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Promote Your Arts Partnerships with The pARTnership Movement Ads

Posted by Stacy Lasner
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Promote Your Arts Partnerships with The pARTnership Movement Ads

Have the arts made your work environment more creative and dynamic? Have they helped you to recruit and retain talent, engage employees, or foster critical thinking? Use The pARTnership Movement ads to spotlight your business's support of the arts internally and externally, and attract the attention of future clients and employees.

 

The pARTnership Movement ads can help businesses:

  • Recruit creative talent by sending a message to future employees that the business supports a creative culture.
  • Communicate to current employees about the company’s support for the arts and/or the value the business places on creativity and innovation.
  • Reach new customers by appealing to people who appreciate the arts.
  • Enhance their brand by encouraging people to think of the company as an asset to the community’s culture.

 

Here are some ways that businesses can use the ads:

  • Place the ads with your logo in local business journals, newspapers, or magazines.
  • Feature ads on a company website (e.g. career page, community engagement pages, etc.) or intranet site.
  • Include the ads on social media. (Sharing the ads on LinkedIn is a great way to recruit creative employees!)
  • Display the ads in newsletters, annual reports, and presentations for shareholders.
  • Brand internal and community arts events with the ads. Include them in event signage, invitations, program books, etc.

 

Do you represent an arts organization? Learn more about using The pARTnership Movement ads in our new tool-kit.

 

For more ways that supporting the arts helps businesses, check out The pARTnership Movement’s 8 reasons to partner with the arts.

 

 

Sign up for BCA Noteworthy, our monthly business and arts partnerships newsletter, to find case studies, research, and other resources to help you build and promote your arts partnerships, and hear from other business leaders engaging with the arts.
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"Each day is more wondrous and rewarding because I experience it through the arts.” Arts & Business Partnerships in 2015

Posted by Stacy Lasner
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"Each day is more wondrous and rewarding because I experience it through the arts.” Arts & Business Partnerships in 2015

 

“Each day is more wondrous and rewarding because I experience it through the arts.” When The Related Group Chairman and CEO Jorge Pérez said these words on October 6 at the BCA 10 gala at the Central Park Boathouse in New York City while accepting the 2015 BCA Leadership Award, he verbalized a sentiment which most of the business executives in the room shared. The arts not only bring joy to our lives, but the benefits to businesses partnering with the arts are numerous. By engaging with and supporting the arts, businesses have an affordable, reliable way to recruit and engage employees, foster innovation, create messages that resonate, and connect with potential customers and the community.

 

The pARTnership Movement is growing. More and more businesses are coming to understand the strategic value of partnering with the arts. The arts are a powerful tool in an era where remaining creative is a top priority in the workplace. For those interested in partnering, this year we launched The pARTnership Movement essay series, which takes a deep dive into the 8 Reasons for Businesses to Partner with the Arts through successful case studies and research. Additional research related to arts and business can be found here and through our triennial BCA Survey of Business Support of the Arts, the next iteration of which will be released in 2016. For arts organizations, we launched new tool-kits to help you build better relationships with businesses.

 

For businesses like Duke Energy, our 2015 Hall of Fame Award recipient, the power of arts for businesses is not new. The company has been supporting the arts for years, particularly in Charlotte, where Duke Energy helped create and sustain the Levine Center for the Arts, which is home to several museums and theaters, as well as Duke Energy’s headquarters. During the company’s Lunch & Learns, employees go behind the scenes to experience arts and culture. According to Duke Energy Foundation President Stick Williams, “Our employees have become even more engaged in the community as a result of our investments in the arts.” Some other great partnerships we learned about in 2015 include:

 

  • 2008 BCA 10 honoree Zions Bank in Utah put the company’s partnership with Ballet West on display by featuring the ballet’s costumes in the bank’s branches this summer. The exhibit made for a visually stunning display that garnered media attention for both the bank and the ballet company’s new season.
  • 2015 BCA 10 honoree Corning Incorporated’s artist-in-residence program and the company’s art collection are designed to inspire innovation in the workplace. Corning is also recruiting talent by supporting the arts in Corning, New York, much like 2015 BCA 10 honoree BNY Mellon does through BNY Mellon jazz in Pittsburgh.
  • Arrow Electronics and 2015 BCA 10 honoree GE’s FirstBuild are building the future of technology and appliances by engaging with artists.
  • Griffin Technology and Hallmark display employee artwork to encourage employees to learn more about one another.
  • Businesses like Facebook, IDEO, and Virgin America are enticing employees with arts-filled workspaces.
  • 2015 BCA 10 honoree AutoZone engages and educates employees through “AutoZone the Opera” in partnership with Opera Memphis. AutoZone has also helped support many arts initiatives in Memphis, and we were proud to celebrate the company in its hometown this November.

