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When businesses partner for social impact, everyone wins

Posted by Jessica Gaines
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When businesses partner for social impact, everyone wins

The Leesa Dream Gallery™”,the world’s first combined mattress store and art gallery is a solid illustration of art breathing life into communities. In this high-end retail concept, you can naturally experience a beautifully crafted mattress while appreciating artwork created by undiscovered artists seeking to change their lives through their art – no pushy salespeople allowed.

 

The gallery is a partnership between Leesa®,the high-end, direct-to-consumer online mattress company, and ArtLifting, an online art marketplace for homeless, disabled, and other disadvantaged artists to sell their artwork. 

 

This collaboration of two forward-thinking companies can be attributed to Leesa and ArtLifting’s unique shared sentiment of ‘create opportunity and change lives’. “Having successfully introduced a new mattress and a new way to shop online in our first year, The Leesa Dream Gallery is the next frontier. Combining with ArtLifting to create a new kind of retail experience while giving homeless and disabled artists a platform to show and sell their art is a dream come true,” said Leesa Co-Founder and Chief Executive Officer David Wolfe. “People in need don’t want a handout, they want the ability to change their lives,” said Liz Powers, ArtLifting co-founder and chief happiness spreader. 

 

As the two joined to build this first mattress retail/gallery of its kind, they imprinted a path for social enterprise and business to use art as a means for storytelling, customer engagement, and enhanced quality of life. Where else will you see a business focused on bringing a premium memory foam mattress that looks better, feels better, and costs less coupled with a for-profit enterprise dedicated to providing a platform for artists to empower themselves through the celebration and sale of their artwork?

 

And, what are the wins for each business? Leesa’s product became rated higher than all of its direct-to-consumer competitors and they became the number one fastest growing e-retailer according to Internet Retailer’s 2016 Top 500 Guide. Leesa also released a stunning limited edition mattress cover inspired by a formerly homeless artist discovered by ArtLifting. And ArtLifting’s artist received a percentage of every sale. And by securing income and connecting with a larger audience, their artists garner positivity that permeates every aspect of their lives.

 

 

Photo courtesy of ArtLifting.

Related

Looking to Refocus Your Corporate Citizenship in 2015? 5 Questions to Help

Posted by Patrick O'Herron
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Looking to Refocus Your Corporate Citizenship in 2015? 5 Questions to Help

As we embark on a new year, many companies are reflecting on what they can do to improve their business operations. Many are looking to begin or improve their corporate citizenship and sustainability practices. In the article below, Realized Worth has provided 5 key questions to help focus your business's community impact.

 

As you read the article, think about how involvement in the arts could be the key player in advancing your business's impact on the community. As the 8 reasons businesses partner with the arts teach us, when you partner with your local arts, you partner with the whole community. Business partnerships with the arts strengthen economies, improve neighborhoods and cities, and help to attract new businesses and top-notch talent. Perhaps the arts could be the secret weapon you need to positively impact your business's bottom line in 2015.

 

5 Key Questions to Help Focus Your Community Impact

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