(Image courtesy of Ads of the World.)
Last month, TD Bank paired up with MillionTreesNYC, a borough-wide effort to secure urban forests, by planting and maintaining a million trees throughout the city. A group of ten artists commissioned by the bank and selected by art curator Bridgette Mayer have created original tree-inspired works to be displayed in the windows of New York’s 115 branches.
The campaign is a creative way for TD Bank to reiterate its commitments to environmental sustainability. Targeting environmentalists, artists, and of course, New Yorkers, Art for Trees is a way for TD Bank to engage and enhance the community.
In conjunction with the campaign, TD Bank released a series of videos of each of the artists speaking about their work on the project and environmental awareness. Eileen Neff, whose photographs are included in the campaign, was particularly pleased with TD Bank’s social and environmental stewardship, explained, “I read a lot about [TD Bank], and it was kind of stunning what they’re doing.”
The original artworks will be shown at pop-up galleries around the city. Proceeds from the sale of the original pieces will be distributed to the New York Restoration Project, Friends of the High Line, Brooklyn Botanic Garden and Trees New York.
The Art for Trees campaign notes, “Art finds a cause. Green finds a way. And we’re one step further in coloring the communities we serve.”
For more information on Art for Trees, visit TDForestsNYC.com.