News

Arts and business news from around the country.

RSS

Packaging Your Impact: How Con Edison Engages Its Employees through the ABC/NY Diversity in Arts Leadership Program

Posted by Emma Osore
0 Comments
Packaging Your Impact: How Con Edison Engages Its Employees through the ABC/NY Diversity in Arts Leadership Program

At first glance, the Arts and Business Council of New York’s (ABC/NY) Diversity in Arts Leadership (DIAL) internship program looks like your typical summer arts internship: undergraduates descend on the city and ABC/NY helps them get their foot in the door of one of NYCs coveted arts and culture sector organizations.

 

However, you might not guess that DIAL doubles as an arts-based platform to engage employees in the corporate sector. Huh? How?

 

The Diversity in Arts Leadership Program (DIAL) (formerly the Multicultural Arts Management) internship program was created by the Arts & Business Council of New York in 1988 to promote diversity in the arts management field.

 

Con Edison, energy provider to NYC and Westchester County, is a 16-year partner of ABC/NY and funder of over $2.54 million annually in arts and culture funding. They also recognize the value of fostering a corporate culture of community involvement and helping employees develop new skills through nonprofit partnerships. Not only do they financially subsidize Diversity in Arts Leadership intern stipends for the summer and provide in-kind event space, but also - here’s the added bonus - their employees have volunteered their personal time to fill two-thirds of DIALs business mentor roles.

 

Elizabeth Matias, Con Edison Project Specialist and DIAL mentor, reports that she can clearly see Con Edison’s commitment to the neighborhoods and communities they serve come full circle - “Con Edison has built an incredible platform to engage its employees and I take pride in the interdisciplinary partnership and the opportunity to bridge my skills in arts and business. As a former dancer, the Diversity in Arts Leadership program embodies my belief of how arts and business can go hand-in-hand”. She credits her mentorship role as a main contributor to her satisfaction as an employee of Con Edison and cited that a corporate volunteer program like Con Edison’s would be a top consideration for her if she ever moved to another company. 

 

Not only does Con Edison’s business mentor commitment strengthen the capacity of a young leader but it also strengthens their own business goals and engages their employees in a meaningful way. In the current workforce climate where the research tells us that that low employee engagement is a business crisis, that baby boomer leaders are looking for opportunities to pass along leadership, and that corporate philanthropy is one of the best ways to retain employees, Con Edison has been in the lead on addressing these workforce issues of our day.

 

The Diversity in Arts Leadership program is an incredible example of a fully integrated partnership between an arts organization and a corporation that not only invests in the arts community and develops leadership in arts and business interns of color but, in its own employees - which ultimately affect its bottom line.

 

Companies wanting to create similar ecosystems that have long lasting benefits should consider the following tips from experts on how to select and promote initiatives like this one that fit a company’s culture, community, and budget:

 

Stay local. Focusing on worthy programs in the cities where a company operates will attract more attention from local talent and create authentic opportunities to talk about the company’s work in the community.- Steven Lindner, executive partner with The Workplace Group, a recruitment process outsourcing company based in Florham Park, New Jersey.

 

Don’t just write a check. Provide employees opportunities to volunteer their time and participate in the giving. “Employees value the opportunity to get involved, and they love to share those experiences on social media,” It is an organic way to get your CSR story out there and have a strong community presence. - Anna Turner, vice president of product management for PeopleMatter, a workforce management software provider in Charleston, South Carolina.

 

Let employees choose. When employees are involved in selecting CSR programs, they will be more engaged in the experience. “They become ambassadors for the program and your brand.” - Ryan McCarty, director of community and employee engagement at TCC, a Verizon Premium Wireless Retailer.

 

Don’t attach marketing to CSR. “People don’t like to be sold to, but if you just talk about what you believe in, like-minded people will gravitate your way.” - Steven Lindner, The Workplace Group

 

Check Out ABC/NYs Matching Portal to learn more about how your company can engage employees through the arts in NYC – surprising things come in unassuming packages.

