When Merrill Shugoll was selling candy at the Kennedy Center in her youth, would she have thought that she would become a research leader for arts organizations? As President of Shugoll Research in Bethesda, MD, Merrill and her team provide market research services to corporate and nonprofit clients including theatre companies, all over the country. In this interview from Broadwayworld.com, hear from the company’s CEO Mark Shugoll and President Merrill Shugoll – a husband and wife duo with a mutual love for research, theatre, and arts.
In the interview, Mark and Merrill talk about the importance of business and community leaders joining Boards of arts and theatre organizations. They also share how their business came to adopt the arts as its corporate and philanthropic cause, and came to identify the arts sector as having the same [research] needs as the private sector.
Merrill also shares how theatre can open up one’s mind to other groups of people and that just one show, South Pacific, helped expose her to prejudice.
In January 2017, Shugoll Research was named by Chief Executive magazine a winner of its First Annual (2017) Corporate Citizenship Award for Culture and Arts. Shugoll Research was honored for its commitment to supporting arts organizations and helping to build future audiences for the arts among young people with its 20-year old initiative ArtSpeak!, which brings theater artists into public schools. These artists excite and educate young people about the arts by performing, participating in talk-backs, and talking about their careers. Coverage of the awards will appear in the March/April issue of Chief Executive magazine.