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US Bank, Reba Dominski, and the Relay to "Real" Connectivity

Posted by Melyssa Muro
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With today's hyperconnected world via social media, hashtags promoting goodwill or shared photos to spread awareness are all too common. Though posted with the best of intentions, increased online chatter regarding a given issue requires more real life action in order to develop lasting and meaningful change. Reba Dominski, leader of Corporate Social Responsibility at US Bank, knows this pitfall of social media all too well and as such, has created a movementin order to promote "'real' connectivity," which she defines as, "being an active participant in the vibrant, dynamic communities that still exist in our own backyards... [and] reinforcing that Tweet or Facebook post with a positive action and valuable impact."  

 

Under the guide of the real connectivity philosophy, US Bank launched a coach bus, or what they refer to as a "mobile baton," to travel through various cities and engage community members to give back. This incredible project, Community Possible Relay: Race to 153K, stands—or rather, moves—as living testament of the overwhelmingly positive relationship between time spent to fortify a community and the resultant vibrant community. Through promotion via social media and partnerships with various humanitarian organizations, the Relay focused on, "restoring parks and building affordable homes, engaging and inspiring local youth through art and science, [and] teaching budgeting and financial literacy to those in need."  

 

Just how far did they travel? Nearly 13.5 thousand miles, according to this image they tweeted:

 

 

This astounding undertaking is part of US Bank's corporate giving program Community Possible; beginning over six months ago, it seeks and funds organizations that promote healthy and engaged communities under three main pillars: work, home, and play. “It all comes back to those pillars of community—a stable job, a home to call your own, and a community that’s connected through play,” says Dominski.

 

For this commitment to public service, US Bank was an honoree of last year's BCA 10 award. In his acceptance speech, CEO Richard Davis stated, “We need to create this core of advocates—vocal, visceral advocates—to express that now business is reliant on the arts. Because the arts wouldn’t make it as far as they do without business, but the world wouldn’t make it at all without the arts.”

 

US Bank's continued commitment to service through initiatives such as Community Possible truly acts as a benchmark for the harmonious possibilities when business, arts, and service come together.

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