The arts and business can easily flow together, even when it comes to water conservation. Just ask Kohler Co., a global leader in manufacturing kitchen products, engines and power systems, premier furniture, and the operator of two five-star hospitality and golf resort destinations. Kohler recently teamed up with The Nature Conservancy, a leading conservation organization located in all 50 states and more than 69 countries, and the Bonnaroo Music and Arts Festival to promote smart water use to over 36,000 concert attendees.
Based on research from the EPA WaterSense program, Kohler noted that the average American adult spends 8 minutes in the shower, using 18 gallons of water each time. In the spirit of conservation and music, Kohler started the #CommitToSix campaign to get Kohler customers and Bonnaroo concertgoers to cut their water use by 25 percent by shortening their shower time by just two minutes. Showers at the festival facilities were equipped with Kohler Moxie Bluetooth-enabled showerheads, allowing people to enjoy quality music while becoming more aware of the amount of time they spent in the shower.
Senior manager of sustainability at Kohler stated “whether you sing in the shower or not, pledging to cut just a few minutes of shower time is a simple way that festival-goers, music fans and everyone else can reduce water use.” Through partnering with the arts in a music festival like Bonnaroo, Kohler is making it easier than ever to sing in the shower and save water.
With a partnership that so perfectly blends business, arts, and advocacy, it should come as no surprise that both Kohler and Bonnaroo are previous recipients of Americans for the Arts’ BCA 10 Awards (Bonnaroo’s award is via parent company is AC Entertainment), being among the top ten businesses recognized every year for being the partners of the arts. Whether it’s a song in the key of C or a sea of fans, Kohler and Bonnaroo are taking on corporate responsibility with the arts.
Photo: KOHLER® Moxie Showerhead