Related
Comments
blog comments powered by Disqus

More News

BCA 10 Spotlight: AC Entertainment in Knoxville, Tennessee
Nov 14, 2017 0 Comments
Known as one of the foremost concert promoters and festival producers in the United States, AC Entertainment celebrates the arts by bringing first-class live entertainment experiences to music lovers from around the world. Founded...
Go to full post
BCA 10 Spotlight: Scholastic Inc., New York City
Nov 09, 2017 0 Comments
“Creative, innovative thinking, the hallmark of artists and writers, is fundamental to building economic strength, and new and better ways of seeing the world. The Scholastic Art & Writing Awards validates the creativity of students...
Go to full post
BCA 10 Spotlight: Duke Energy in Charlotte, North Carolina
Nov 07, 2017 0 Comments
“Duke Energy is committed to supporting the vitality of the communities we serve. That includes introducing our young people to the arts at an early age—study after study shows that children benefit immensely from exposure to...
Go to full post
BCA 10 Spotlight: Hallmark Cards in Kansas City, Missouri
Nov 02, 2017 0 Comments
At Hallmark Cards, art is an essential component of the company’s DNA. From its founding in the early 20th century, Hallmark has fostered creative environments both inside and outside the workplace, and has been particularly...
Go to full post
BCA 10 Spotlight: Bacardi in Coral Gables, Florida
Oct 31, 2017 0 Comments
“Supporting the arts within the cities and towns where we live and work is our way of giving back at Bacardi. This sense of corporate responsibility has been at our foundation since the Bacardi company was created more than 151...
Go to full post
BCA 10 Spotlight: Microsoft in Redmond, Washington
Oct 26, 2017 0 Comments
“Microsoft is honored to support arts and culture organizations across the U.S. and around the world, which provide so much richness to all of our communities.” -Lori Harnick, General Manager, Citizenship and Public Affairs...
Go to full post
BCA 10 Spotlight: Yum! Brands in Louisville, Kentucky
Oct 24, 2017 0 Comments
“At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’.  Working with our local Fund for Arts organization we created the Yum! Family...
Go to full post
BCA 10 Spotlight: Turner Broadcasting System in Atlanta, Georgia
Oct 20, 2017 0 Comments
“Turner Voices, our company’s signature corporate philanthropy program, marries our deep ties to our Atlanta hometown with our commitment to next-generation storytellers and their power to impact our community in profoundly positive...
Go to full post
It’s a Celebration! The 2017 BCA 10 Gala: Best Businesses That Partner with the Arts
Oct 19, 2017 0 Comments
On October 11th, business and arts leaders gathered at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its 13th year, this...
Go to full post
BCA 10 Spotlight: AutoZone, Inc. in Memphis, Tennessee
Oct 18, 2017 0 Comments
"Even as AutoZone has evolved over the last 36 years, we’ve maintained a steadfast commitment to our hometown of Memphis, Tennessee. Leadership and active participation in our region’s arts and culture are essential to community...
Go to full post
The Best Businesses Partnering with the Arts are Featured in Forbes
Oct 11, 2017 0 Comments
This year's BCA 10 honorees are using the arts to meet business goals in moving ways. We are proud to recognize them with an ad in the 100th Anniversay Issue of Forbes, "100 Greatest Business Minds" (page 169, September 28)...
Go to full post
Hear from the Business Leaders of the 2017 BCA 10: Best Businesses Partnering with the Arts
Oct 02, 2017 0 Comments
Now that you have read about this year’s BCA 10 honorees, let’s take the time to meet the leaders. These business executives, representing a range of industries from hotels to healthcare to retail, are inspiring. Support them...
Go to full post
2012 BCA 10 Winning Tampa Bay Times Spreads Joy of Literature with Times Festival of Reading
Sep 28, 2017 0 Comments
Every fall, the Tampa Bay Times marketing department produces a celebration of the literary arts known as the Times Festival of Reading. This one day event draws thousands of book lovers, as well as famous authors from across...
Go to full post
2011 BCA Winning Law Firm, Baker Botts L.L.P., Says the Arts Are Essential
Sep 26, 2017 0 Comments
A major supporter of the arts since the 19th century, Baker Botts, an international law firm, strives to be a good corporate citizen, helping arts organizations thrive and providing opportunities for its employees and clients...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.