News

Arts and business news from around the country.

RSS

The Buffalo Philharmonic Orchestra Shops for Success at Tony Walker & Co.

Posted by Lauren Piekarski
0 Comments

Tony Walker & Co. (TW&Co.) is a Buffalo-based, high-end fashion retail center located in Williamsville, New York. A high percentage of Buffalo Philharmonic Orchestra (BPO) patrons live in this Buffalo suburb and patronize the TW&Co. Center, which inspired both organizations to form an innovative collaborative partnership in the fall of 2013 to benefit both organizations.

 

The relationship began small. Tony Walker & Co. promoted its brand at a BPO concert, formally announcing its new partnership with the Orchestra. Before the concert and during intermission, the company displayed pieces that carried in the store, increasing brand awareness to the thousands of BPO audience in attendance. TW&Co. also featured the Orchestra in its annual catalog, which was disseminated to thousands of Buffalo area households.

 

In early May of 2014, Tony Walker & Co. hosted a BPO “Shop for Success Day.” During this full-day promotional event, any shopper who mentioned the BPO at TW & Co. received a 10 percent discount on his or her purchase. The company then donated 10 percent of the purchase proceeds to the BPO. Each patron who mentioned the BPO received a favor bag filled with items from both organizations.

 

In addition, Tony Walker & Co. generously hosted a “Shop for Success Day” reception to celebrate its growing relationship with the Philharmonic. Guests were treated to hors d’oeuvres, champagne and a  fashion show featuring BPO musicians and staff. Musicians strolled the catwalk donning pieces from designers such as Mara Hoffman, Kate Spade, Lilly Pulitzer, Tory Burch, and others. (Photo credit: BPO musicians walked the runway in TW&Co.'s first annual 'Shop for Success Day', courtesty of the Buffalo Philharmonic Orchestra.)

 

The Mara Hoffman line in particular piqued interest among patrons. Buffalo native Mara is a successful New York City-based fashion designer whose father, Monte Hoffman, has played cello in the Buffalo Philharmonic Orchestra for 50 years. It seemed only fitting that the BPO musicians and staff and TW&Co. celebrated this connection by featuring Mara’s bright-colored, extraordinary tribal-influenced pieces. (Photo credit: BPO musicians don Mara Hoffman originals, courtesy of the Buffalo Philharmonic Orchestra.)

 

“Tony Walker and Co. loves working with the BPO,” commented Brittany Troy, event coordinator at TW&Co. “The ‘Shop for Success Day’ was a great way to advance our relationship. We could not be happier with the partnership we are building. The employees at Tony Walker & Co. are very excited to help the Orchestra welcome the 2014-2015 season”

 

This relationship demonstrated the potential mutual benefits of innovative collaboration with local businesses. Not only did the BPO reach out to an expanded audience in the Williamsville area and raise funds for the organization, but TW&Co. aligned itself with a major cultural asset of Western New York increasing its brand awareness to the BPO’s religious followers. The “Shop for Success Day” is just one reason among many why the #BPOlovesTonyWalker&Co.

 

Lauren Piekarski is a graduate of Canisius College and the M.A. Arts Management program at the University at Buffalo. She currently serves as the special events coordinator for the Buffalo Philharmonic Orchestra.

Related
Comments
blog comments powered by Disqus

More News

Private Sector Takes a Stand
Nov 15, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
2018 BCA 10 Honorees in Forbes Magazine
Nov 02, 2018 0 Comments
This year's BCA 10: Best Businesses Partnering with the Arts in America honorees were in the September 30 issues of Forbes Magazine.   Read more about this year's honorees: Churchill Downs Fifth Third Bank Fosun International...
Go to full post
What's so important about creativity?
Oct 30, 2018 0 Comments
We might work in the arts field, but our day-to-day work looks like any other business. We stare at Excel charts, spend hours on conference calls, write reports, and try to find the bottom of our never-ending email inboxes. Like...
Go to full post
Business Contributions to the Arts Survey 2018
Oct 10, 2018 0 Comments
Business Contributions to the Arts: 2018 Edition is the second edition published by The Conference Board and Americans for the Arts of the annual study. Conducted in the summer of 2018, the survey garnered 132 responses from...
Go to full post
David Rockefeller pARTnership Award: Square + Cheyenne River Youth Project
Oct 01, 2018 0 Comments
Square and Cheyenne River Youth Project will receive the David Rockefeller pARTnership Award at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   "Our hope with the project, “Lakota...
Go to full post
BCA Leadership Award: Chandrika Tandon
Sep 27, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BCA 10 Spotlight: UMB Financial Corporation (Kansas City, MO)
Sep 24, 2018 0 Comments
Americans for the Arts is excited to honor UMB at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “It is an honor to be recognized among this group of distinguished and innovative...
Go to full post
BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post
BCA Spotlight: VF Corporation (Greesnboro, NC)
Sep 06, 2018 0 Comments
Americans for the Arts is excited to honor VF Corporation at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “VF has a proud history of supporting the arts in the communities...
Go to full post
BCA 10 Spotlight: Fosun International Shanghai CN (New York Office)
Sep 03, 2018 0 Comments
Americans for the Arts is excited to honor Fosun at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fosun has been a champion of the arts for many years, both domestically in...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.