Arts and business news from around the country.


Top pARTnerships in 2014

Posted by Patrick O'Herron

2014 saw an exceptional array of arts and business partnerships across the country. The following is a list of the pARTnership Movement's most viewed, liked and shared news stories, plus a few staff favorites for good measure. Do you have or know of an arts and business partnership you'd like us feature nationally on the pARTnership Movement? Send us your stories!


10. Dentist Uses Art to Make an Impression
What insight does a dentist have to offer on the importance of the arts? Plenty, it turns out! Dr. Neal Fleisher, dental professor at Boston University, has created a program that integrates arts appreciation skills into required first-year dental student curriculum.


9. Ten Years, Ten Ways the BCA 10 are Building Arts Partnerships
Can you believe 2014 marked the 10th anniversary of the BCA 10: Best Businesses Partnering with the Arts in America? For a decade, the Business Committee for the Arts (BCA), a division of Americans for the Arts, has been celebrating companies that enrich the workplace, education, and the community through their partnerships with the arts. In celebration of ten years of the BCA 10, we've highlighted 10 of the many ways BCA 10 honorees have been shaking up the arts world, one partnership at a time.


8. Beck's Beer's Green Box Project
The Green Box Project, sponsored by Beck’s Beer, is a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion. View the video for an overview of the Green Box Project with testimonials from the project’s designers and artists.


7. Swatch Makes Time for NYC's Water Tank Project
Eyes to the skies! NYC’s iconic skyline received a makeover this summer as many of its water tanks became art canvases, thanks in part to corporate support by Swatch and others.


6. Long Island Middle Schooler Takes Over Google's Homepage
This year’s winner of Doodle 4 Google, an annual competition held by Google where students are given the chance to create a logo to be featured on the Google homepage, was 11-year old Audrey Zhang of New York. Zhang received a $30,000 college scholarship and $50,000 Google for Education technology grant for her school. Take a look at all of the outstanding national grade group winners, and view the 2014 Doodle 4 Google video featuring Zhang and this year's finalists.


5. Lincoln Financial Group Leads 2014 United Arts Campaign in Hartford
Earlier this year, the Greater Hartford Arts Council (GHAC) announced that Lincoln Financial Group would chair its 2014 United Arts Campaign, reflecting the company’s unwavering dedication to the arts and cultural community in Central Connecticut.


4. National Air and Space Museum Soars with a Gift from Boeing
This year, Boeing announced a gift of $30 million to the Smithsonian's National Air and Space Museum to renovate and expand its main exhibition hall on the National Mall in Washington, D.C. The two-year renovation plan will be completed in time for the museum’s 40th anniversary in 2016, which is also the aerospace company’s 100th anniversary. View the video entitled "Inspiring the Next Generation," which details Boeing's partnership with the National Air and Space Museum, and how the company is educating and inspiring the next generation of air and space visionaries.



3. Apple's New Ad Featuring Composer and Conductor Esa-Pekka Salonen
This year, a TV commercial for the Apple iPad featured Finnish conductor and composer Esa-Pekka Salonen as he creates a new classical music score on-the-go, showing how Apple uses the arts in inventive ways to enhance its brand and attract new and old customers alike.


2. Get in the "Arts Zone" with 'AutoZone: The Opera'
As part of Opera Memphis’ 30 Days of Opera initiative, AutoZone and Opera Memphis produced the highly entertaining AutoZone: The Opera. The five-minute performance (video at the link) features a cast of singers lamenting their car troubles to an AutoZone customer service representative. It was performed at AutoZone’s National Sales Meeting for 3,000 AutoZoners from all across the continent.



1. Forbes Recognizes the BCA 10 as Top Innovators
The September 8 issue of Forbes not only announced the 100 world’s most innovative companies, but also included a full-page ad celebrating the 2014 BCA 10 honorees (p. 115). The ad reads, “The best businesses in America support the arts because they know that the arts are drivers of innovation, helping to build market share, a creative workforce and vibrant communities in which their employees live and work. We recognize their innovation.”


2014 Staff Picks:


Business Leader Henry T. Segerstrom Celebrates Book Launch on Arts Transformation in Southern California
Henry T. Segerstrom, managing partner of C.J. Segerstrom & Sons and a member of Americans for the Arts' Business Committee for the Arts (BCA) Executive Board, has been the key pioneer in transforming Orange County, CA into an arts destination through the Segerstrom Center for the Arts. A new art book, appropriately named Henry T. Segerstom, has been released by Assouline Publishing, recognizing and celebrating his life and contributions to the arts in Southern California.


All Aboard Amtrak's New Writer-in-Residency Program
Amtrak is taking its new writer-in-residency program for a run, with test trips from New York to Chicago and others in the works. The program was inspired by fans on Twitter who suggested that Amtrak should host a residency program for writers. The goal now is for the company to engage with writers several times per month through this free/low-cost initiative, and create an inspirational environment for them to work in.


Atlantic Salt Is LUMEN-ating the Arts
What do you do in the summertime when your business is a seaside dock that unloads salt from vessels and distributes it for winter-time de-icing? Why, turn it into an art gallery, of course! Take a look at Atlantic Salt, Inc., a 2013 BCA 10 honoree, and its annual presentation of the free-to-the-public LUMEN Festival, a one-day, six-hour festival featuring video and performance art.


Hallmark Cards, Inc.: Fostering a Creative Corporate Culture
Hallmark Cards, Inc. a 2014 BCA 10: Best Businesses Partnering with the Arts in America honoree, has been an active leader in the arts since the 1930s. The company looks to the arts as a resource, training mechanism and reward system for its 6,600 employees in the U.S.


Be sure to sign up for our e-newsletter, BCA Noteworthy, to stay informed of the latest and greatest in arts and business partnerships year-round!

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