We love seeing hugely successful corporations display thoughtful consideration on integrating the arts into their business in a way that reflects so many ideals of the pARTnership Movement.
And Apple is no exception.
It’s only fitting that a company with such global industry dominance on technology products and a keen eye for enhancing all areas of life, including arts and creativity, would look to merge those elements into its retail spaces.
Trial programs in Apple stores are including presentations from community artists and photographers, as well as concerts and talks from bigger names, such as when hip-hop producer RZA led an “Art of Beatmaking” session at the company’s Brooklyn store last fall. The company plans to release a fuller slate of events around the country starting this month called “Today at Apple” and here’s what to expect:
Signature Programs in the retail locations lead by performers, makers, creators, illustrators and more.
Live Art - Experience art come to life as talented artists create with iPad Pro and Apple Pencil. Hear their stories and go deeper into the craft. Explore new techniques with hands-on sessions. Or just enjoy a music performance as artists illustrate live.
Sketch Walks - Go on a fun walk to new locations and learn how to sketch, paint, and draw with iPad Pro and Apple Pencil.
Perspectives- Go behind the story of two influencers on one subject. Hear their stories of creative process, inspiration, and more.
Music Lab- Discover how to create beats and make music taught by our favorite musicians, producers, and DJs.
Photo Lab- Go deeper into the craft of photography and experiment with new techniques and styles taught by talented photographers.
Creative Sessions in the retail locations including courses in Digital Art, Photo Walks – Telling a Story in Your Photos, How To Make Music on the iPad and iPhone, How To Sketch, Draw, and Paint with iPad, Studio Hours: Art & Design Projects, and more.
Additionally, as Apple moves to turn its stores into experiences, in Washington, D.C., the company has set its sights on the Carnegie Library in Mount Vernon Square. One of thousands of libraries built nationwide with funds donated by steel tycoon and philanthropist Andrew Carnegie, it opened in 1903 as the first desegregated public building in the city. The goal is to continue Apple’s practice of filling historic buildings with new experiences including technology products, while respecting the building’s history and significant legacy.
Photo: A rendering of Apple’s vision for a restored Carnegie Library in Mount Vernon Square via Apple