News

Arts and business news from around the country.

RSS

The Art of Innovation Gets Even More Artful

Posted by Emily Peck
0 Comments
The Art of Innovation Gets Even More Artful

A recent post on the Fast Company blog Co.Design explores the 20 Tech Trends that Will Define 2013.

 

Frog design company executive editor, Reena Jana, predicts that artists will have an even larger role in innovation. Reena writes:

 

"In 2013, we’ll see more of the world’s engineers, scientists, and business people look to art--yes, to sculpture, architecture, fiction, film--for creative inspiration.

 

Of course, there’s been a long history of well-rounded innovation dating back decades (IBM hiring sculptor Isamu Noguchi and designers Charles and Ray Eames in the 1950s) and centuries (the Italian Renaissance). More recently, a few wide-ranging examples of a growing trend include the New York Times’ hiring of an artist-in-residence to experiment with compelling data visualization as a competitive advantage; Intel naming musician will.i.am as director of creative innovation, to share his deep awareness of popular culture; and robotics startup Willow Garage collaborating with a Pixar animator to develop more attractive machines.

 

Academically, Rhode Island School of Design President John Maeda--himself a media artist--has spoken before Congress on the importance of adding arts education to science, math, and engineering curricula in the United States to promote inventive thinking. And arts education does have its proof of success in the $1 billion valuation of Airbnb, founded by two RISD graduates.

 

Companies focused on traditionally “left-brain” tech fields, from health care equipment to enterprise software, will be wise to experiment with crossing over into right-brain territory. Doing so could enhance their methods of finding fresh ideas and then, more important, adding emotional appeal and details to potential products. In this way, consulting with artists could complement design beautifully: Imagine a world with not only more usable and relevant, but also more poetic and resonant, objects and experiences."

Comments
blog comments powered by Disqus

More News

BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post
BCA Spotlight: VF Corporation (Greesnboro, NC)
Sep 06, 2018 0 Comments
Americans for the Arts is excited to honor VF Corporation at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “VF has a proud history of supporting the arts in the communities...
Go to full post
BCA 10 Spotlight: Fosun International Shanghai CN (New York Office)
Sep 03, 2018 0 Comments
Americans for the Arts is excited to honor Fosun at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fosun has been a champion of the arts for many years, both domestically in...
Go to full post
BCA 10 Spotlight: Zions Bank (Salt Lake City, UT)
Aug 30, 2018 0 Comments
Americans for the Arts is excited to honor Zions Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “There are many similarities between the arts and business.  Both push...
Go to full post
BCA 10 Spotlight: Tierney (Philadelphia, PA)
Aug 27, 2018 0 Comments
Americans for the Arts is excited to honor Tierney at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Art is at the heart of everything we do and it inspires our creativity...
Go to full post
BCA 10 Spotlight: Churchill Downs (Louisville, KY)
Aug 23, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
On the "Streets of Bakersfield," Buses are Works of Art
Aug 16, 2018 0 Comments
Golden Empire Transit (GET), based in Bakersfield, CA, has been serving city for over forty years. As the mass transit operator in town, they play an integral role in the city’s infrastructure and economy, and have used this...
Go to full post
Oath Foundation and Gucci Tribeca Documentary Fund
Aug 08, 2018 0 Comments
Oath Foundation, funded by Oath, is partnering with Tribeca Film Institute to support documentaries focused on social issues. In collaboration with the Gucci Tribeca Documentary Fund, they provide documentaries in post-production...
Go to full post
PNC Keeping Arts Alive in its Communities
Aug 03, 2018 0 Comments
BCA 10 Honoree PNC continues to use the arts to bring its communities together. Through PNC Arts Alive, the company’s foundation is supporting access to arts experiences through affordable pricing, mobile studios, sensory friendly...
Go to full post
Seattle Boasts Shepard Fairey Mural at 9th and Thomas
Jul 30, 2018 0 Comments
When Scott Redman, CEO of Sellen Construction, was in the process of developing his first building, of the many the company has built, he wanted the arts to play an integral role. In an interview with The Seattle Times, he said...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.