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Valuable and Unique Essays on Business and Arts pARTnerships

Posted by Jessica Gaines
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All across the country, today’s most innovative businesses are using the arts to help them meet some of their most difficult and vital objectives. Americans for the Arts is proud to announce the complete pARTnership Movement essay series. These eight essays, with case studies that profile successful business-arts relationships, illustrate one of the 8 reasons businesses partner with the arts and are available here on The pARTnership Movement website. Click on a thumbnail above to download each essay.

 

Recruit and Retain Talent

Make your community – and your company – more attractive to current and future employees by partnering with arts organizations to create a vibrant cultural scene.

 

Put Your Company in the Spotlight

Build your market share, enhance your brand, and reach new customers by partnering with the arts to put your business in the spotlight.

 

Advance Corporate Objectives & Strategies

Use the arts to communicate important messages to customers, employees, and other stakeholders.

 

Foster Critical Thinking

Help employees stimulate the critical thinking needed to advance business goals by partnering with the arts.

 

Engage Your Employees

Use arts partnerships to inspire and engage employees so that they are able to achieve their full potential.

 

Embrace Diversity & Team Building

Facilitate the creation of a strong corporate culture that fosters creativity while providing opportunities for employees to strengthen interdepartmental relationships, exchange ideas and broaden their networks.

 

Say Thanks

Inspire your employees by providing access to arts experiences that show your appreciation for their contributions.

 

Contribute to the Economy & Quality of Life

The arts create jobs, spur urban renewal, attract new businesses, generate tourism revenue, and foster an environment that appeals to a skilled and educated workforce. By partnering with arts organizations, you can strengthen the health and vitality of our neighborhoods, cities, states, and nation.

 

 

For more information or to share your arts and business partnerships with Americans for the Arts pARTnership Movement, contact BCA Coordinator Jessica Gaines at  bca@artsusa.org.  

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Panasonic’s Exciting New Museum Technology

Posted by Melyssa Muro
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The average museum-goer likely doesn’t spend much time wondering about the production of each exhibit or, by extension, the meticulous work of the curating team to create the experience. Yet, the staging of an exhibition—specifically the technologies utilized for each display—remains at the forefront of Panasonic, worldwide leader in the development of diverse electronics technologies. To showcase their cutting edge visual systems, Panasonic curated a virtual museum consisting of four “rooms,” each with brief video overviews, and interactive links to more information on each product creating the display, including case studies of past successes.

 

‘Experiential projection’ showcases large scale, high brightness, high resolution panorama projections using edge blending, laser projection, and ultra-short throw lenses. ‘Informative displays’ aims at optimizing the visitor experience through digital signage, light ID transmission, large scale screens for a video wall, and interactive maps and displays. Through the ‘4k experience,’ 4k broadcast, display, and projectors are used to zoom in and/or provide a rotated view of any given exhibit or piece to recreate the details with incredibly high resolution. Lastly, the ‘control room’ provides a glimpse of how security cameras can both protect and help in summarizing audience demographics.

             

Through these advanced visual systems, Panasonic hopes to alleviate the increasing financial pressures on the museum and heritage sector to bring culture to life. “Technology can assist… to create immersive and engaging environments to widen access to collections that had previously been never been seen or to provide new commercial opportunities for additional revenue streams,” states European Marketing Director Stephen Yeoin the virtual museum’s introductory segment. With the desires of the visitors, curators,  and funders in mind, Panasonic’s forward-thinking has led to the fruition of engaging, immersive, and cost-effective exhibitions—allowing heritage sites increased opportunity as well as expanding their own market and putting their own name in the spotlight.

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Van Gogh to Chicago with Airbnb

Posted by Stacy Lasner
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Van Gogh to Chicago with Airbnb

The Art Institute of Chicago has created a 3D replica of Vincent van Gogh's Bedroom in Arles painting in an apartment building in Chicago and is inviting the public to stay overnight for $10 through Airbnb.

 

According to an article in The Guradian, "The surreal Airbnb listing was created as part of a new exhibition, Van Gogh’s Bedrooms, which brings together the three paintings of the same name that the artist created while living in 'The Yellow House' in Arles, Provence." The exhibit will also feature drawings, illustrated letters, and books from the artist's collection.

 

Reservations are booking up quickly, and the Art Institute is announcing available dates on its social media pages as part of its marketing efforts.

 

Airbnb also develops its own artful sleepover events, including a night on Ellis Island and a VIP package for the Greatful Dead's Fare Thee Well tour.

