News

Arts and business news from around the country.

RSS

Why Does Your Business Value the Arts?

Posted by Jessica Gaines
0 Comments

In their acceptance speeches at the 2016 BCA 10 Awards, twelve industry leaders spoke about what being honored at the 2016 BCA 10 means to them and why they encourage and seek out opportunities to bring the arts into their worlds.

See the full event recap and view the BCA 10 program book to learn more about this year’s best businesses partnering with the arts. Know a company that partners with the arts? Nominations for the 2017 BCA 10 Awards are open through January 13, 2017.

 

1. Let’s Start Easy—With an Arts Business

[Describing a Mayor’s address to a group of teachers and students] And he told these kids, I think he managed to look every single one of them in the eye, he said, “You do what you wanna do, and you apply it the way you want to apply it, and take risks. Do art, do drama, do music, do what you’re doing here.” And it’s moments like that, seeing these kids and the teachers, that make me really appreciate the luck I have to be involved in a business that gets to provide, in a large measure, that creativity.

–Robert Buchsbaum, CEO at Blick Art Materials

Watch the full speech here.

Photo courtesy Blick Art Materials.

2. A Health Care Leader

When a chairman hires a Chief Mindfulness Officer and he allows his employees to meditate and to be mindful, he is art. When an IT executive plays a mean jazz saxophone, he too is art. When a community relations director forms a Latin band and sings in the nightclubs of NYC, he is art. And when a multicultural marketer shares marketing tips to a philanthropist—a corporate philanthropist at Aetna sharing marketing tips through The Grateful Dead—they too, are art. When a company has 16 different colors in its logo, that company is art. And we believe that everyone in this room is art. And when art and the folks in this room come together, we spark innovation; we inspire youth. We celebrate and heal communities. We stimulate economies. We sustain this great nation.

–Floyd Green, Vice President, Community Relations and Urban Marketing at Aetna, Inc.

Watch the full speech here.

Photo: Rana Faure

 

3. From the Utility Company

The focal point for Austin Energy is transformational power, which makes sense. As an electric utility, we deal with transformers and power each and every day, but there’s also a transformational power in art to bring people together: to create bridges of knowledge and understanding, to explore new ideas, to drive change.

–Allen Small, Distribution Director at Austin Energy

 

 

 

Photo courtesy Austin Energy

 

4. From the Water Meter Folks

At Badger Meter, my best engineers are all musicians. There’s some connection—I don’t know it because I’m a philistine—but there’s some connection between art, between music and engineering. I don’t understand it, but they know it and they’re all musicians. My best salespeople were on a stage at one time in their lives. My best marketing people were involved in the visual arts. And it’s those skills that you can’t just teach in a classroom. Somehow those were developed through their education.

–Richard Meeusen, Chairman, President, and CEO at Badger Meter

Watch the full speech here.

Photo: Rana Faure

5. From the Insurance People

In four months, I’ve met with every one of the 320 employees and the number one thing that they talk about is the arts, giving back, and community. … I think it’s the ability for all of us in our lives to be able to give back. To be able to do the things that are special and unique in our lives.

–Marc Schmittlein, President and CEO at CopperPoint Insurance Companies

Photo courtesy CopperPoint Insurance Companies

 

6. The Automotive Marketing Expert

I feel like we are receiving an Oscar for this [award] and it is really a true honor. These are the artists that have worked really hard to make all of these projects happen in Burlington, Vermont, and so more than anything I want to say ‘cheers’ to them and thank you to Americans for the Arts and BCA 10 for recognizing the rapport of business, art, and community coming together. So we have Scott, Mary, Michael, Kate. and Abby. These are the artists. Short and sweet.

–Jill Badolato, Director of Corporate Social Responsibility at Dealer.com

Photo: Rana Faure

 

7. From the Beer Brewers

I really have a great job because our slogan at Dogfish Head is “off-centered ales for off-center people.” We have about 300 co-workers, the majority of them in Delaware, and a small salesforce around the country. We have all kinds of folks that are artists themselves. We have a magician’s assistant, a death metal guitarist, jazz musicians, graphic artists, illustrators, all kinds of folks. And our philosophy is that it’s really necessary to give back to the community and that’s what Beer and Benevolence is all about. Be it the environment, be it the community in general—but the arts especially.

–Mark Carter, Beer & Benevolence Coordinator at Dogfish Head Craft Brewery

Photo courtesy Dogflish Head Craft Brewery

 

8. Lawyers, Too!

We basically said, “We work with the most creative, innovative, crazy people around the world, you know, creatives always are. And why don’t we do that in Oklahoma City as well, and bring everybody into our office, make that community, that place-making kind of place.” And what we have seen really is that the engagement of our employees, of our staff, of our directors, in the arts has increased 200-300%. But one of the most amazing things for us is the karma—whatever you want to call it—the karma, good will, love that we’ve seen through this community, of this web of people that we put together.

