PurePoint Financial is a hybrid digital bank that launched in February 2017. Although it has only been around for a year and a half, it is already into its second art exhibit at its flagship Park Avenue location. With the aim of celebrating the community, PurePoint Financial has supported local artists who feature the New York City landscape and culture.
This week, it opened its new gallery, “Dance as Art: The New York Photography Project,” by Kevin Richardson. His work showcases dancers around the city, celebrating both their talent and the NYC environment.
In 2017, PurePoint Financial displayed the photography of Rachel Neville, also a dance photographer. When she auctioned off some of her work, a portion of the proceeds went to Project LIFT, which is a program of New York Theater Ballet that provides access to children. PurePoint is making a matching contribution to the New York Philharmonics Very Young Composers program.
With the launch of the first exhibit, Maha Madain, Head of Marketing at PurePoint Financial said, “The art scene is part of New York. What better way to showcase our commitment to the community than being part of the community?”
Likewise, their office in Houston features work by Lynn Lane, the official photographer for the Houston Grand Opera and Alley Theatre.