When entering a new year, many individuals and businesses alike desire a fresh start. In personal lives, the changes may appear in a new diet or workout routine while at work it may be goal setting or performance evaluations. Keeping with the idea of crafting new habits and letting go of outdated approaches, there’s a space for the arts to help advance goals by solving some of yesterday’s problems and challenging the “modus operindi”.
These three highlights below are a quick reminder of the possibilities of art and business partnerships that are successful and purposeful.
In the work environment, consider that working solely for productivity can become lackluster.
A company or industry that is technology-heavy or project-focused, may find that team performance needs a boost. Altering a method, adding Arts into STEM to become STEAM, can improve the process for businesses grounded in Science, Engineering, Technology, and Math. One thing that Denis Lacasse, leader in web, software, and gaming fields, and his team instituted was bringing together employees of different disciplines and backgrounds. When these new teams, comprised of artists, game designers, and engineers, worked together their productivity and zeal increased due to their common connection of being passionate gamers focused on an end goal.
Consider that people want to live and work in a vibrant community.
In one Philadelphia neighborhood, there was a general understanding that the area was not safe at night, even with street lights. Although near a bustling bar and cheesesteak restaurant scene, the late-night hours of the neighborhood were either extremely desolate or filled with prostitution, underage drinking and dumping trash. Lighting designer Drew Billiau and mural artist David Guinn were able to pilot glowing street-art-styled murals on a few homes which began a neighborhood transformation all its own. Although there was reluctance from some neighbors in the beginning, the success of the initial glowing murals cultivated enough support to add more on the street for increased safety.
Consider that internal culture and external messaging often get old and stale.
When seeking a way to renew a message (either internally to employees or externally to the public), remember to integrate the arts as a business asset. By using Arts-Based Initiatives, “businesses can generate value from existing relationships with the arts, as well as an opportunity to establish new relationships, by exploiting the knowledge and skills within the sector for their own competitive advantage.” Investment firm, Scottish Windows, did just that by developing an Arts@Work program that injected arts into company culture and employees reported increased productivity and business benefits. ABI's are suited for enhancing company messaging and company culture to overall posivitely affect business objectives and strategies.
More information on bringing the arts into a business approach can be found in the pARTnership Movement essays.
If you know of a business successfully pARTnering with the arts, please nominate them for the 2017 BCA: Best Businesses Partnering with the Arts. Nomiations close January 13, 2017.
Photo credit: Fast Company