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2017 BCA Survey of Business Support for the Arts Webcast

Posted by Jessica Gaines
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As employee engagement becomes a priority for companies, many of them are turning to the arts in an effort to fuel attraction and retention. The latest BCA Survey of Business Support for the Arts, Business Contributions to the Arts: 2017 Edition, looks at these trends in support for the arts from small, midsize, and large US businesses.

 

For the first time since 1969, Americans for the Arts has teamed up with The Conference Board to conduct the survey. In a FREE June 26 webcast at 3pm EST, the two partners will discuss brand new data that covers a range of topics, including trends in arts funding past and present, how arts fuels employee engagement, which companies are more inclined to support the arts and why, and measurement and impact. Learn more.

 

Emily Peck
Vice President of Private Sector Initiatives
Americans for the Arts

Emily Peck is Vice President of Private Sector Initiatives at Americans for the Arts. She is responsible for providing business and foundation leaders with the information, resources and strategies they need to better partner with and support the arts.

Mark Shugoll
Chief Executive Officer
Shugoll Research

Mark Shugoll, Ph.D. is CEO of Shugoll Research in Washington, DC, one of the nation’s leading marketing research companies for the arts. Its clients include a prestigious roster of nonprofit theaters, symphony orchestras, opera companies, dance companies, performing arts centers, museums, and more.

Alexander Parkinson(Moderator)
Senior Researcher and Associate Director, Society for New Communications Research (SNCR)
The Conference Board

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement.

 


 


 

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Participate in the National Survey of Business Support for the Arts

Posted by Jessica Gaines
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Participate in the National Survey of Business Support for the Arts

The 2016 National Survey of Business Support for the Arts, is now open for submissions. The survey is open to companies of all sizes who participate in corporate philanthropy, employee engagement, volunteer programs, or sponsorship.

 

The survey, which is jointly conducted by The Conference Board and Americans for the Arts, will enable maintaining trend data on how and why businesses of all sizes support the arts. The report is a valuable benchmarking tool, with data categorized by company size (measured by revenue and asset value) and industry groups. 

 

Participation is confidential and none of the information provided in the survey will be shared with third parties. The survey takes about ten minutes to complete. If you wish to save your responses and return to the survey at a later time, click “Next” at the bottom of the page and, once the new page appears, close your browser. When you are ready to resume the survey, click again on the link below and you will be directed to where you left it. Go Here for more details about the survey.

 

Click Here to Start the Survey 

 

In appreciation of your time, you will receive the final report via email later this year.

 

If you have any questions about the survey, please contact Emily Peck, Vice President of Private Sector Initiatives at Americans for the Arts, at epeck@artsusa.org, or Alex Parkinson, Senior Researcher, Corporate Philanthropy, The Conference Board at Alex.Parkinson@conferenceboard.org.

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Feeling the Beat: Creating Music for the Deaf

Posted by Jordan Shue
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Music is generally synonymous with hearing. At an EDM concert, you probably wouldn’t expect a single deaf person to be in the crowd, let alone an entire audience of people without the ability to hear. Recently, 7UP partnered with chart topping DJ Martin Garrix at the Ultra Music Festival in Miami to present Music Lifts You Up, a concert specifically tailored to deaf patrons.

 

7UP recognizes the potential of engaging not just with music but also with a group that is traditionally marginalized from the industry: “Music has power beyond sound. You don’t have to hear it to feel it. That’s why we teamed UP with Martin Garrix to put on a surprise concert for the Deaf so they could experience music in a whole new way.”

 

Using technology configured by experimental artists, 7UP and Garrix translated sound into a tactile and visual experience. Concert-goers danced on speakers underneath their feet, carried personal speakers designed into backpacks, and watched puddles of water in containers bounce to the beat.

 

The international soda brand’s support of Music Lifts You Up not only provided footage of a one-of-a-kind performance, but also provided an outlet for members of the deaf community to address how music plays an important role in their lives and how the conversion of music into other sensory forms creates a transformative experience for them.

 

The concert reflected 7UP’s support of a diverse and inclusive community through a musically, ultra-sensory experience, proving that though not everyone can always hear the music, anyone can feel the music.

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Royal Oak Gears Up for Ford Arts, Beats, & Eats Festival

Posted by Brooke LaRue
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This Labor Day weekend, the Detroit suburb of Royal Oak will host the 18th annual Ford Arts, Beats & Eats festival, an event that—with the help of corporate supporters—has a multi-million dollar impact on the local economy.


Ford Motor Company has signed on to be the event’s title sponsor through 2018, and Soaring Eagle Casino & Resort is the presenting sponsor of the event. Other local businesses supporting the event include Priority Health, OUR Credit Union, and Vibe Credit Union, among others. The new sponsorships bring $1 million to the festival, which showcases artists, musicians, and food from the Metro Detroit area, reported C & G Newspapers.


L. Brooks Patterson, Oakland County Executive, told C&G Newspapers that the annual event brings about 350,000 people to downtown Royal Oak, has a $10 million impact on the city, and a $30 million impact on the region. Additionally, he stated that the festival has given $4.5 million to nonprofit and community organizations in the last 18 years – all with no cost to local taxpayers.


In addition to corporate support, the festival is made possible by organizations such as the Detroit Institute of Art, Deaf Arts Festival, and the Royal Oak Schools Performing Arts Committee. For example, C&G Newspapers reported that this year the Detroit Institute of Art (DIA) will bring its mobile interactive classroom and creative exploration space to the event to help people, “think like an artist.” DIA will present onstage art demonstrations each day of the festival.


