News

Arts and business news from around the country.

RSS

Theatre Arts Education Programs Create Innovative Thinkers and Workers

Posted by Bruce Whitacre
0 Comments

A little over a year ago, National Corporate Theatre Fund (NCTF) announced the launch of Impact Creativity, a three-year, $5 million effort to secure the funding of education programs at our 19 theatres. Together, these theatres serve over 500,000 K-12 children and youth, with the large number of students experiencing the student matinée programs. We were very grateful to Ernst and Young for their contribution in 2012 that got the ball rolling.

 

Now, we are focusing our efforts on the world of innovation and creativity going on at our theatres. Seattle Rep Theatre is helping teachers better utilize arts techniques to enliven the classroom. Actors Theatre of Louisville is engaging students in classrooms through a Living Newspaper playwriting program. The Goodman Theatre is teaching STEM skills through a study of theatre magic found in their production of A Christmas Carol. Altogether, we identified 19 innovative projects and began asking our funding partners to help theatres sustain this creative burst through what we call our Impact Creativity Innovation Program.

 

These include programs designed for an array of children with different and sometimes challenging circumstances: Trinity Rep Active Imagination Network (TRAIN) in Providence engages children in the autism spectrum; Walnut Street Theatre in Philadelphia engages kids with plays that address diversity, civil rights and bullying, among other subjects; and American Conservatory Theater in San Francisco and Manhattan Theatre Club in New York are working with youth caught up in the criminal justice and school discipline systems. For a complete list of the programs, click here.

 

Happily, by the close of our fiscal year in June, several individuals, foundations and companies were as impressed with these programs as we were. Individual donors and family foundations joined us in sustaining these innovation programs. And the Hearst Foundations, one of the few national foundations active in the arts, provided a $100,000 grant for these programs. We have not met the full cost – total budgets for these projects in 2013-14 are nearly $1 million – but we are on our way.

 

As we continue to pursue support for these programs, a few things are becoming more and more clear. First, arts education supporters face unprecedented challenges. We have been around a long time and the field is very competitive. Years of advocacy can create a kind of fatigue around the issue. Schools and families, especially in disadvantaged neighborhoods, are more challenged than ever to engage. And that is not just for financial reasons. Rapidly changing school leadership, family instability and the challenge of sustaining the service to those who would most benefit from it affect arts education as they do all subjects. More problematic, research in the field is needed to document what is virtually universally known on an anecdotal basis: theatre education changes lives.

 

Finally, while companies are rallying around STEM (Science, Technology, Engineering, Mathematics), they have yet to fully grasp where the arts contribute to educating the workforce we truly need: creative, collaborative, compassionate, aware, AS WELL AS technically proficient. They seem more interested in a robotic, short-term tech worker than they are in the Steve Jobs or Sean Parker social visionary who can make our products truly improve lives and our companies worth working for. This is critical because as we see in other social change issues, such as gay marriage, corporate leadership is critical if this complex, multi-party field is to achieve true change. If companies don’t really step into this field as they have in STEM, we simply will not see the focused investment needed to secure a future engaged, creative America.

 

The Impact Creativity Innovation Program is about creating better lives for our kids today and for our country in the future. Theatres, like so many cultural institutions, are providing more than entertainment or community bragging rights. As we see with these programs, they are fostering improvements, making connections, providing services that will pay back in tangible and intangible ways for generations. How lucky we are to even witness this vitality and engagement. Even more fortunately, our partners understand the importance of this work and are rolling up their sleeves to help all across the country.

 

(This post, originally published on HuffingtonPost.org, is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage.)

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Nominations Now Open!
Dec 10, 2018 0 Comments
Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America.   As today’s business landscape continues to shift, companies need talent that...
Go to full post
A Theatre Company in Good Company
Nov 29, 2018 0 Comments
Kenny Leon's True Colors Theatre Company   The Tony Award-winning director founded the eponymous organization in 2002 with a mission “to celebrate the rich tradition of black storytelling while giving voice to bold new artists...
Go to full post
Private Sector Takes a Stand
Nov 15, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
2018 BCA 10 Honorees in Forbes Magazine
Nov 02, 2018 0 Comments
This year's BCA 10: Best Businesses Partnering with the Arts in America honorees were in the September 30 issues of Forbes Magazine.   Read more about this year's honorees: Churchill Downs Fifth Third Bank Fosun International...
Go to full post
What's so important about creativity?
Oct 30, 2018 0 Comments
We might work in the arts field, but our day-to-day work looks like any other business. We stare at Excel charts, spend hours on conference calls, write reports, and try to find the bottom of our never-ending email inboxes. Like...
Go to full post
Business Contributions to the Arts Survey 2018
Oct 10, 2018 0 Comments
Business Contributions to the Arts: 2018 Edition is the second edition published by The Conference Board and Americans for the Arts of the annual study. Conducted in the summer of 2018, the survey garnered 132 responses from...
Go to full post
David Rockefeller pARTnership Award: Square + Cheyenne River Youth Project
Oct 01, 2018 0 Comments
Square and Cheyenne River Youth Project will receive the David Rockefeller pARTnership Award at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   "Our hope with the project, “Lakota...
Go to full post
BCA Leadership Award: Chandrika Tandon
Sep 27, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BCA 10 Spotlight: UMB Financial Corporation (Kansas City, MO)
Sep 24, 2018 0 Comments
Americans for the Arts is excited to honor UMB at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “It is an honor to be recognized among this group of distinguished and innovative...
Go to full post
BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.