After several years of trying, I was happy to finally snag a meeting with the Montgomery County (Maryland) Chamber of Commerce to make a presentation called Innovative Ways to Attract/Retain Top Talent: Innovative Arts & Humanities Community Strategies. How did I do it? Sheer perseverance!!
Why did it take me nearly two years to convince the president and CEO of the chamber of commerce that arts-centric businesses play an important role in building and sustaining economic vibrancy?
Because like many corporate professionals, she was skeptical that we could demonstrate that partnering with our sector can build market share; heighten awareness of member company products and services; attract employees; increase job satisfaction; and, enhance relationships with existing and new customers.
Like so many of her peers, she was unaware of that arts-centric businesses spend money locally, attract talented young professionals, generate government revenue at a high rate of return, and serve as a cornerstone of tourism and economic development
So I kept at it. And finally, she shared that her members’ most pressing concern was employee retention. She asked whether the arts and humanities community could offer strategies that would help corporate employers attract and retain top talent.
When I emphatically assured her that we could, she eagerly invited me to make a presentation to a joint meeting of the Economic Development and Small Business Committees. I was thrilled! So, of course I asked former Montgomery County Arts and Humanities Council Board Member Mara Walker (also the chief operating officer of Americans for the Arts) to join me and bring her pARTnership Movement slides. I knew our dynamic duo would hit a home run!
Mara prepared a stellar presentation draft and we edited it together. She also prepared a captivating narrative that demonstrated how harnessing the creative community has helped specific multinational companies gain a competitive advantage and advance their business strategies. From the first slide, our audience was hooked!
Our presentation went smoothly, so much so that one of the members immediately invited us to make another presentation for their company within the month. And we will!
We must continue to give practical examples of how the business community can consider the arts and humanities as a resource for creative problem-solving and that our sector can help to build market share.
As we further develop our relationships within the business community, we can help them heighten awareness of their company’s products and services, attract new employees, and provide them ways to increase job satisfaction and enhance relationships with existing and new customers.
It’s not often that we can see and feel a win-win, but in this case it worked!
*This post was originally posted on ARTSblog. Photo: Suzan Jenkins, CEO of the Arts & Humanities Council of Montgomery County (right) and Mara Walker, COO Americans for the Arts address the Economic Development and Small Business Committees.