The average museum-goer likely doesn’t spend much time wondering about the production of each exhibit or, by extension, the meticulous work of the curating team to create the experience. Yet, the staging of an exhibition—specifically the technologies utilized for each display—remains at the forefront of Panasonic, worldwide leader in the development of diverse electronics technologies. To showcase their cutting edge visual systems, Panasonic curated a virtual museum consisting of four “rooms,” each with brief video overviews, and interactive links to more information on each product creating the display, including case studies of past successes.
‘Experiential projection’ showcases large scale, high brightness, high resolution panorama projections using edge blending, laser projection, and ultra-short throw lenses. ‘Informative displays’ aims at optimizing the visitor experience through digital signage, light ID transmission, large scale screens for a video wall, and interactive maps and displays. Through the ‘4k experience,’ 4k broadcast, display, and projectors are used to zoom in and/or provide a rotated view of any given exhibit or piece to recreate the details with incredibly high resolution. Lastly, the ‘control room’ provides a glimpse of how security cameras can both protect and help in summarizing audience demographics.
Through these advanced visual systems, Panasonic hopes to alleviate the increasing financial pressures on the museum and heritage sector to bring culture to life. “Technology can assist… to create immersive and engaging environments to widen access to collections that had previously been never been seen or to provide new commercial opportunities for additional revenue streams,” states European Marketing Director Stephen Yeoin the virtual museum’s introductory segment. With the desires of the visitors, curators, and funders in mind, Panasonic’s forward-thinking has led to the fruition of engaging, immersive, and cost-effective exhibitions—allowing heritage sites increased opportunity as well as expanding their own market and putting their own name in the spotlight.