News

Arts and business news from around the country.

RSS

Tech Realizes Business Potential in Emerging Playwrights

Posted by Mariama Holman
0 Comments
Tech Realizes Business Potential in Emerging Playwrights

America has over 57 million podcast listeners monthly – roughly 21% of the population.

 

As a result, media tech businesses are seeking to understand how they can create ear-catching narrative that resonates with these audiences as they traverse throughout their day, from the long drive or subway ride home to running errands around the house.

 

Content distributors create digital media solutions to this issue across a variety of ways. Fox Networks seeks to pioneer companion podcasts, such as subseries storylines, to build ratings for on-air programming. Apple Car Play and Android Auto will use over 200 models of cars to distribute podcasts to drivers. Amazon’s Alexa and Google Home are creating opportunities for audio stories to be propagated throughout the home as well.

 

What does this mean for the creative economy?

 

When brands vie for break-through content, the creative economy wins.

 

Ad Age states that brands will need to “give creators the freedom to do what they do best – create content that listeners seek out – rather than producing thinly veiled, brand centric messaging that will be left on the shelf.”

 

Audiences will need to be presented with real creative, that is, narratives that inspire, engage and entertain, giving the listener substantive narrative, not just another on-air ad.

 

This poses a challenge for businesses. Where can they find writers with the imagination, talent and willingness to write multi series audio-only frameworks?

 

Enter, emerging playwrights.  

 

Audible, an Amazon owned company, recently released a $5M grant to commission hungry young playwrights to create plays designed for the ears, not the eyes. Audible specializes in creating podcasts for download that sell in monthly subscription packages, hosting a wide variety of content such as the podcast Sci-Fi hit, “We Are Legion” to comedy from recognized movers and shakers like Kevin Hart’s “I Can’t Make This Up.”

 

The company aims to commission about 12 playwrights to create block-buster works. Audible has designed a team of star-studded advisors from the artistic community to vet applicants, such as Tony and Golden Globe award winning actress, Annette Benning and Lynn Nottage, a Pulitzer Prize for Drama awardee and Yale School of Drama Lecturer. 

 

But don’t misinterpret the grant as simply a nod towards altruism – Amazon invested in a highly strategic move for its bottom-line.

 

Like Netflix, Amazon seeks to create its own house of branded originals that drive viewership. Amazon simply understands the power of narrative for ad and subscriber revenues, investing billions of dollars a year in creating and owning the rights to original and exclusive content.  In a media world where “content is king” investing in artist-originated narrative that breaks through the clutter is smart business.

 

In exchange, the creative economy receives the attention and support needed to flourish.

 

As audiences for podcast content increases, the reputation of the playwrights themselves could grow. Rather than having to relocate to Chicago or New York to kick-off a career in playwrighting, artists could work remotely from anywhere in the country – and possibly be tapped for more opportunities down the line. Furthermore, their works are expanded beyond the four walls of the playhouse as the audiences for new works scale via digital.

 

New revenue sources for artists are an exercise in further realizing and capitalizing their value to society.

 

Our conclusion is clear; smart business involves the arts, and smart arts involves business.

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Nominations Now Open!
Dec 10, 2018 0 Comments
Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America.   As today’s business landscape continues to shift, companies need talent that...
Go to full post
A Theatre Company in Good Company
Nov 29, 2018 0 Comments
Kenny Leon's True Colors Theatre Company   The Tony Award-winning director founded the eponymous organization in 2002 with a mission “to celebrate the rich tradition of black storytelling while giving voice to bold new artists...
Go to full post
Private Sector Takes a Stand
Nov 15, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
2018 BCA 10 Honorees in Forbes Magazine
Nov 02, 2018 0 Comments
This year's BCA 10: Best Businesses Partnering with the Arts in America honorees were in the September 30 issues of Forbes Magazine.   Read more about this year's honorees: Churchill Downs Fifth Third Bank Fosun International...
Go to full post
What's so important about creativity?
Oct 30, 2018 0 Comments
We might work in the arts field, but our day-to-day work looks like any other business. We stare at Excel charts, spend hours on conference calls, write reports, and try to find the bottom of our never-ending email inboxes. Like...
Go to full post
Business Contributions to the Arts Survey 2018
Oct 10, 2018 0 Comments
Business Contributions to the Arts: 2018 Edition is the second edition published by The Conference Board and Americans for the Arts of the annual study. Conducted in the summer of 2018, the survey garnered 132 responses from...
Go to full post
David Rockefeller pARTnership Award: Square + Cheyenne River Youth Project
Oct 01, 2018 0 Comments
Square and Cheyenne River Youth Project will receive the David Rockefeller pARTnership Award at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   "Our hope with the project, “Lakota...
Go to full post
BCA Leadership Award: Chandrika Tandon
Sep 27, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
BCA 10 Spotlight: UMB Financial Corporation (Kansas City, MO)
Sep 24, 2018 0 Comments
Americans for the Arts is excited to honor UMB at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “It is an honor to be recognized among this group of distinguished and innovative...
Go to full post
BCA 10 Spotlight: West Bend Mutual Insurance Company (West Bend, WI)
Sep 20, 2018 0 Comments
Americans for the Arts is excited to honor West Bend Mutual Insurance at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “The arts can have a profound impact on people of all...
Go to full post
BCA 10 Spotlight: Fifth Third Bank (Cincinnati, OH)
Sep 17, 2018 0 Comments
Americans for the Arts is excited to honor Fifth Third Bank at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10.   “Fifth Third Bank is committed to building thriving and vibrant...
Go to full post
BCA 10 Spotlight: Phillips 66 (Houston, TX)
Sep 13, 2018 0 Comments
“As a company committed to improving lives, Phillips 66 is proud to support the arts. Our communities are enriched by the arts, precisely because art touches and changes lives in ways that are positive and profound. It’s one...
Go to full post
Quaver Music Supports Arts Education
Sep 11, 2018 0 Comments
September 9-15 is National Arts in Education Week!   Passed by Congress in 2010, House Resolution 275 designates the week beginning with the second Sunday in September as National Arts in Education Week. During this week, the...
Go to full post
BCA 10 Spotlight: The Standard (Portland, OR)
Sep 10, 2018 0 Comments
Americans for the Arts is excited to honor The Standard at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA10.   “Fostering an appreciation for the arts helps build a foundation for...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.