News

Arts and business news from around the country.

RSS

Two Institutions’ Approach to Reawakening Inventiveness

Posted by Jessica Gaines
0 Comments
Two Institutions’ Approach to Reawakening Inventiveness

NUvention: Arts

A course offered by Northwestern University’s Farley Center for Entrepreneurship and Innovation at the McCormick School of Engineering in partnership with the School of Communications MS in Leadership for Creative Enterprises program.

 

NUvention: Arts uses lectures, case studies and guest speakers to give students a first-hand look at what it takes to start a creative arts company in an age of digital disruption. Culminates in a team project that asks students to create and pitch an arts-minded business idea.

 

With digital technology changing the interaction with and consumption of the arts, and with entrepreneurship on the rise, this course is giving students the ability to develop successful businesses in which an artistic component is the helm.

 

Theatre student, Elizabeth Hunter, who used the course to re-work her approach to her educational video game on Shakespeare’s Macbeth titled, Something Wicked, says “It was super valuable for me to be in an environment where the goal is not deconstruction, but construction.” Hunter worked alongside MBA and other masters-level students in the course, being tasked with creating, rather than critiquing.

 

Ahren Alexander knew early on in his Northwestern career that he was interested in entrepreneurship.  The engineering major also had a keen interest in music. “We Skyped in with Beyonce’s manager, the CEO of Pandora, the lead singer of Train. It was awesome,” Alexander said. “There was also an opportunity to chat with entrepreneurs in the area, around Chicago. It was just phenomenal. That’s something I think is extremely important with entrepreneurship – being able to make those kinds of relationships.”

 

 

Innovation Institute

An artist-led professional development program at the contemporary art center and urban artist residency program McColl Center for Art + Innovation.

 

The Innovation Institute has a professional facilitator with a background in organizational coaching and creative development join an artist to lead participants, business leaders, in exercises around unlocking creativity, encouraging risk-taking, and stimulating imaginative thinking. The sessions begin with the artist talking about his or her work and creative process. The artists then lead the participants through a series of experiences where they are making, sharing, presenting, critiquing and discussing art.

 

This pushes participants outside their comfort zone. “By having them participate in the creative process, they gain a visceral understanding of the fact that for every piece of art they see on the wall of a gallery, there are probably 40 other pieces that were failures that nobody will ever see,” says artist and program instructor Susan Harbage Page.

 

Fabi Preslar, president at SPARK Publications, a design firm specializing in custom-published books, magazines, and catalogs, attended the Innovation Institute. In the months before she attended, she had been feeling burnt out. “Just to hear how these artists find inspiration in their everyday experiences helped reawaken my creativity,” says Preslar. With her new perspective, she was able to make

the bold decisions needed to reinvigorate her business. Her company’s revenue jumped 118 percent in the year after her graduation and then rose another 19 percent the following year.

 

Bob Hambright, Division President at Centex Construction, sent his executive team to the institute. One of the Centex executives ended up coming back with an idea for a bold new HR model for how the company should hire, retain, and develop its people. “To me, the Innovation Institute ended up being a good way to stretch people’s minds. I think that spending time with right-brained artists and participating in these art activities helped them appreciate people with different skills from their own. Their time at the Institute helped them appreciate the importance of creativity in finding the best business solutions.”

 

More about the institute in the pARTnership Movement essay on fostering critical thinking.

 

 

Related
Comments
blog comments powered by Disqus

More News

Private Sector Takes a Stand
Nov 15, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
2018 BCA 10 Honorees in Forbes Magazine
Nov 02, 2018 0 Comments
This year's BCA 10: Best Businesses Partnering with the Arts in America honorees were in the September 30 issues of Forbes Magazine.   Read more about this year's honorees: Churchill Downs Fifth Third Bank Fosun International...
Go to full post
What's so important about creativity?
Oct 30, 2018 0 Comments
We might work in the arts field, but our day-to-day work looks like any other business. We stare at Excel charts, spend hours on conference calls, write reports, and try to find the bottom of our never-ending email inboxes. Like...
Go to full post
Business Contributions to the Arts Survey 2018
Oct 10, 2018 0 Comments
Business Contributions to the Arts: 2018 Edition is the second edition published by The Conference Board and Americans for the Arts of the annual study. Conducted in the summer of 2018, the survey garnered 132 responses from...
Go to full post
David Rockefeller pARTnership Award: Square + Cheyenne River Youth Project
Oct 01, 2018 0 Comments
Square and Cheyenne River Youth Project will receive the David Rockefeller pARTnership Award at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   "Our hope with the project, “Lakota...
Go to full post
BCA Leadership Award: Chandrika Tandon
Sep 27, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BCA 10 Spotlight: UMB Financial Corporation (Kansas City, MO)
Sep 24, 2018 0 Comments
Americans for the Arts is excited to honor UMB at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “It is an honor to be recognized among this group of distinguished and innovative...
Go to full post
BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post
BCA Spotlight: VF Corporation (Greesnboro, NC)
Sep 06, 2018 0 Comments
Americans for the Arts is excited to honor VF Corporation at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “VF has a proud history of supporting the arts in the communities...
Go to full post
BCA 10 Spotlight: Fosun International Shanghai CN (New York Office)
Sep 03, 2018 0 Comments
Americans for the Arts is excited to honor Fosun at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fosun has been a champion of the arts for many years, both domestically in...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.