Everyone wants a car that turns heads when it drives by, so why not drive an actual work of art? For the third year in a row, Zipcar has partnered with the City of Philadelphia Mural Arts Program to celebrate the arts, raise money, and promote the services it offers by wrapping a car in a beautiful mural for Zipcar members to drive.
Each year during its Mural Arts Month, the car share and car service company selects an artist to cover one of their cars in an intricate mural. This year, outdoor abstract artist MOMO worked with the Arts Education Department at Mural Arts to create the work “Practical Geometry” on a VW Golf. For every hour the car is reserved, Zipcar will donate one dollar to the Mural Arts Program.
Zipcar-Philadelphia Marketing Manager Kristina Matthews captures the company’s commitment to the arts: “Whenever we discuss Zipcar-Philadelphia with our counterparts, the art that lives and breathes in the city is one of the first topics that is raised. Everybody knows Philadelphia for the beautiful murals that surround the city, and we are thrilled to say that we partner with Mural Arts.”
This partnership demonstrates Zipcar’s commitment to enriching the communities in which it operates and supporting the vibrant culture of public art. With beautiful murals now zipping through the city, it is truly a mobile masterpiece.