In January 2016, Jordan Shue of Americans for the Arts led a pARTnership Movement workshop for members of the Arts & Business Council of Miami’s Miami Arts Marketing Project (MAMP). The focus of the session was how arts organizations and businesses can benefit from designing and implementing cohesive partnership strategies that are mutually beneficial.
The interactive workshop encouraged participants to think outside the box about how to present themselves as potential partners to businesses, as well as how to diversify their proposals for partnerships. Participants were encouraged to think beyond traditional sponsorships, and look to unconventional business with which to partner; one group developed a proposal to partner a waste treatment plant. To learn more about the details of the workshop, read a recap of the event on Artburst, a multi-platform media bureau for the arts in Miami from the Arts & Business Council of Miami.
Attendees used the 8 reasons to partner with the arts as a guide during the activities. Among these, the advantages of community involvement and economic development have proven true for Miami local, Jorge Pérez of The Related Group and Pérez Art Museum, whose commitment to partnering with the arts led to his receiving the BCA Leadership Award in 2015. Workshop leaders identified ways that arts organizations can build relationships with business leaders like Pérez, through value proposition outreach.
The pARTnership Movement, largely through resources online, equips arts agencies with the knowledge to identify and articulate mutually beneficial partnerships. From tool-kits to success stories to research, it aims to ensure that all local arts agencies have the tools to build partnerships, and that businesses ready to work with the arts are able to match themselves with local arts groups.
However, if local groups want more hands-on training, a local pARTnership Movement workshop is a fantastic option. Through workshops like this, arts organizations can get ideas on how to communicate the benefits of the arts and the value of a creative workforce to would-be business partners, with the in-person support of an Americans for the Arts staff member. For more information on bringing the pARTnership Movement to your community, email pARTnership@artsusa.org.
Photo Credit: Arts & Business Council of Miami.