This summer, Pringles is partnering with the arts to inspire creativity and convey the message that the snack food is as essential to summer as new music and live concerts. As part of its Summer Jam campaign, Pringles is challenging the world’s leading percussionists to use the company’s iconic cans as percussion instruments. Thousands of auditions were held, and the winning performances are featured on the campaign website.
According to the campaign’s official press release, “whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it's an instrument and a ticket to this summer's hottest music.” Throughout the summer Pringles will feature codes under its lids that provide consumers with a chance to win two VIP tickets to a Live Nation concert, including airfare and hotel accommodations. Thousands of other winners will receive free music downloads.
"Summer is the time of year when people are looking to let loose with friends, and we're helping to fuel those moments by bringing together two summertime staples – music and Pringles," said Mark Miller, director of marketing, salty snacks. "Whether it's an impromptu dance party on the beach or rocking out backstage at a Train concert, Pringles is the ticket to all summer music experiences."
Head to Pringles.com/music to check out more Pringles Percussion Prodigy videos.