News

Arts and business news from around the country.

RSS

US Bank, Reba Dominski, and the Relay to "Real" Connectivity

Posted by Melyssa Muro
0 Comments

With today's hyperconnected world via social media, hashtags promoting goodwill or shared photos to spread awareness are all too common. Though posted with the best of intentions, increased online chatter regarding a given issue requires more real life action in order to develop lasting and meaningful change. Reba Dominski, leader of Corporate Social Responsibility at US Bank, knows this pitfall of social media all too well and as such, has created a movementin order to promote "'real' connectivity," which she defines as, "being an active participant in the vibrant, dynamic communities that still exist in our own backyards... [and] reinforcing that Tweet or Facebook post with a positive action and valuable impact."  

 

Under the guide of the real connectivity philosophy, US Bank launched a coach bus, or what they refer to as a "mobile baton," to travel through various cities and engage community members to give back. This incredible project, Community Possible Relay: Race to 153K, stands—or rather, moves—as living testament of the overwhelmingly positive relationship between time spent to fortify a community and the resultant vibrant community. Through promotion via social media and partnerships with various humanitarian organizations, the Relay focused on, "restoring parks and building affordable homes, engaging and inspiring local youth through art and science, [and] teaching budgeting and financial literacy to those in need."  

 

Just how far did they travel? Nearly 13.5 thousand miles, according to this image they tweeted:

 

 

This astounding undertaking is part of US Bank's corporate giving program Community Possible; beginning over six months ago, it seeks and funds organizations that promote healthy and engaged communities under three main pillars: work, home, and play. “It all comes back to those pillars of community—a stable job, a home to call your own, and a community that’s connected through play,” says Dominski.

 

For this commitment to public service, US Bank was an honoree of last year's BCA 10 award. In his acceptance speech, CEO Richard Davis stated, “We need to create this core of advocates—vocal, visceral advocates—to express that now business is reliant on the arts. Because the arts wouldn’t make it as far as they do without business, but the world wouldn’t make it at all without the arts.”

 

US Bank's continued commitment to service through initiatives such as Community Possible truly acts as a benchmark for the harmonious possibilities when business, arts, and service come together.

Related
Comments
blog comments powered by Disqus

More News

New David Rockefeller BCA pARTnership Award
Jan 08, 2018 0 Comments
Americans for the Arts announced today that the David Rockefeller Fund will invest in a four-year presenting sponsorship of the new David Rockefeller BCA pARTnership Award. Given annually, the award will honor a company and arts...
Go to full post
Nation's United Arts Funds Raise $85.5 million for the Arts in 2016
Jan 02, 2018 0 Comments
Throughout the summer of 2017, the Americans for the Arts Private Sector Initiatives department solicited responses to the FY2016 United Arts Fund Campaign Survey. Surveys were distributed to a total of 45 united arts funds by...
Go to full post
Nominate the Best Businesses Partnering with the Arts
Dec 11, 2017 0 Comments
CALL FOR NOMINATIONS: 2018 BCA 10 AWARDS Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America. Submissions close January 19. ...
Go to full post
Award-Winning Examples of Companies Supporting the Arts
Nov 21, 2017 0 Comments
The arts are an economic driver. According to the Arts & Economic Prosperity study, released by Americans for the Arts, the nonprofit arts and culture industry generated $166.3 billion of economic activity during 2015, which...
Go to full post
BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post
BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky
Oct 24, 2017 0 Comments
“At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family...
Go to full post
BCA 10 Spotlight: Turner Broadcasting System in Atlanta, Georgia
Oct 20, 2017 0 Comments
“Turner Voices, our company’s signature corporate philanthropy program, marries our deep ties to our Atlanta hometown with our commitment to next-generation storytellers and their power to impact our community in profoundly positive...
Go to full post
It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.