 

For more examples of how businesses successfully partnered with the arts in 2015, check out the Success Stories and News Items on pARTnershipMovement.org.

 

So how can we spread the word about the power of the arts so that we see more creative, mutually beneficial partnerships between businesses and arts organizations in 2016? Richard Davis, the CEO of U.S. Bank, one of this year’s BCA 10 honorees, says it’s up to business leaders to come together to share the message. ”We need to create this core of advocates, vocal, visceral advocates, to express that now business is reliant on the arts,” he said. “Because the arts wouldn’t make it as far as they do without business, but the world wouldn’t make it at all without the arts.” 

 

In 2016, let’s take him up on his call to action. If you are a business leader who recognizes the strategic value of partnering with the arts…

 

 

You can find other ways to celebrate your arts partnerships here.

 

Photos of Jorge Pérez and Richard Davis by Rana Faure at Americans for the Arts’ BCA 10 gala. 

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Mike, The Picasso of Accounting Joins Forbes Billionaires

Posted by Emily Peck
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Mike, The Picasso of Accounting Joins Forbes Billionaires

The March 25, 2013 issue of Forbes Magazine includes our pARTnership Movement ad featuring Mike, The Picasso of Accounting alongside the 1,426 people listed as one of Forbes Billionaires. 

 

"When businesses partner with the arts, everyone profits. Because the arts inspire new ideas, fresh thinking and creative collaboration. Just think, it's exactly what you're looking for from the people who work with you every day."

 

Learn how to place an ad in your chamber of commerce newsletter, company intranet, business publication and more in our pARTnership Movement tool-kit. Read stories of successful arts and business partnerships to inspire your own pARTnerships.

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How Poetry Can Help Your Business

Posted by Emily Peck
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How Poetry Can Help Your Business

Harvard Business Review recentLy published a piece entitled The Benefits of Poetry for Professionals. From creativity, to empathy, to simplifying complexity, reading and writing poetry can help business people succeed in the workplace. Read the full article at Harvard Business Review.

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Your Secret Weapon: the pARTnership Movement

Posted by Timarie Harrigan
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Your Secret Weapon: the pARTnership Movement

Since the launch of the pARTnership Movement in January, we have educated more than 13,000 people on how to make and promote connections between arts and business.
 

Find out what they've learned.

 

Visibility: We’ve run ads in Forbes Magazine, The Conference Board Review, the MTV screen in Times Square, the Central Penn Business Journal, and more. Learn how you can place ads in your own community

 

Resources: Get easy, accessible resources, like our 8 reasons to partner with the arts (también en español!) and tool kits, such as the pARTnership Starter-Kit, Building a pARTnership on Your Own, pARTnering with Small or Midsized Businesses, and Bringing the Arts into the Workplace. These resources provide you with the information you need to successfully engage in a pARTnership.

 

Inspiration: We’ve posted stories of the many successful partnerships going on in your community from Portland to Denver to Louisville and more. Send us your stories so we can continue to spread the word about the great partnerships already happening across the country.

 

News: In the news section and on ARTSblog, we post up-to-the minute information on arts and business partnerships from across the country and around the globe. Additionally, every Thursday we feature a special pARTnership movement post, written by a cultural leader or business executive, on how arts and businesses relationships have impacted them and their community.

 

Now let us know how we can share this message in your community. We’ve participated in forums and chamber meetings with you to demonstrate how arts and business partnerships are helping businesses achieve their goals, and we're happy to help you, too. 

 

Americans for the Arts is excited about the momentum behind the pARTnership Movement because it means you have been using the campaign to build better partnerships between arts and business. Send us an e-mail at partnership@artsusa.org for more information on how you can get involved. 

 

Know of a business with outstanding arts support? Work for one? Let us know. Nominate a company in for the BCA 10 annual gala that recognizes businesses of all sizes for their exceptional involvement with the arts that enrich the workplace, education, and the community. For more information and to nominate a company, www.AmericansForTheArts.org/go/BCA10.

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Mike, The Picasso of Accounting Meets the Conference Board Review

Posted by Emily Peck
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The Summer 2012 issue of The Conference Board Review features a full-page pARTnership Movement ad. TCB Review is a quarterly publication of The Conference Board that addresses issues at the intersection of business and society.

 

Americans for the Arts and The Conference Board have partnered on research and programs that demonstrate the value of the arts to an engaged and creative workforce including Ready to Innovate and webcasts on Using the Arts to Promote Diversity and Inclusion, the role of the arts in reaching global markets, and Arts Education and the Innovative Workforce.

