News

Arts and business news from around the country.

RSS

A New York Neighborhood Partnership Begets Architectural Innovation

Posted by Stephanie Dockery
0 Comments

The Clemente Soto Vélez Cultural & Educational Center cultivates, presents and preserves Puerto Rican and Latino/multicultural work in its Lower East Side home. The center promotes artists and performance events that reflect the cultural diversity of its location. Named for a poet, journalist, and activist, the building fulfills the passions of Clemente Soto Vélez, who founded literary and community organizations, with a specific emphasis on community empowerment. The building that houses such performances and community connectivity was formerly P.S. 160, at 107 Suffolk Street.

Around the corner at 100 Norfolk Street, JMH Acquisitions will be constructing a glass, cantilevered condominium building that will be a neighbor to Clemente Soto Vélez Cultural & Educational Center. Douglas Elliman Real Estate has been tasked with selling the building’s units. Established in 1911, Douglas Elliman is the region’s largest real estate company and the fourth largest in the nation, primarily operating in New York and South Florida, and has a vast international presence in over 43 countries across six continents.

 

After corresponding with Clemente Soto Vélez Cultural & Educational Center a few years ago to inquire about development plans for their parking lot, JMH Acquisitions discovered that Clemente Soto Vélez Center was not just another Lower East Side building, but rather a historic location and a vibrant community center. After touring the building, Ariel Tirosh of Douglas Elliman was eager to partner with the organization in a way that benefited both parties. Tirosh identified Clemente Soto Vélez Cultural & Educational Center’s parking lot as the perfect location for a satellite “display gallery” in which to showcase the upcoming 100 Norfolk condominium. The gallery will be housed within a custom–made, geodesic dome, 44 feet in diameter and 22 feet high, creating an architecturally dramatic space that will attract potential condominium buyers. This weatherproof and temperature-regulated structure will serve as a sales office for 100 Norfolk, and will provide potential buyers with a depiction of the neighborhood as a future home. It will also be used by Clemente Soto Vélez Cultural & Educational Center as an additional space for seated dinners and cultural events.Tirosh believes the partnership “reflects very well on [reasons for] developers to show interest in the community, and to work towards benefitting the community while conducting business in the neighborhood. It is very human to improve the neighborhood while developing real estate.” While using the parking lot space, JMH Acquisition also plans to renovate Clemente Soto Vélez Cultural & Educational Center’s fence and first-floor restroom facilities, a space their clients will be using. Once all units are sold, the geodesic dome will be left to Clemente Soto Vélez Cultural & Educational Center. In total, the remodeling services and dome donation will make an overwhelming difference to the organization.

Jan Hanvik, executive director of Clemente Soto Vélez Cultural & Educational Center, is particularly excited about the dome acquisition, since the dome will bolster their presentation of dance and music performances as well as the visual art and theater performances for which Clemente Soto Vélez Cultural & Educational Center is perhaps best known. Hanvik sees the dome as a way to create “possible demand and appeal for the neighborhood, as community members have already approached the center about using the dome for fundraisers and community events.” There is a high demand for space for arts activities, and the dome will provide more opportunities for the center to expand its programs and increase venue rentals.

Both Ariel Tirosh of Douglas Elliman and Jan Havik of Clemente Soto Vélez Cultural & Educational Center have discovered a way to beautify the neighborhood, develop the community, and increase their audiences by strategically implementing this win-win partnership.

 

Do you know of or have an arts-business partnership in NYC? We'd love to hear about it and share it with our local and national audiences. Send us your stories!

Comments
blog comments powered by Disqus

More News

BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post
BCA Spotlight: VF Corporation (Greesnboro, NC)
Sep 06, 2018 0 Comments
Americans for the Arts is excited to honor VF Corporation at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “VF has a proud history of supporting the arts in the communities...
Go to full post
BCA 10 Spotlight: Fosun International Shanghai CN (New York Office)
Sep 03, 2018 0 Comments
Americans for the Arts is excited to honor Fosun at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fosun has been a champion of the arts for many years, both domestically in...
Go to full post
BCA 10 Spotlight: Zions Bank (Salt Lake City, UT)
Aug 30, 2018 0 Comments
Americans for the Arts is excited to honor Zions Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “There are many similarities between the arts and business.  Both push...
Go to full post
BCA 10 Spotlight: Tierney (Philadelphia, PA)
Aug 27, 2018 0 Comments
Americans for the Arts is excited to honor Tierney at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Art is at the heart of everything we do and it inspires our creativity...
Go to full post
BCA 10 Spotlight: Churchill Downs (Louisville, KY)
Aug 23, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
On the "Streets of Bakersfield," Buses are Works of Art
Aug 16, 2018 0 Comments
Golden Empire Transit (GET), based in Bakersfield, CA, has been serving city for over forty years. As the mass transit operator in town, they play an integral role in the city’s infrastructure and economy, and have used this...
Go to full post
Oath Foundation and Gucci Tribeca Documentary Fund
Aug 08, 2018 0 Comments
Oath Foundation, funded by Oath, is partnering with Tribeca Film Institute to support documentaries focused on social issues. In collaboration with the Gucci Tribeca Documentary Fund, they provide documentaries in post-production...
Go to full post
PNC Keeping Arts Alive in its Communities
Aug 03, 2018 0 Comments
BCA 10 Honoree PNC continues to use the arts to bring its communities together. Through PNC Arts Alive, the company’s foundation is supporting access to arts experiences through affordable pricing, mobile studios, sensory friendly...
Go to full post
Seattle Boasts Shepard Fairey Mural at 9th and Thomas
Jul 30, 2018 0 Comments
When Scott Redman, CEO of Sellen Construction, was in the process of developing his first building, of the many the company has built, he wanted the arts to play an integral role. In an interview with The Seattle Times, he said...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.