News

Arts and business news from around the country.

RSS

Vans and Americans for the Arts Awarded with 2016 Gold Cause Marketing Halo Award

Posted by Chris Zheng
0 Comments

Americans for the Arts is pleased to announce that a 2016 Gold Cause Marketing Halo Award in the education category has been awarded to a partnership between Vans and Americans for the Arts. Developed 14 years ago by the Cause Marketing Forum, the Halo Awards honor businesses and nonprofits that combine profits with purpose, and doing well by doing good.

 

In 2012, Vans asked Americans for the Arts to become its official national charity partner in the company's marketing initiatives and CSR goals to foster the growth of arts education and the access that children have to creative outlets in all parts of the country. This partnership has developed important initiatives such as the Arts Education Navigator, an e-book series which provides the information, statistics, and skills necessary to advocate to decision-makers, and the Vans Custom Culture grant program, which annually awards $2,000 competitive grants to ten schools around the nation with quality music and visual arts programs.

 

Now in its sixth year, the Vans Custom Culture competition is an opportunity for students around the nation to get their creative juices flowing by decorating Vans shoes in the hopes of winning grants for their school's art programs. Each school competes in a juried competition for a $50,000 grand prize, four $4,000 finalist prizes, and $50,000 in separate awards and scholarships given by Custom Culture partners: anti-smoking campaign Truth, shoe retailer Journeys, and the Laguna College of Art and Design.

 

Vice President of Global Consumer Marketing Sarah Crockett stated: “Vans firmly believes in the value of arts education and the positive impact creative expression has on every student's life. We're proud that Vans Custom Culture has helped more than 142,000 students express their Right To Art...Over the past 6 years, 7,612 high schools have participated in Custom Culture, which has now awarded nearly $600,000 to arts programs around the nation."

 

CEO and President of Americans for the Arts Robert Lynch said of the Halo award: “I am pleased that Vans Custom Culture is a finalist to receive this distinguished award. Americans for the Arts has partnered with Vans Custom Culture since 2012, and together we are helping to bring more attention to the importance of the arts in high school curricula, encouraging high school students to embrace their creativity, and inspiring a new generation of innovative, forward focused youth."

 

Together, Americans for the Arts and Vans continue to support every student’s access to an arts education they deserve.

Related
Comments
blog comments powered by Disqus

More News

Hospitality for the Arts
Feb 20, 2018 0 Comments
When searching for hotels, people are drawn to places that exude a sense of intention and creativity. A hotel’s aesthetics thus play a key role in its success –  as an industry, the hospitality world already has a need to be...
Go to full post
For Artists, By Artists: Supporting Each Other Through Business
Feb 15, 2018 0 Comments
As an artist, Craig “KR” Costello saw a need for efficient graffiti mediums. As a businessperson, he solved the hole in the market.   Graffiti artists in New York were all about mobility, painting subway cars through the City...
Go to full post
Music and Resilience in Osceola County
Feb 13, 2018 0 Comments
In the aftermath of the hurricanes that struck Puerto Rico and the Virgin Islands, over 2,300 students have been relocated to Florida. In Osceola County, arts educators and business leaders are partnering to provide support for...
Go to full post
Interested in measuring business support for the arts in your community?
Jan 23, 2018 0 Comments
Since 1969, Americans for the Arts through the Business Committee for the Arts (BCA), has been conducting the National Survey of Business Support for the Arts. Now, conducted annually in partnership with The Conference Board...
Go to full post
New David Rockefeller BCA pARTnership Award
Jan 08, 2018 0 Comments
Americans for the Arts announced today that the David Rockefeller Fund will invest in a four-year presenting sponsorship of the new David Rockefeller BCA pARTnership Award. Given annually, the award will honor a company and arts...
Go to full post
Nation's United Arts Funds Raise $85.5 million for the Arts in 2016
Jan 02, 2018 0 Comments
Throughout the summer of 2017, the Americans for the Arts Private Sector Initiatives department solicited responses to the FY2016 United Arts Fund Campaign Survey. Surveys were distributed to a total of 45 united arts funds by...
Go to full post
Nominate the Best Businesses Partnering with the Arts
Dec 11, 2017 0 Comments
CALL FOR NOMINATIONS: 2018 BCA 10 AWARDS Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America. Submissions close January 19. ...
Go to full post
Award-Winning Examples of Companies Supporting the Arts
Nov 21, 2017 0 Comments
The arts are an economic driver. According to the Arts & Economic Prosperity study, released by Americans for the Arts, the nonprofit arts and culture industry generated $166.3 billion of economic activity during 2015, which...
Go to full post
BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.