 

For more information about placing pARTnership Movement ads in your publications, local business journals and more check out our tool-kit.

 

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Celebrating 6 Months of the pARTnership Movement!

Posted by Marisa Muller
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Ladies and gentlemen, put on your party hats!

 

This July marks six months since the official launch of the pARTnership movement!

 

Introduced in January, the pARTnership Movement is an initiative from Americans for the Arts to reach business leaders with the message that partnering with the arts can build their competitive advantage.To commemorate this momentous occasion, we are celebrating in a BIG way on a BIG screen in the BIG city. This week July 16 – July 22 this pARTnership movement video will be featured on MTV’s 44 ½ HD video screen, located in the heart of New York City’s Times Square.

 

So, what we have accomplished over the past six months?

 

Well…a LOT! We have launched the pARTnership movement website, which lists the 8 reasons to partner with the arts (también en español!) and offers examples of successful pARTnerships across the country.

 

If you are interested forming a pARTnership, we have provided you with toolkits, such as the pARTnership Starter-Kit , Building a pARTnership on Your Own, pARTnering with Small or Midsized Businesses, and Bringing the Arts into the Workplace. These resources provide you with all the necessary information to successfully engage in a pARTnership.

 

But we aren’t the only ones talking about how the arts and business can work together. pARTnership Movement ads have been placed in business publications from Forbes Magazine to business journals.  And in our site’s news section, we post up-to-the minute information on arts and business partnerships from across the country and around the globe. Additionally, every Thursday we feature a special pARTnership movement post, written by a cultural leader or business executive, on how arts and businesses relationships have impacted them and their community.

 

In case you’ve missed them, here are links to the last ten pARTnership Thursday posts: 

Buying Local is the Tipping Point in Small Towns
MFAs Instead of MBAs: Artists in the Business World
On the Fence in Denver
We Mean Business in Chattanooga
Miami’s Marriage of Arts and Tourism
Perseverance Pays Off: Reaching Out to Your Local Chamber of Commerce
Sparking Business Support of Arts & Culture One Community at a Time
A Utility Player Comes Through
Getting Past the ‘Now’ Culture Within Arts Organizations
Arts: The Mother of Invention

Speaking of 10, we recently announced the 2012 honorees of BCA 10: Best Companies Supporting the Arts in America. This annual award celebrates pARTnerships by recognizing ten U.S. companies that have demonstrated an exceptional commitment to the arts.

 

Americans for the Arts is excited about the momentum behind the pARTnership Movement, and we continue to spread the word that when arts and businesses partner, everyone profits.

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Meet Bill, the Shakespeare of Central Pennsylvania

Posted by Emily Peck
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Meet Bill, the Shakespeare of Central Pennsylvania

Bill, the Shakespeare of Litigation made an appearance in the Central Penn Business Journal through the work of The Cultural Enrichment Fund in Harrisburg, Pennsylvania.

 

Want to learn how to place ads in your own community? Check out our tool-kit for information.

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8 razones para asociarse con las artes

Posted by Emily Peck
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We now have a pdf of the 8 reasons to partner with the arts in Spanish.  You can use these 8 reasons along with our Spanish language ads.

 

For more information about using the ads or the 8 reasons to partner with the arts, check out our tool-kit or contact us.

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Forbes Magazine Knows That Partnering with the Arts is Good Business

Posted by Emily Peck
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Check out our pARTnership Movement ad in the April 9 issue of Forbes Magazine. 

 

Want to place a pARTnership Movement ad in local business publications, chamber of commerce newsletters, corporate intranets and more?  Learn how in our tool-kit.

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More News

Conoce a Pedro
Mar 15, 2012 0 Comments
The pARTnership Movement ads are now available in Spanish.  For more ideas on how to use the ads in business publications, chamber of commerce newsletters, company intranets and more, check out The pARTnership Movement tool-kit...
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Meet Bill, the Shakespeare of Litigation
Jan 13, 2012 0 Comments
Spread the word about the benefits of arts and business partnerships through our two series of ads which can be downloaded in different sizes and customized with your organization or company logo.  You can use these ads in business...
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Welcome to The pARTnership Movement!
Jan 09, 2012 0 Comments
We are excited to introduce you to The pARTnership Movement which is designed to reach business leaders with the message that partnering with the arts will advance their bottom line goals and build their competitive advantage...
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The pARTnership Movement video in Times Square
Nov 08, 2011 0 Comments
Times Square, one of the busiest urban destinations in the world, is also where we see a direct convergence of arts and business. Artists, business people, NYC tourists, and residents alike, make up the over 1.5 million people...
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