In an op-ed in the Phoenix Business Journal, Michael Seiden writes about the value of the arts to the Phoenix business community. Here is an excerpt.
It has been said that Arizona often attracts businesses because their CEOs come to vacation here and like the golf courses so much, they decide to relocate their businesses here. However, CEOs and their families want an environment rich in culture and the arts. Attracting high-paying jobs means attracting professionals with undergraduate and graduate degrees, many of whom view the arts and cultural environment as a great form of intellectual recreation that supplements their hiking, biking, golfing, hunting and other recreational activities.
The arts help form an individual’s creative thinking, supplementing the disciplines of mathematics, science and engineering. Arts organizations are working with businesses to train executives and employees in how to perform more effectively. Theaters are developing courses covering such topics as how to use acting techniques to develop better relationships with customers, and how to view yourself as others view you in the workplace.
Communities that provide support for their arts and cultural organizations tend to have the most vibrant business and technology sectors, with well-educated populations and high-paying jobs. Arizona needs to do more to support this key segment of our community.
Read the entire op-ed in the Phoenix Business Journal.