News

Arts and business news from around the country.

RSS

The Art of the Startup

Posted by Stacy Lasner
0 Comments
The Art of the Startup

For America’s startups, employee creativity is a crucial ingredient for success. It not only fuels product development; it also helps build relationships. An article on Chicago Inno tells the story of a collaboration between edtech startup Packback and healthcare startup ContextMedia strengthened by a shared love of music.

 

Packback was incubating at ContextMedia to work on growing their e-textbook and digital learning platform when Packback cofounder Mike Shannon discovered that ContextMedia product manager Ernesto Rodriguez made hip hop beats and worked as a DJ. He reached out to see if Rodriguez wanted to lay beats for some of his rap lyrics.

 

When word got out about the partnership, other employee musicians came forward. "What we realized…is that we were surrounded by pent up latent creativity, latent creative talent that was waiting for a catalyst to jump into action," said Shannon. The duo began bringing other employees into the mix.

 

According to the article, “For Shannon, the collaboration also allowed him an outlet to share his entrepreneurial journey.” The song “Snowball,” for example, talks about the launch of Packback and features soundbites made by ContextMedia’s Shradha Agarwal.

 

(Soundcloud from Chicago Inno site)

 

The partnership has been instrumental to Packback’s business. Thanks to the Packback staff accomplished at ConextMedia, they raised $1.5 million and were able to move to a new office, which will feature a mural painted by Packback cofounder Jessica Tenuta and a sound booth for employee performances.

 

"In the startup environment, if it becomes successful, things can go very fast before you even have time to step back and plan," said Rodriguez, who has previously worked at Groupon and Redbox. "That sort of environment and those situations will make or break a person, or in the instance of a creative person, allows them to use the creative side of their mind to come up with solutions."

 

"If a group is literally jamming together and creating something, there is no question that it gets the creative juices flowing," said Northwestern Kellogg professor Michelle Buck, who studies the intersection of arts and business. "If these are people in ongoing intact groups that continue to work together, the level of creativity will be increased...because it generates an energy, confidence, a sense of rhythm, and a sense of familiarity and bonding. There's an energy that will naturally carry over."

 

Interview with Mike Shannon of Packback about the collaboration:

 

(Soundcloud from Chicago Inno site)

 

Read the full article here.

 

Learn more about employee musical collaborations.

 

Do your employees collaborate on art projects? Tell us about it on Twitter using #ArtsandBiz or email us at partnership@artsusa.org.

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post
BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky
Oct 24, 2017 0 Comments
“At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family...
Go to full post
BCA 10 Spotlight: Turner Broadcasting System in Atlanta, Georgia
Oct 20, 2017 0 Comments
“Turner Voices, our company’s signature corporate philanthropy program, marries our deep ties to our Atlanta hometown with our commitment to next-generation storytellers and their power to impact our community in profoundly positive...
Go to full post
It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post
The Best Businesses Partnering with the Arts are Featured in Forbes
Oct 11, 2017 0 Comments
This year's BCA 10 honorees are using the arts to meet business goals in moving ways. We are proud to recognize them with an ad in the 100th Anniversay Issue of Forbes, "100 Greatest Business Minds" (page 169, September 28)...
Go to full post
Hear from the Business Leaders of the 2017 BCA 10: Best Businesses Partnering with the Arts
Oct 02, 2017 0 Comments
Now that you have read about this year’s BCA 10 honorees, let’s take the time to meet the leaders. These business executives, representing a range of industries from hotels to healthcare to retail, are inspiring. Support them...
Go to full post
2012 BCA 10 Winning Tampa Bay Times Spreads Joy of Literature with Times Festival of Reading
Sep 28, 2017 0 Comments
Every fall, the Tampa Bay Times marketing department produces a celebration of the literary arts known as the Times Festival of Reading. This one day event draws thousands of book lovers, as well as famous authors from across...
Go to full post
2011 BCA Winning Law Firm, Baker Botts L.L.P., Says the Arts Are Essential
Sep 26, 2017 0 Comments
A major supporter of the arts since the 19th century, Baker Botts, an international law firm, strives to be a good corporate citizen, helping arts organizations thrive and providing opportunities for its employees and clients...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.