 

Photo: Airbnb.

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6 Ways the Arts Can Help Your Business Thrive in 2016

Posted by Stacy Lasner
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Foster Critical Thinking & Innovation

Did you know that GE has a new division called FirstBuild (a 2015 BCA 10 honoree) that brings artists into the factory to help create the next generation of appliances? Or that litigation firm Faegre Baker Daniels LLP uses theater to train its lawyers? The increased demand for customized products and services and the rise in consumer power is leading to an emphasis on continuous innovation. Last year we learned from BCA 10 honoree U.S. Bank’s CEO Richard Davis that CEOs representing the country’s top companies now believe that creativity is the most important attribute of a future C-Suite senior leader. Americans for the Arts’ and The Conference Board’s Ready to Innovate study also supports their claim.

 

To learn how businesses are using the arts to foster critical thinking and drive innovation, read this essayYou can find additional examples here.

 

Engage Employees, Especially Millennials

2014 BCA 10 honoree Hallmark displays employee art. Facebook offers art classes to employees. 2015 BCA 10 honoree NV Energy's employees volunteer with local arts organizations and at arts events. “Employee engagement” is not just a buzzword or a passing trend. It holds powerful benefits for businesses. For example, many studies show that employees (particularly millennials) who frequently participate in workplace volunteer activities are more likely to be proud, loyal, and satisfied employees. The arts offers businesses many opportunities to engage employees both in and out of the workplace (a topic we’ll explore more on pARTnershipMovement.org in 2016).

 

Find more examples of how the arts can help engage employees.

 

Recruit & Retain Talent

Creative employees want to live and work in a vibrant community; if you build it, they will come. According to a recent Cone Communications study, 76 percent of millennials consider a company’s social and environmental commitments before deciding where to work. Millennials are also highly mobile. Today’s businesses are not just competing for talent against other companies, but also against other communities, cities, states, and countries. In 2014, a survey by ManpowerGroup showed that 40 percent of U.S. employers have difficulty filling jobs. How do communities like Des Moines, Iowa and Corning, New York attract top employees? They invest heavily in local arts and culture.

 

For an example of how business support of the arts helps attract creative talent, read this essay about the transformation of Des Moines. You can find additional examples here.

 

Put Your Company in the Spotlight

In 2015, BCA 10 company Zions Bank showcased costumes from a local ballet company in the bank’s branches, which resulted in substantial media coverage and increased visitors for both the bank and the ballet. Celebrating the arts is a way to build a powerful presence and engage with multiple stakeholders quickly and effectively. According to Americans for the Arts’ BCA National Survey of Business Support of the Arts (the next iteration of which will be released in 2016), 79 percent of businesses agree that the arts increase name recognition.

 

To learn how Portland General Electric partnered with the arts to build an emotional connection to their intangible product, read this essay. Learn about other ways the arts can help you put your business in the spotlight.

 

Advance Corporate Objectives & Strategies

Over the holidays, competitors Apple and Microsoft both sent powerful messages to consumers through music. In August 2015, Google demonstrated its support of people with disabilities through a visual display on the steps of prominent buildings in Washington DC, which also called attention to Google’s Cultural Institute. The arts are an incredibly effective way of breaking through to audiences facing information overload. Consider the flash mob trend and the rise of video in marketing. According to an article in The Guardian quoting research by Cisco, by 2017, video will account for 69% of all consumer internet traffic.

 

Learn how other businesses are using the arts to advance corporate objectives and communicate strategic messages in this essay, and find additional examples here.

                                                               

Contribute to the Economy & Quality of Life

When you partner with local arts, you partner with the whole city. The arts enhance community development, create jobs, spur urban renewal, attract new businesses, draw tourism dollars, and more. Nationally, the nonprofit arts and culture industry generates $135.2 billion in economic activity every year—$61.1 billion in spending by organizations and an additional $74.1 billion in event-related spending by their audiences. For 2015 BCA 10 honoree, commercial real estate firm Prospective Inc., the impact of the arts on the company’s bottom line is undeniable. “The impact of the arts on demand for office, retail, and residential real estate, result(s) in higher valuations of commercial and residential properties and increased tax revenues to local, county, and state government. Investment in the arts provides a powerful economic return,” said Joe Ritchey, Principal of Prospective Inc.

 

Read more about how supporting the arts helps contribute to the economy and check out how other businesses are contributing to their local economies through the arts.

 

Want to learn more? Find additional ways that the arts can help your business thrive in 2016.

