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Toyota Partners with VH1 Save the Music Foundation

Posted by Danielle Iwata
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Toyota Partners with VH1 Save the Music Foundation

Toyota and VH1 Save The Music Foundation are partnering to support music education in public schools. Over the past 3 years, they have helped empower students in Chicago, New Orleans, and Las Vegas through the discovery and learning of music. This year, they will be adding Philadelphia and Miami, with $50,000 and $7,500 gifts respectively to fund music technology grants.

 

In addition, this partnership has been taken on the road as part of an eight-stop music festival (including Stagecoach, Country 500, Firefly, Radio Fest, Lollapalooza, Los Dells, Life is Beautiful, Voodoo Music + Arts Experience). Each location will have a photo booth with a 3D design by artist ThankYouX. Here, musicians and fans can take part in the campaign, which focuses on the question, “what does music mean to you.” With a small white board and the prompt “Music means ____,” many have spoken about the connections, self-expression, and self-discovery they have gained through the art.

 

The end of the campaign will be celebrated with a performance at one of the recipient schools. Past ones have featured Imagine Dragons and Sir the Baptist. When Sir the Baptist performed at a school assembly at John Spry Community Elementary School in 2016, he was joined on stage by thirty students from the three Chicago public schools receiving grants.

 

Toyota understands the value of music in public schools and its power to help students “realize their full potential.” By partnering with VH1 Save The Music Foundation, Toyota is helping create vibrant communities that offer the very same connections and self-expression that music has brought to so many lives.

 

Original press release: https://www.prnewswire.com/news-releases/toyota-and-vh1-save-the-music-foundation-partner-on-eight-festival-activation-to-benefit-music-education-programs-in-public-schools-300635583.html

 

Photo: Toyota and VH1 Save The Music Foundation Partner on Festival Activation to Benefit Music Education Programs In Public Schools. From press release.

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