News

Arts and business news from around the country.

RSS

Research and Theatre: A Life’s Devotion

Posted by Jessica Gaines
0 Comments
Research and Theatre: A Life’s Devotion

When Merrill Shugoll was selling candy at the Kennedy Center in her youth, would she have thought that she would become a research leader for arts organizations? As President of Shugoll Research in Bethesda, MD, Merrill and her team provide market research services to corporate and nonprofit clients including theatre companies, all over the country. In this interview from Broadwayworld.com, hear from the company’s CEO Mark Shugoll and President Merrill Shugoll – a husband and wife duo with a mutual love for research, theatre, and arts.

 

In the interview, Mark and Merrill talk about the importance of business and community leaders joining Boards of arts and theatre organizations.  They also share how their business came to adopt the arts as its corporate and philanthropic cause, and came to identify the arts sector as having the same [research] needs as the private sector.

 

Merrill also shares how theatre can open up one’s mind to other groups of people and that just one show, South Pacific, helped expose her to prejudice.

 

 

 

Not only is Shugoll Research a recipient of BCA 10 award but Mark Shugoll is also a lively and proud member of Americans for the Arts BCA Executive Board.

 

In January 2017, Shugoll Research was named by Chief Executive magazine a winner of its First Annual (2017) Corporate Citizenship Award for Culture and Arts. Shugoll Research was honored for its commitment to supporting arts organizations and helping to build future audiences for the arts among young people with its 20-year old initiative ArtSpeak!, which brings theater artists into public schools. These artists excite and educate young people about the arts by performing, participating in talk-backs, and talking about their careers. Coverage of the awards will appear in the March/April issue of Chief Executive magazine.

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post
BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky
Oct 24, 2017 0 Comments
“At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family...
Go to full post
BCA 10 Spotlight: Turner Broadcasting System in Atlanta, Georgia
Oct 20, 2017 0 Comments
“Turner Voices, our company’s signature corporate philanthropy program, marries our deep ties to our Atlanta hometown with our commitment to next-generation storytellers and their power to impact our community in profoundly positive...
Go to full post
It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post
The Best Businesses Partnering with the Arts are Featured in Forbes
Oct 11, 2017 0 Comments
This year's BCA 10 honorees are using the arts to meet business goals in moving ways. We are proud to recognize them with an ad in the 100th Anniversay Issue of Forbes, "100 Greatest Business Minds" (page 169, September 28)...
Go to full post
Hear from the Business Leaders of the 2017 BCA 10: Best Businesses Partnering with the Arts
Oct 02, 2017 0 Comments
Now that you have read about this year’s BCA 10 honorees, let’s take the time to meet the leaders. These business executives, representing a range of industries from hotels to healthcare to retail, are inspiring. Support them...
Go to full post
2012 BCA 10 Winning Tampa Bay Times Spreads Joy of Literature with Times Festival of Reading
Sep 28, 2017 0 Comments
Every fall, the Tampa Bay Times marketing department produces a celebration of the literary arts known as the Times Festival of Reading. This one day event draws thousands of book lovers, as well as famous authors from across...
Go to full post
2011 BCA Winning Law Firm, Baker Botts L.L.P., Says the Arts Are Essential
Sep 26, 2017 0 Comments
A major supporter of the arts since the 19th century, Baker Botts, an international law firm, strives to be a good corporate citizen, helping arts organizations thrive and providing opportunities for its employees and clients...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.