 

How has partnering with the arts impacted your business? Tell us on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

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"The Arts Help Drive Utah’s Economic Success & Quality of Life"

Posted by Stacy Lasner
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"The Arts Help Drive Utah’s Economic Success & Quality of Life"

Art's ability to help businesses "build market share, enhance their brand, and reach new customers" is discussed in a Salt Lake City Tribune op-ed by Karen Krieger, Executive Director of the Salt Lake City Arts Council, and Robert Lynch, President and CEO of Americans for the Arts.

 

The op-ed ran during Americans for the Arts' annual National Arts Marketing Project Conference, held in Salt Lake City November 6-9, 2015, and featured 2008 BCA 10 honoree Zions Bank as an example of how business and arts partnerships can be mutually beneficial for both partners, as well as the local community. The bank recently partnered with Ballet West to showcase the ballet's stunning costumes in bank branches throughout Utah."This kind of business support of the arts is a vital piece of Salt Lake City's arts funding ecosystem," said Krieger and Lynch. "A strong arts scene and a culturally vibrant community is a significant economic driver that shouldn't be overlooked by the city's businesses."

 

Read the full op-ed here.

 

Learn more about Zions' Bank's ballet costume tour.

 

Read about how art can help put businesses in the spotlight.

 

Photo: Ballet West costumes and dancers at Zions Bank in Utah.

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Put Your Company in the Spotlight

Posted by Stacy Lasner
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Launching today, the second essay in The pARTnership Movement essay series, Put Your Company in the Spotlight, explores how engaging with the arts can help a business build market share, enhance its brand, and reach new customers.

 

Featuring research and successful case studies from some of America’s top companies, including Portland General Electric Company (PGE) and Payless ShoeSource, this essay offers insight into why 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities to developing businesses (2010 BCA National Survey of Business Support for the Arts).

 

By hosting Art Jams, a two-day art-making event at a PGE powerhouse, PGE was able to create a favorable brand image and ensure that the company is viewed as an asset to the community. The arts gave PGE a way to create a personal, emotional connection though electricity, something invisible, intangible, and ethereal.

 

Partnering with the arts “generated a tremendous amount of goodwill toward PGE,” says Jane Reid, chair of the Estacada Arts Commission who worked with PGE on their Art Jams event. “The Art Jams have renewed awareness of PGE’s founding and sustaining role in our community.”

 

For Payless, a partnership with American Ballet Theatre on a new line of ballet shoes gave the brand credibility and helped the company connect with potential new customers.

 

Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. Check out the first essay in The pARTnership Movement essay series, Recruit and Retain Talent, to learn how, by partnering with the arts, businesses can attract and retain the talented, motivated people they need in order to gain a competitive edge and outperform the competition.

 

Do you know of a company that partnered with the arts to enhance its brand and reach new customers? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at pARTnership@artsusa.org.

 

Read more about how top businesses are partnering with the arts to put their company in the spotlight.

 

Learn more about The pARTnership Movement essay series.

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Royal Oak Gears Up for Ford Arts, Beats, & Eats Festival

Posted by Brooke LaRue
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This Labor Day weekend, the Detroit suburb of Royal Oak will host the 18th annual Ford Arts, Beats & Eats festival, an event that—with the help of corporate supporters—has a multi-million dollar impact on the local economy.


Ford Motor Company has signed on to be the event’s title sponsor through 2018, and Soaring Eagle Casino & Resort is the presenting sponsor of the event. Other local businesses supporting the event include Priority Health, OUR Credit Union, and Vibe Credit Union, among others. The new sponsorships bring $1 million to the festival, which showcases artists, musicians, and food from the Metro Detroit area, reported C & G Newspapers.


L. Brooks Patterson, Oakland County Executive, told C&G Newspapers that the annual event brings about 350,000 people to downtown Royal Oak, has a $10 million impact on the city, and a $30 million impact on the region. Additionally, he stated that the festival has given $4.5 million to nonprofit and community organizations in the last 18 years – all with no cost to local taxpayers.


In addition to corporate support, the festival is made possible by organizations such as the Detroit Institute of Art, Deaf Arts Festival, and the Royal Oak Schools Performing Arts Committee. For example, C&G Newspapers reported that this year the Detroit Institute of Art (DIA) will bring its mobile interactive classroom and creative exploration space to the event to help people, “think like an artist.” DIA will present onstage art demonstrations each day of the festival.


