News

Arts and business news from around the country.

RSS

Technical Creativity: How Science and Art are Picking Up STEAM

Posted by Chris Zheng
0 Comments
Technical Creativity: How Science and Art are Picking Up STEAM

In the left versus right brain debate, business is traditionally pushed to the left. But the true answer, much like the compromise needed in a business deal, lies somewhere in between. Corporations and businesses have increasingly listed creative thinking as a primary desired skill alongside more traditionally expected skills like technical literacy and statistical analysis. In the same vein, educators are realizing that the tenants of STEM education (science, technology, engineering, and mathematics) are not mutually exclusive with the world of the arts. Now, the movement’s momentum is shifting from STEM to STEAM, an incorporation of Art and Design into a traditionally scientific focus on learning.

 

Qualcomm Technologies engineer Molly Nicholas detailed this shift in a recent blog post where she reflects on the risk businesses run when they ignore the arts: “like the challenges professional engineers face, inspiring kids to consider careers in STEM requires a multi-faceted approach. A one-size-fits-all mindset misses wide swaths of future coders. It misses freeform, creative, artful thinkers. It almost missed me.”

 

The post goes on to detail the first market to catch on to the transition towards arts-oriented engineering: toy manufacturers. For instance, the LilyPad consists of a system of Arduino-based circuits which can be sewn into backpacks, dresses, pillows, and stuffed animals. Circuit Scribe allows users to actually doodle circuits using conductive ink. These toys bridge the gap between STEM and STEAM, creating open platforms for craft and expression through the means of basic electrical engineering.

 

The necessity of pairing a technical understanding with a creative one cannot be undersold. Different methods of thinking empower engineers, scientists, and coders to define boundaries and eventually break them. As Nicholas explains, “a hardware engineer, for instance, might not be pushed to advance and adapt technologies without creative minds to test the limits. At the end of the day, it doesn't matter how powerful your processor is if no one's using it for anything.”

 

The scientific field is not the only beneficiary in this partnership. Artists who learn the skills of computation improve their ability to recognize patterns, solve open-ended questions, and break large problems down into manageable sets. Through this cognitive development, an artist can explore an expanded field of thought, where “a painter trained in computational thinking may invent a new type of paintbrush that enables unique modes of expression. Or a theatrical costume designer might develop a method to make her creations modular and reusable.”

 

The idea of a symbiotic relationship between the arts and science is not a new idea. However, the integration of the arts and the execution of STEAM is a cause that needs continued support. Through this acceptance, you might be surprised to see just how many engineers have a creative mind, and how many artists have a scientific drive.  

Related
Comments
blog comments powered by Disqus

More News

Award-Winning Examples of Companies Supporting the Arts
Nov 21, 2017 0 Comments
The arts are an economic driver. According to the Arts & Economic Prosperity study, released by Americans for the Arts, the nonprofit arts and culture industry generated $166.3 billion of economic activity during 2015, which...
Go to full post
BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post
BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky
Oct 24, 2017 0 Comments
“At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family...
Go to full post
BCA 10 Spotlight: Turner Broadcasting System in Atlanta, Georgia
Oct 20, 2017 0 Comments
“Turner Voices, our company’s signature corporate philanthropy program, marries our deep ties to our Atlanta hometown with our commitment to next-generation storytellers and their power to impact our community in profoundly positive...
Go to full post
It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post
The Best Businesses Partnering with the Arts are Featured in Forbes
Oct 11, 2017 0 Comments
This year's BCA 10 honorees are using the arts to meet business goals in moving ways. We are proud to recognize them with an ad in the 100th Anniversay Issue of Forbes, "100 Greatest Business Minds" (page 169, September 28)...
Go to full post
Hear from the Business Leaders of the 2017 BCA 10: Best Businesses Partnering with the Arts
Oct 02, 2017 0 Comments
Now that you have read about this year’s BCA 10 honorees, let’s take the time to meet the leaders. These business executives, representing a range of industries from hotels to healthcare to retail, are inspiring. Support them...
Go to full post
2012 BCA 10 Winning Tampa Bay Times Spreads Joy of Literature with Times Festival of Reading
Sep 28, 2017 0 Comments
Every fall, the Tampa Bay Times marketing department produces a celebration of the literary arts known as the Times Festival of Reading. This one day event draws thousands of book lovers, as well as famous authors from across...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.