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Business support for the arts was up between 2009 and 2012, with cash plus non-cash giving increasing 18 percent according to newly released BCA National Survey of Business Support for the Arts. The survey shows that business support has climbed back to 2006 levels, which is not surprising given the improvement in the country’s economy from 2009 to 2012. This upward giving trend looks likely to continue as 17 percent of businesses that support the arts expect to increase giving in 2013, while 69 percent expect giving to remain flat.
The BCA National Survey of Business Support for the Arts report examined the giving habits of 600 small, mid-size, and large U.S. companies that gave philanthropically from 2009 to 2012. Of those businesses included in the BCA study, the percentage of giving to any philanthropic cause is up from 52 percent in 2009 to 64 percent in 2012. In addition, the percent the arts received of total philanthropic contributions increased from 15 percent in 2009 to 19 percent in 2012. There was also a significant increase in the median gift size from large businesses from $15,500 in 2009 to $30,000 in 2012.
There is still a strong need to make the case for how partnering with the arts can benefit business. Seventy-three percent of businesses that support the arts consider the arts a moderate to very low priority.