It may seem like pretzels, art, and the fight against childhood cancer may not be closely related, but thanks to Auntie Anne's, all three will come together for a national holiday. While April 26 marks one the most exciting days of the year for pretzel-lovers around the country, this business is using National Pretzel Day to promote artists and help children and families.
In honor of the holiday, Auntie Anne’s—one of the largest soft pretzel chains—is teaming up with artists to create custom designs for apparel and accessories and donating proceeds from the items to their charitable partner Alex’s Lemonade Stand.
The special line of products, “For the Love of Pretzels,” is available for purchase on Threadless, an e-store platform for creatives. Shirts, waterbotles, mugs, and even shoes were created by Huebucket, Rick Crane, Daniel Allen Stevens, Luis Romero, and Shawnimals. A hand-painted “Auntie Pack” (fanny pack) by Mike Perry Studio is also up for grabs on social media.
Profits from the collection are going to ALSF, whose “misssion is to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer.”