Ford Arts, Beats, & Eats aims to bring a low cost cultural experience to families while simultaneously supporting the community. According to the event’s website, proceeds from admission fees are distributed 25 percent to Arts Advocacy, 25 percent to the City of Royal Oak, and 50 percent to 13 local charities. “Downtown Royal Oak provides the ideal background for Ford Arts, Beats, & Eats, and our residents love this event…it has a very positive impact on our downtown,” Mayor Jim Ellison told C&G Newspapers.
 

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New pARTnerships Planted at the New York Botanical Garden

Posted by Noor Asif
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New pARTnerships Planted at the New York Botanical Garden

If you live anywhere in New York City, chances are that you have seen the brightly colored New York Botanical Garden’s posters promoting this summer’s Frida Kahlo exhibit: Art, Garden, Life. For this summer blockbuster exhibit, the New York Botanical Garden has replicated the gardens of Kahlo’s lifelong home, Casa Azul, in its greenhouses and displayed more than a dozen of the artist’s works in its gallery. The botanical garden is also hosting numerous Frida Kahlo inspired events throughout the summer. This grand exhibit was made possible by the creative and financial support of a variety of corporate partners who seized the opportunity to promote their brand and business by partnering on this art-themed event.

 

  • Bloomberg Philanthropies created a smartphone app that visitors can use at the gardens to learn more about the plants and their relation to Kahlo’s paintings. The app also transforms visitor selfies into works of art, which will be displayed online through social media.
  • Modelo Especial is providing a free beer to each attendee at any of the Frida al Fresco night events.
  • Univision Communications Inc. is publicizing the exhibit on its television and radio stations to help bring younger audiences to the gardens.
  • Aeromexico, the Mexican airline, provided air transportation for the art couriers, artisans, and curators who were involved in the exhibition.
  • Prestige Paints created a new color called NYBG Casa Azul to commemorate the iconic color of Kahlo’s beloved house in Mexico City.
  • The MetLife Foundation has partnered with the New York Botanical Garden to fund the overall exhibit as part of its mission to connect people with the arts and foster a greater awareness and understanding of cultures.


The diverse mix of corporate partnerships woven into the fabric of Art, Garden, Life highlights a growing trend…creative, mutually beneficial arts and business collaborations. By partnering on this exhibit, these businesses reached new customers, opened up new revenue streams, and publicly displayed their company values. For example, by providing free beer, Modelo Especial reached new customers and displayed the company’s appreciation for their cultural heritage. For Prestige Paints, this partnership was an opportunity to create a new product and revenue source that conveys the company’s appreciation of diversity and art. The partnership also sends a message that Prestige Paints draws inspiration from history and nature, much like the exhibit’s attendees.

 

Learn more about Art, Garden, Life.

 

Picture from The New York Botanical Garden website.
 

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Hyundai and LACMA Begin 10 Years of Research and Discovery

Posted by Kellyn Lopes
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The Los Angeles County Museum of Art (LACMA) and South Korean motor company Hyundai recently announced The Hyundai Project, a 10 year corporate sponsorship dedicated to advancing art, technology, and Korean culture This partnership marks LACMA’s longest relationship with a corporate sponsor. The Hyundai Project will ensure funding of the Art + Technology Lab through 2020, which provides grants, in-kind support, and facilities at LACMA for artists to experiment with emerging technologies.

 

The Hyundai Project also supports the Korean Art Scholarship Initiative, a group of three exhibitions slated to open in 2018, 2022, and 2024 focused on Korean calligraphy, contemporary art, and 20th century art. Hyundai’s support will feature multiple publications and opportunities for research in key aspects of Korean art that have never before been explored.

 

 “Hyundai’s partnership with LACMA is significant not only due to the longevity of its commitment, but because of its innovative approach to supporting two critically important fields,” said Michael Govan, LACMA CEO and Wallis Annenberg Director. “LACMA is already a leader in the field of Korean art. Hyundai’s support allows us to promote scholarship in underrepresented areas of study. Their support of our Art + Technology efforts is also incredibly significant, not only in recognizing pioneering artists like Robert Irwin, Diana Thater, and James Turrell, but also supporting the next generation of artists through the Art + Technology Lab.”

 

James Turrell, Light Reignfall, 2011, Los Angeles County Museum of Art, Gift of Hyundai Motor as part of The Hyundai Project: Art + Technology at LACMA in honor of the museum’s 50th anniversary, © James Turrell, photo © Florian Holzherr

 

“Art is a creative expression of human values that transcends age, gender, race and culture,” said Hyundai Motor Company Vice Chairman Euisun Chung. “The Hyundai Project at LACMA seeks to support global art communities in the areas of technology and Korean art. I am confident that this collaborative partnership will realize mutual objectives and bolster a deeper understanding of people, culture, and our environment.”

 

Photo: James Turrell, Light Reignfall, 2011, courtesy of Los Angeles County Museum of Art.

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INFOGRAPHIC: Arts Sponsorship Spending is on the Rise in 2014, According to IEG

Posted by Patrick O'Herron
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According to IEG, sponsorship spending on the arts is expected to grow 1.4 percent in 2014, down from 2.6 percent in 2013. While corporate interest remains high, spending growth is hampered by organizations that continue to sell need-based sponsorships, not marketing-driven solutions. Vist IEG.com to view the englarged infographic.

 

For more information on the motivations behind why businesses are supporting the arts, download the BCA National Survey of Business Support for the Arts.

 

(Image courtesy of IEG.com)

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