You’ve just received a fresh copy of the BCA National Survey of Business Support for the Arts. “It’s so beautiful,” you think to yourself, as you peruse its rainbow-clad pages filled with valuable information about business-to-arts giving trends. “It must be made of magic and unicorn kisses.” (Secret be told—it is.) Yet, as you hold its glory in your hands, you say to yourself, “There’s a story to be told here… but what is it?” Never fear—I, your pARTnership Movement Galahad, have come to save the day!
The most important takeaway from the BCA Survey is that business support for the arts is up—an 18 percent increase in cash plus non-cash giving since 2009. There are numerous reasons for this, from the way the arts improve the quality of life within the community (54 percent) to education initiatives that benefit the community (47 percent) to the ways the arts improve academic performance (47 percent). Kudos to all of the businesses already making great strides in arts and business partnerships (some of whom can be seen in this year’s BCA 10: Best Businesses Partnering with the Arts in America)!
However, the journey isn’t over yet. 73 percent of businesses that support the arts consider the arts a moderate to very low priority, and sadly, 66 percent of businesses surveyed were never even asked to contribute to the arts. Bad, bad, bad!
This means that we have work to do. We have to continue to share our tale—with friends, family, colleagues, constituents, and civic leaders—that the arts play an important role in improving our communities, our workplaces, and our business performance. Here are some ways you can help spread the word:
Be social. Social media has proven to be one of the best vehicles for spreading information among our network of arts and business colleagues. Feel free to use the following tweet (and use our pARTnership Movement hashtag #artsandbiz when you tweet):
Biz support for the arts is up!
@Americans4Arts releases study on biz giving trends to the arts. https://bit.ly/bcasurvey #artsandbiz
And the following Facebook status:
Americans for the Arts has just released the 2013 BCA National Survey on Business Support for the Arts! Business support is returning to pre-economic crisis levels but there's still a case to be made for the value of arts and business partnerships. Learn more at https://bit.ly/bcasurvey.
Encourage friends and colleagues to retweet you and share your status!
Spread it around. Not only is the BCA Survey available as an e-book on our research page, it can be downloaded and shared with your colleagues, constituents and friends as well. Administer copies throughout your workplace or bring to meetings, events, panel discussions, etc. as a way to open a dialogue about the value of arts and business partnerships.
Write it up. Blogs, op-eds, articles in business publications and company newsletters are great forums through which to reach new audiences. Link back to the BCA Survey data and the 8 reasons to partner with the arts to show the many benefits of business arts support. We will happily promote your article on the pARTnership Movement site to reach an even larger audience! Download our “Let’s Get Started” tool-kit for advice.
Join the movement. Are you a business or arts professional seeking to begin a lasting partnership that will increase employee creativity and innovation, brand value, and community engagement? Read our primer in how to pARTner for ideas and ways to connect with the arts.
Now you’ve gone from having the BCA National Survey of Business Support for the Arts as your new favorite coffee table book to a valuable resource to share among leaders in your local business and arts communities. You’ve turned data into knowledge and knowledge into a story, so go forth and share the tale, for as we all know, when arts and businesses partner, everyone profits!