News

Arts and business news from around the country.

RSS

Planning a Meeting? Don’t forget the Art!

Posted by Stacy Lasner
0 Comments
Planning a Meeting? Don’t forget the Art!

Expectations are changing in the world of corporate meetings. Nearly two-thirds of the meeting planners polled in Successful Meetings’ 2016 Trends Survey said the ‘need to create a compelling meeting experience for attendees’ is now key to creating effective meetings in 2016.

 

According to Mark Cooper, CEO of the International Association of Conference Centers, “a compelling media experience” might mean a teambuilding exercise or other experiential learning experience, or an opportunity to volunteer in the host community. In light of this trend, many hotels and conference centers throughout the United States are curating art experiences for meeting attendees—often in partnership with local artists or museums—that provide exposure to the city’s unique culture.

 

For example, according to an article on SuccessfulMeetings.com, the Westin Cleveland Downtown’s art collection now features pieces curated by local artists that evokes the Cuyahoga River and incorporates tree branches reclaimed from the construction of the Cleveland Innerbelt Bridge. “Our art collection enhances our guests’ overall experience by showcasing exceptional pieces that provide an intimate look and immediate understanding of the community they’re visiting,” says Karen Troyer, director of sales and marketing for Westin Cleveland.

 

Here are five other great examples:

 

  • Event planners Shackman and Associates New York organizes events for meeting attendees that challenge them to tap into their own creativity at local art studios.
  • The Hilton Anatole in Dallas offers a curated “art dine-around,” which pairs the hotel’s art pieces with food and beverage items from their country of origin, as well as an art scavenger hunt.
  • The Conrad Indianapolis offers guided tours of its art collection and often invites the artist to present his or her work to the group. At a recent Young Presidents’ Organization meeting, the hotel’s culinary team created a menu inspired by the art in the group’s meeting spaces.
  • Cleveland’s The Metropolitan at The 9 features an art studio and rotating gallery as part of its new Artist in Residency program.
  • Destination marketing company Alaska Destination Specialists Inc. recruits native Alaskan artists to offer working craft tables or booths to showcase sewing, beading, and carving skills.

 

“Absolutely, return on investment is critical,” says Carlson Wagonlit Travel Meetings & Events VP Cindy Fisher, “but so is ensuring that it’s an impactful event experience for those attendees.”

 

Have you incorporated the arts into your corporate meetings or attended a meeting that featured an art experience? We want to hear from you! Tell us about it on Twitter using #ArtsandBiz or email us at partnership@artsusa.org.

 

Photo credit: The Westin Hotel in Cleveland by LAND studio. Photo by Ricky Rhodes.

Related
Comments
blog comments powered by Disqus

More News

A Good Laugh for a Good Cause
May 24, 2018 0 Comments
Thursday, May 24 marks Red Nose Day, the annual fundraising campaign for children in need. After launching in the UK in 1988, the initiative made its way to the States, where it has raised over $100 million. Hosted by M&M’S...
Go to full post
The Arts are Integral to Business Success - Kohler Co.
May 22, 2018 0 Comments
The following are excerpts from remarks by Kohler Company Senior Vice President Laura Kohler at NASAA's Creative Industries Briefing:   Thank you for inviting Kohler Company to contribute to today’s discussion telling a story...
Go to full post
Ovation taking a Stand for the Arts
May 17, 2018 0 Comments
Ovation, America’s only arts network, is partnering with Comcast as part of their Stand for the Arts campaign. Through this collaboration, they will recognize arts and cultural organizations in Comcast markets.   Ovation EVP...
Go to full post
Toyota Partners with VH1 Save the Music Foundation
May 15, 2018 0 Comments
Toyota and VH1 Save The Music Foundation are partnering to support music education in public schools. Over the past 3 years, they have helped empower students in Chicago, New Orleans, and Las Vegas through the discovery and learning...
Go to full post
KeyBank Donates $10 million to Rock & Roll Hall
May 10, 2018 0 Comments
At the 33rd Annual Rock & Roll Hall of Fame Induction Ceremonies, CEO Greg Harris had something to announce that was just as exciting as the rock icons they were honoring. He shared that KeyBank Foundation had commit $10 million...
Go to full post
Arts Deliver Prime Cities for Amazon Headquarters
May 08, 2018 0 Comments
The arts can play a remarkable role in the vibrancy of a community and in the strength of the economy. It’s no surprise, then, that Amazon thinks the same thing.   In their search for a new headquarters that spanned 238 cities...
Go to full post
eMoney using Art to Connect to New Community
May 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Skechers Partners with Manhattan Beach Beach Planning Committee
May 01, 2018 0 Comments
On April 11, Skechers unveiled new murals on the side of it’s flagship store in Manhattan Beach. It is exciting to see the sneaker company engage with public art through thie project. The murals were designed by Rachel Rodi...
Go to full post
Pretzels, Art, and the Fight Against Childhood Cancer
Apr 26, 2018 0 Comments
It may seem like pretzels, art, and the fight against childhood cancer may not be closely related, but thanks to Auntie Anne's, all three will come together for a national holiday. While April 26 marks one the most exciting days...
Go to full post
Past BCA Leadership Winner Opens Museum
Apr 24, 2018 0 Comments
When the BCA honored Tom James in 2009 with the Leadership Award, he already had quite an impressive resume of sustained arts support between the Salvador Dali Museum, the American Stage Theatre Company, and the Tom and Mary...
Go to full post
Shadowplay in the Streets of Austin
Apr 19, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
AT&T partners with Tribeca Film Festival
Apr 17, 2018 0 Comments
With the Tribeca Film Festival only one day away, many are looking forward to the screening of The Nigerian Prince. The director, Faraday Okoro, was the 2017 winner of AT&T Presents: Untold Stories, which came with a $1 million...
Go to full post
Announcing the 2018 BCA 10 Honorees
Apr 11, 2018 0 Comments
The Business Committee for the Arts (BCA) of Americans for the Arts is proud to present the BCA 10 awards on Tuesday, October 2, 2018 at a black-tie gala at the Central Park Boathouse in New York City.   The awards honor 10...
Go to full post
Jacksonville's Public Art Week
Apr 05, 2018 0 Comments
From April 1-7, Public Art Week will be “Building a Better Community” in Jacksonville, Florida. Hosted by the Cultural Council of Greater Jacksonville, this event is “an annual, week-long initiative that celebrates Jacksonville’s...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.