News

Arts and business news from around the country.

RSS

Packaging Your Impact: How Con Edison Engages Its Employees through the ABC/NY Diversity in Arts Leadership Program

Posted by Emma Osore
0 Comments
Packaging Your Impact: How Con Edison Engages Its Employees through the ABC/NY Diversity in Arts Leadership Program

At first glance, the Arts and Business Council of New York’s (ABC/NY) Diversity in Arts Leadership (DIAL) internship program looks like your typical summer arts internship: undergraduates descend on the city and ABC/NY helps them get their foot in the door of one of NYCs coveted arts and culture sector organizations.

 

However, you might not guess that DIAL doubles as an arts-based platform to engage employees in the corporate sector. Huh? How?

 

The Diversity in Arts Leadership Program (DIAL) (formerly the Multicultural Arts Management) internship program was created by the Arts & Business Council of New York in 1988 to promote diversity in the arts management field.

 

Con Edison, energy provider to NYC and Westchester County, is a 16-year partner of ABC/NY and funder of over $2.54 million annually in arts and culture funding. They also recognize the value of fostering a corporate culture of community involvement and helping employees develop new skills through nonprofit partnerships. Not only do they financially subsidize Diversity in Arts Leadership intern stipends for the summer and provide in-kind event space, but also - here’s the added bonus - their employees have volunteered their personal time to fill two-thirds of DIALs business mentor roles.

 

Elizabeth Matias, Con Edison Project Specialist and DIAL mentor, reports that she can clearly see Con Edison’s commitment to the neighborhoods and communities they serve come full circle - “Con Edison has built an incredible platform to engage its employees and I take pride in the interdisciplinary partnership and the opportunity to bridge my skills in arts and business. As a former dancer, the Diversity in Arts Leadership program embodies my belief of how arts and business can go hand-in-hand”. She credits her mentorship role as a main contributor to her satisfaction as an employee of Con Edison and cited that a corporate volunteer program like Con Edison’s would be a top consideration for her if she ever moved to another company. 

 

Not only does Con Edison’s business mentor commitment strengthen the capacity of a young leader but it also strengthens their own business goals and engages their employees in a meaningful way. In the current workforce climate where the research tells us that that low employee engagement is a business crisis, that baby boomer leaders are looking for opportunities to pass along leadership, and that corporate philanthropy is one of the best ways to retain employees, Con Edison has been in the lead on addressing these workforce issues of our day.

 

The Diversity in Arts Leadership program is an incredible example of a fully integrated partnership between an arts organization and a corporation that not only invests in the arts community and develops leadership in arts and business interns of color but, in its own employees - which ultimately affect its bottom line.

 

Companies wanting to create similar ecosystems that have long lasting benefits should consider the following tips from experts on how to select and promote initiatives like this one that fit a company’s culture, community, and budget:

 

Stay local. Focusing on worthy programs in the cities where a company operates will attract more attention from local talent and create authentic opportunities to talk about the company’s work in the community.- Steven Lindner, executive partner with The Workplace Group, a recruitment process outsourcing company based in Florham Park, New Jersey.

 

Don’t just write a check. Provide employees opportunities to volunteer their time and participate in the giving. “Employees value the opportunity to get involved, and they love to share those experiences on social media,” It is an organic way to get your CSR story out there and have a strong community presence. - Anna Turner, vice president of product management for PeopleMatter, a workforce management software provider in Charleston, South Carolina.

 

Let employees choose. When employees are involved in selecting CSR programs, they will be more engaged in the experience. “They become ambassadors for the program and your brand.” - Ryan McCarty, director of community and employee engagement at TCC, a Verizon Premium Wireless Retailer.

 

Don’t attach marketing to CSR. “People don’t like to be sold to, but if you just talk about what you believe in, like-minded people will gravitate your way.” - Steven Lindner, The Workplace Group

 

Check Out ABC/NYs Matching Portal to learn more about how your company can engage employees through the arts in NYC – surprising things come in unassuming packages.

Related
Comments
blog comments powered by Disqus

More News

Ovation taking a Stand for the Arts
May 17, 2018 0 Comments
Ovation, America’s only arts network, is partnering with Comcast as part of their Stand for the Arts campaign. Through this collaboration, they will recognize arts and cultural organizations in Comcast markets.   Ovation EVP...
Go to full post
Toyota Partners with VH1 Save the Music Foundation
May 15, 2018 0 Comments
Toyota and VH1 Save The Music Foundation are partnering to support music education in public schools. Over the past 3 years, they have helped empower students in Chicago, New Orleans, and Las Vegas through the discovery and learning...
Go to full post
KeyBank Donates $10 million to Rock & Roll Hall
May 10, 2018 0 Comments
At the 33rd Annual Rock & Roll Hall of Fame Induction Ceremonies, CEO Greg Harris had something to announce that was just as exciting as the rock icons they were honoring. He shared that KeyBank Foundation had commit $10 million...
Go to full post
Arts Deliver Prime Cities for Amazon Headquarters
May 08, 2018 0 Comments
The arts can play a remarkable role in the vibrancy of a community and in the strength of the economy. It’s no surprise, then, that Amazon thinks the same thing.   In their search for a new headquarters that spanned 238 cities...
Go to full post
eMoney using Art to Connect to New Community
May 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Skechers Partners with Manhattan Beach Beach Planning Committee
May 01, 2018 0 Comments
On April 11, Skechers unveiled new murals on the side of it’s flagship store in Manhattan Beach. It is exciting to see the sneaker company engage with public art through thie project. The murals were designed by Rachel Rodi...
Go to full post
Pretzels, Art, and the Fight Against Childhood Cancer
Apr 26, 2018 0 Comments
It may seem like pretzels, art, and the fight against childhood cancer may not be closely related, but thanks to Auntie Anne's, all three will come together for a national holiday. While April 26 marks one the most exciting days...
Go to full post
Past BCA Leadership Winner Opens Museum
Apr 24, 2018 0 Comments
When the BCA honored Tom James in 2009 with the Leadership Award, he already had quite an impressive resume of sustained arts support between the Salvador Dali Museum, the American Stage Theatre Company, and the Tom and Mary...
Go to full post
Shadowplay in the Streets of Austin
Apr 19, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
AT&T partners with Tribeca Film Festival
Apr 17, 2018 0 Comments
With the Tribeca Film Festival only one day away, many are looking forward to the screening of The Nigerian Prince. The director, Faraday Okoro, was the 2017 winner of AT&T Presents: Untold Stories, which came with a $1 million...
Go to full post
Announcing the 2018 BCA 10 Honorees
Apr 11, 2018 0 Comments
The Business Committee for the Arts (BCA) of Americans for the Arts is proud to present the BCA 10 awards on Tuesday, October 2, 2018 at a black-tie gala at the Central Park Boathouse in New York City.   The awards honor 10...
Go to full post
Jacksonville's Public Art Week
Apr 05, 2018 0 Comments
From April 1-7, Public Art Week will be “Building a Better Community” in Jacksonville, Florida. Hosted by the Cultural Council of Greater Jacksonville, this event is “an annual, week-long initiative that celebrates Jacksonville’s...
Go to full post
Hip Hop Architecture
Mar 29, 2018 0 Comments
Founded by architect Michael Ford The Hip Hop Architecture Camp is a program “designed to introduce under represented youth to architecture, urban planning, creative place making and economic development through the lens of hip...
Go to full post
Bringing Music to Our Schools
Mar 27, 2018 0 Comments
March is Music in Our Schools Month and recently, two businesses have partnered with music education organizations to bring music into public schools across the country. To make things more exciting, both announcements to some...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.