people and organizations. Use examples of partnerships in your community to make your point.
  • Check out our toolkits and webinars so you have all the information you need to partner with the arts in your community. Need more advice? Let us know.
  • Bring arts and business leaders together for a conversation about how they can work together and advance community goals like in Richmond.
  • Ask a local business leader to co-sign an op-ed about the value of the arts. Check out these examples from Des Moines and Houston.

 

(This post is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage.)

 

*This article was originally posted on ARTSblog.

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Your Secret Weapon: the pARTnership Movement

Posted by Timarie Harrigan
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Your Secret Weapon: the pARTnership Movement

Since the launch of the pARTnership Movement in January, we have educated more than 13,000 people on how to make and promote connections between arts and business.
 

Find out what they've learned.

 

Visibility: We’ve run ads in Forbes Magazine, The Conference Board Review, the MTV screen in Times Square, the Central Penn Business Journal, and more. Learn how you can place ads in your own community

 

Resources: Get easy, accessible resources, like our 8 reasons to partner with the arts (también en español!) and tool kits, such as the pARTnership Starter-Kit, Building a pARTnership on Your Own, pARTnering with Small or Midsized Businesses, and Bringing the Arts into the Workplace. These resources provide you with the information you need to successfully engage in a pARTnership.

 

Inspiration: We’ve posted stories of the many successful partnerships going on in your community from Portland to Denver to Louisville and more. Send us your stories so we can continue to spread the word about the great partnerships already happening across the country.

 

News: In the news section and on ARTSblog, we post up-to-the minute information on arts and business partnerships from across the country and around the globe. Additionally, every Thursday we feature a special pARTnership movement post, written by a cultural leader or business executive, on how arts and businesses relationships have impacted them and their community.

 

Now let us know how we can share this message in your community. We’ve participated in forums and chamber meetings with you to demonstrate how arts and business partnerships are helping businesses achieve their goals, and we're happy to help you, too. 

 

Americans for the Arts is excited about the momentum behind the pARTnership Movement because it means you have been using the campaign to build better partnerships between arts and business. Send us an e-mail at partnership@artsusa.org for more information on how you can get involved. 

 

Know of a business with outstanding arts support? Work for one? Let us know. Nominate a company in for the BCA 10 annual gala that recognizes businesses of all sizes for their exceptional involvement with the arts that enrich the workplace, education, and the community. For more information and to nominate a company, www.AmericansForTheArts.org/go/BCA10.

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Meet Bill, the Shakespeare of Central Pennsylvania

Posted by Emily Peck
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Meet Bill, the Shakespeare of Central Pennsylvania

Bill, the Shakespeare of Litigation made an appearance in the Central Penn Business Journal through the work of The Cultural Enrichment Fund in Harrisburg, Pennsylvania.

 

Want to learn how to place ads in your own community? Check out our tool-kit for information.

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Meet Bill, the Shakespeare of Litigation

Posted by Emily Peck
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Spread the word about the benefits of arts and business partnerships through our two series of ads which can be downloaded in different sizes and customized with your organization or company logo.  You can use these ads in business journals, corporate intranets, chamber of commerce newsletters and more.  For more ideas, check-out our Let's Get Started tool-kit

 

 

 

 

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Welcome to The pARTnership Movement!

Posted by Emily Peck
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Welcome to The pARTnership Movement!

We are excited to introduce you to The pARTnership Movement which is designed to reach business leaders with the message that partnering with the arts will advance their bottom line goals and build their competitive advantage.

 

This site offers information about the benefits of arts and business partnerships, examples of successful arts and business partnerships and suggestions for how business leaders can take their partnership to the next level.

 

Businesses can also connect with Americans for the Arts organizational members in their community find-a-partner/through the website to discuss ways that they can work together. The campaign offers arts organizations the tools they need to effectively partner with the businesses in their communities and instructions on how to utilize the ads and various elements of the campaign.

 

Starting today, arts organizations and businesses will also be able to access our pARTnership Movement ads that can be placed in local business journals, chamber of commerce newsletters, local business organization websites, business intranets and company newsletters. You can learn more about ways you can employ the pARTnership Movement ads and other ways to spread the message about the value of arts and business partnerships in our campaign tool-kit.

 

You can also access The pARTnership Movement press release to read more about the campaign and to alert your local media about this new initiative.

 

We look forward to working with you on the pARTnership Movement. When the arts and business partner, everyone profits.

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