News

Arts and business news from around the country.

RSS

Superstore Hits Art Enthusiasts’ Biggest Target: Their Wallets

Posted by Elhadji Mare
0 Comments

It is easy to spot one of Target’s many commercials when they appear on television. They are always filled with various shapes, vivacious colors, and catchy music that is sometimes matched with a short choreographed dance. There is no question that Target understands the importance of the arts to their business and overall expansion as a global superstore. On Target’s website, they categorize working with art organizations as their corporate responsibility, highlighting these collaborations as a necessity for their company. To underscore their commitment, Target sponsors multiple “museum nights” where free admission is offered to the public at some of New York City’s popular museums. They have partnered with the Children's Museum of Manhattan, Brooklyn Museum, and Studio Museum in Harlem to provide complimentary access to these world-renowned exhibition spaces.

 

Target collaborates with the Children’s Museum to bring Free First Fridays, providing free admission on the first Friday of every month. This program brings art and interactive activities to children, for some, their first encounter with the arts.

 

Target’s Free First Saturdays is a collaboration with the Brooklyn Museum where on the first Saturday of every month (except September), Target sponsors free admission for the public from 5 to 11 p.m. Each First Saturday is replete with art of different mediums. Events range from video presentations and curator tours of the exhibits, to live music and hands on activities to get patrons more involved with the featured exhibitions.

 

The Studio Museum in Harlem is unlike the other museums that only have free admission on the first day of every month. It is host to Target’s Free Sundays, and is free each week. At the museum, there are gallery pieces from the likes of Alma Thomas and Richard Hunt, and hands-on activities for kids and adults to create mosaics using glue, paint markers, and cardboard.    

 

Make sure to check out the Children’s Museum on the first Friday, the Brooklyn Museum on the first Saturday of the month, and the Studio Museum in Harlem every Sunday to take advantage of these great opportunities to explore world-class institutions. Usually in New York City, nothing comes free, but with Target’s support of art museums, they are actually inviting the public to close their wallets and open their hearts and minds to the arts.

 

Photo: Target

Related
Comments
blog comments powered by Disqus

More News

Announcing our 2019 Arts and Business Partnership Awards Honorees!
May 03, 2019 0 Comments
The BCA 10 awards program launched 15 years ago and since that time more than 150 companies have been recognized for their support of the arts through the program. In 2019, the program’s 15th anniversary year, Americans for the...
Go to full post
More Workforce Millennials Means More Diversity (and Art!)
Apr 15, 2019 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
LG + Instagram Star Partner for “Experience Happiness Dance”
Apr 10, 2019 0 Comments
Dancing makes people happy. Its energy and endorphins have a way of embracing positivity. Or, if you’re Instagrammer Donté Colley, then dancing can quite literally support, highlight, or shimmy happiness, love, and gratitude...
Go to full post
Pabst Blue Ribbon Teams Up with Cey Adams
Apr 03, 2019 0 Comments
We love it when businesses create new holidays – particularly when these national days are in celebration of the arts! On May 7, Pabst Blue Ribbon and NYC artist Cey Adams will launch National Mural Day.   Adams, Founding Creative...
Go to full post
Diane Von Furstenberg Partners with Artist Ashley Longshore
Mar 15, 2019 0 Comments
With creativity being essential to fashion, it’s never any wonder that fashion and art worlds collide.   In celebration of Women’s History Month, Diane von Furstenberg partnered with artist Ashley Longshore to create an art...
Go to full post
Frieze Partners with Tishman Speyer at Rockefeller Center
Feb 15, 2019 0 Comments
Frieze Los Angeles may have opened today in Los Angeles. But this new announcement shows that things are starting to heat up in NYC ahead of Frieze New York.   Rockefeller Center Tishman Speyer and Frieze New York announced...
Go to full post
Annoucing our 2019 Judges!
Feb 06, 2019 0 Comments
We are excited to share this year's esteemed judges for the BCA 10 Awards: Best Businesses Partnering with the Arts in America. We are honored to have their expertise!     Toni Freeman The Arts and Science Council (ASC)...
Go to full post
How the Arts can Solve Top Concerns of CEOs
Feb 01, 2019 0 Comments
CNBC reported on The Conference Board’s latest study, C-Suite Challenge 2019™, which lists the top three internal concerns for CEOs as the following:   1.       Attracting and retaining top talent 2.       Creating new business...
Go to full post
Square Partners with Exit12 Dance Company
Jan 23, 2019 0 Comments
2018 David Rockefeller pARTnership Award winner Square released the next film in its remarkable series For Every Dream: Exit12: Moved by War.   The latest installment follows veteran and dancer Roman Baca and his company Exit12...
Go to full post
Checking in with Creativity
Jan 15, 2019 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Vans Custom Culture Announces 2019 Shoe Customization Contest
Jan 02, 2019 0 Comments
Today, Vans Custom Culture announced the opening of the 2019 Vans Custom Culture Shoe Customization Contest. From January 2-January 31, art teachers and administrators register their high schools on the Vans Custom Culture website...
Go to full post
BCA 10 Nominations Now Open!
Dec 10, 2018 0 Comments
Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America.   As today’s business landscape continues to shift, companies need talent that...
Go to full post
A Theatre Company in Good Company
Nov 29, 2018 0 Comments
Kenny Leon's True Colors Theatre Company   The Tony Award-winning director founded the eponymous organization in 2002 with a mission “to celebrate the rich tradition of black storytelling while giving voice to bold new artists...
Go to full post
Private Sector Takes a Stand
Nov 15, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.