Aspen Skiing Company won Colorado Business Committee for the Arts' (CBCA's) 2012 Business for the Arts Impact Award which highlights innovative use of the arts to propel business strategies. Aspen Skiing Company partnered with the Aspen Art Museum to bring together skiing and contemporary art. The results? Skiers saw arts in unexpected places and the initiative helped Aspen's business stand out from the crowd. Watch the video to learn more.
At the awards event, the Honorable Governor of Colorado, John Hickenlooper said, “Partnerships between arts and business help define Colorado. These types of collaborative efforts attract new businesses to our state and go hand in hand with the innovative spirit that makes Colorado a great place to live, work and play.”
Want to see more? Check out videos from the other CBCA award winners and finalists on why they partner with the arts in Colorado.