Jessica Stern, Private Sector Initiatives Program Manager, spent the day running a pARTnership workshop in Salt Lake City. Hosted by the Utah Cultural Alliance and the Utah Division of Arts and Museums, she spoke to business and cultural leaders on how arts and culture can offer businesses, through partnership, competitive edge.
With over 50 executive directors and marketing staff in the room, my aim was to communicate that arts and business partnerships can look like so much more than cash sponsorship. This can be frustrating for some, since so many cultural organizations are underfunded, and cash is badly needed. But as I expressed during my presentation, pARTnerships can exist in as many ways as there are creative ideas, and as arts and culture leaders, we need inspiration and a little courage to make them happen.
The pARTnership Movement offers language, resources and stories to help arts leaders ‘speak business,’ while illustrating to the business community why they should support the arts; and how they can support the arts in a myriad of ways in addition to cash support. Our primary vehicle for this illustration is via the 8 Reasons to Support the Arts. In our workshops we encourage participants to think of all the ways their arts practice aligns with each of the 8 reasons. In assessing the strength of the things leaders already do, we can connect the dots using the 8 reasons and other tools available on the pARTnership Movement site, to create new ideas and identify potential new business with whom we’d like to partner.
These in-person workshops are available to travel to your community, and we relish the opportunity to work directly with arts leaders across the country to strengthen relationships between business and the arts. Please be in touch with our team if you are interested in hosting one of these workshops.