Ford Arts, Beats, & Eats aims to bring a low cost cultural experience to families while simultaneously supporting the community. According to the event’s website, proceeds from admission fees are distributed 25 percent to Arts Advocacy, 25 percent to the City of Royal Oak, and 50 percent to 13 local charities. “Downtown Royal Oak provides the ideal background for Ford Arts, Beats, & Eats, and our residents love this event…it has a very positive impact on our downtown,” Mayor Jim Ellison told C&G Newspapers.
 

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Shake Shack Reaches New Heights in Center City

Posted by Brooke LaRue
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Shake Shack Reaches New Heights in Center City

At Americans for the Arts, we know that public art instills meaning—a greater sense of identity and understanding of where we live, work, and visit—creating memorable experiences for all. Throughout the United States, businesses are participating in public art projects as a way to partner with the whole city.

 

Philadelphia’s Center City Shake Shack and the city’s Mural Arts program joined forces in summer 2014 to bring a large public mural to the previously blank wall above the restaurant. Mural Arts has been the official charity partner of the Shake Shack location since it opened three years ago, with 5 percent of the sale of the Center City Pretzel frozen custard concrete going to Mural Arts, but through this project, the partnership reached new heights.

 

David Guinn, a Philadelphia based artist, was commissioned to create the mural entitled Summer Rendezvous, which depicts a colorful green-space featuring a young boy on a ladder handing an ice cream cone to a girl in a window. Guinn drew inspiration from the original wall of greenery that surrounded the location during Shake Shack’s construction and the plants that grow on the restaurant’s roof. Shake Shack’s press release states, “Reinforced by the plantings that decorate the roof year-round, the mural presents a fantasy of plants growing up the building wall, framing the whimsical encounter between the children.”

 

According to Mural Arts’ website, the organization “was first established in 1984 as part of the Philadelphia Anti-Graffiti Network’s effort to eradicate the city’s graffiti crisis. Artist Jane Golden was hired to reach out to graffiti writers and redirect their energies to constructive public art projects. In addition to addressing the problem of graffiti, Mural Arts’ collective mural-making processes proved to be a powerful tool for generating dialogue, building relationships, empowering communities, and sparking economic revitalization.”

 

Shake Shack’s arts and business partnership brought community members together. Philadelphians were invited to take part in a public paint day to help create this new must-see destination in the city, and a public dedication ceremony was held in December.

 

Is there a local business that helped bring public art to your community? We want to hear from you. Share your story by email or by using #ArtsandBiz on Twitter.

 

Learn more about public art throughout the United States.
 

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Google Steps Up Support of Americans with Disabilities

Posted by Stacy Lasner
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Google Steps Up Support of Americans with Disabilities

Google recently celebrated a milestone in American legislation by creating a new ad campaign on the steps of major cultural buildings in Washington D.C. July 24-27, 2015 marked the 25th anniversary of the Americans With Disabilities Act, which was put into place in 1990 after a group of disabled people pulled themselves up the Capitol building steps protesting delays in the groundbreaking law. Google partnered with advertising firm 72andSunny to create the campaign, which features portraits of and quotes from several influential activists involved in the movement.

 

To accompany the art installations, and further convey the company’s support of this cause, Google created a website that provides additional information about the project and history. Google also connected the project to its Google Maps feature by building a digital walking tour of the installations. The project is part of the work of Google’s Cultural Institute, which collects resources and provides news updates for those interested in art, culture, and history.

 

Read more.
 

Photo from Adweek.

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Bang on a Pringles Can: From Packaging to Percussion

Posted by Brooke LaRue
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This summer, Pringles is partnering with the arts to inspire creativity and convey the message that the snack food is as essential to summer as new music and live concerts. As part of its Summer Jam campaign, Pringles is challenging the world’s leading percussionists to use the company’s iconic cans as percussion instruments. Thousands of auditions were held, and the winning performances are featured on the campaign website.

 

According to the campaign’s official press release, “whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it's an instrument and a ticket to this summer's hottest music.” Throughout the summer Pringles will feature codes under its lids that provide consumers with a chance to win two VIP tickets to a Live Nation concert, including airfare and hotel accommodations. Thousands of other winners will receive free music downloads.

 

"Summer is the time of year when people are looking to let loose with friends, and we're helping to fuel those moments by bringing together two summertime staples – music and Pringles," said Mark Miller, director of marketing, salty snacks. "Whether it's an impromptu dance party on the beach or rocking out backstage at a Train concert, Pringles is the ticket to all summer music experiences."

 

 

Head to Pringles.com/music to check out more Pringles Percussion Prodigy videos.
 

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