–Douglas Sorocco, Director at Dunlap Codding

Photo courtesy Dunlap Codding

 

9. The One Known for Making Almost Everything

I’ll never forget my first day when I made it to manager and got an office; you got to tour the corporate art grouping and actually go in and pick out your own art. And so what did you feel? You felt that sense of passion and to be able to go in and say I resonate with that picture, that’s gonna bring out the best of me. And what a privilege to be able to work with a company like that.

–Susan Podlogar, Global Vice President Human Resources at Johnson & Johnson

Photo courtesy Johnson & Johnson

 

10. A Change Management Consulting Firm

Service, volunteerism, and sponsorship are important to our management team, our consultants, and our identity as a company. Supporting the arts had proven to have both personal and professional benefits for our employees and provided us an interesting and refreshing connection within our community.

–Kat McDonald, Community Engagement Manager at M Powered Strategies

Photo: Rana Faure

 

11. Even a Wealth Management Business

I would also like to extend a special thank you to the Americans for the Arts organization. Like us, you recognize that the arts are a transformative vehicle in our society and that cultivating the arts is not only important, but necessary to a world that seems to be moving away from creativity.

–Dave Blowers, Executive Vice President at Northern Trust

Photo courtesy Northern Trust

 

12. Don’t Forget About P&G!

Procter & Gamble has a long history of supporting the arts and we are blessed to live in a community where the arts have provided such amazing experiences for our employees, for our families, for new talents to come into our region and really be transformed by the arts.

–Phil Duncan, Global Design Officer at Procter & Gamble

Photo courtesy Procter & Gamble

 

 

Related
Comments
blog comments powered by Disqus

More News

Sherwin Williams Celebrates National Paint Week
Jun 03, 2019 0 Comments
Happy National Painting Week!   For the past 7 years, paint company Sherwin-Williams has celebrated a week of the transformational power of color. It is "a week dedicated to refreshing the places we live in, and a time when...
Go to full post
Using the Arts as a Model for Inclusion
May 22, 2019 0 Comments
Businesses should look towards models in the arts as inspiration for creating successful inclusive programs. In Quartz's article "Supporting Minority Women in the Workplace Means Tailoring Development Programs to their Needs...
Go to full post
Announcing our 2019 Arts and Business Partnership Awards Honorees!
May 03, 2019 0 Comments
The BCA 10 awards program launched 15 years ago and since that time more than 150 companies have been recognized for their support of the arts through the program. In 2019, the program’s 15th anniversary year, Americans for the...
Go to full post
More Workforce Millennials Means More Diversity (and Art!)
Apr 15, 2019 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
LG + Instagram Star Partner for “Experience Happiness Dance”
Apr 10, 2019 0 Comments
Dancing makes people happy. Its energy and endorphins have a way of embracing positivity. Or, if you’re Instagrammer Donté Colley, then dancing can quite literally support, highlight, or shimmy happiness, love, and gratitude...
Go to full post
Pabst Blue Ribbon Teams Up with Cey Adams
Apr 03, 2019 0 Comments
We love it when businesses create new holidays – particularly when these national days are in celebration of the arts! On May 7, Pabst Blue Ribbon and NYC artist Cey Adams will launch National Mural Day.   Adams, Founding Creative...
Go to full post
Diane Von Furstenberg Partners with Artist Ashley Longshore
Mar 15, 2019 0 Comments
With creativity being essential to fashion, it’s never any wonder that fashion and art worlds collide.   In celebration of Women’s History Month, Diane von Furstenberg partnered with artist Ashley Longshore to create an art...
Go to full post
Frieze Partners with Tishman Speyer at Rockefeller Center
Feb 15, 2019 0 Comments
Frieze Los Angeles may have opened today in Los Angeles. But this new announcement shows that things are starting to heat up in NYC ahead of Frieze New York.   Rockefeller Center Tishman Speyer and Frieze New York announced...
Go to full post
Annoucing our 2019 Judges!
Feb 06, 2019 0 Comments
We are excited to share this year's esteemed judges for the BCA 10 Awards: Best Businesses Partnering with the Arts in America. We are honored to have their expertise!     Toni Freeman The Arts and Science Council (ASC)...
Go to full post
How the Arts can Solve Top Concerns of CEOs
Feb 01, 2019 0 Comments
CNBC reported on The Conference Board’s latest study, C-Suite Challenge 2019™, which lists the top three internal concerns for CEOs as the following:   1.       Attracting and retaining top talent 2.       Creating new business...
Go to full post
Square Partners with Exit12 Dance Company
Jan 23, 2019 0 Comments
2018 David Rockefeller pARTnership Award winner Square released the next film in its remarkable series For Every Dream: Exit12: Moved by War.   The latest installment follows veteran and dancer Roman Baca and his company Exit12...
Go to full post
Checking in with Creativity
Jan 15, 2019 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Vans Custom Culture Announces 2019 Shoe Customization Contest
Jan 02, 2019 0 Comments
Today, Vans Custom Culture announced the opening of the 2019 Vans Custom Culture Shoe Customization Contest. From January 2-January 31, art teachers and administrators register their high schools on the Vans Custom Culture website...
Go to full post
BCA 10 Nominations Now Open!
Dec 10, 2018 0 Comments
Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America.   As today’s business landscape continues to shift, companies need talent that...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.