News

Arts and business news from around the country.

RSS

New pARTnerships Planted at the New York Botanical Garden

Posted by Noor Asif
0 Comments
New pARTnerships Planted at the New York Botanical Garden

If you live anywhere in New York City, chances are that you have seen the brightly colored New York Botanical Garden’s posters promoting this summer’s Frida Kahlo exhibit: Art, Garden, Life. For this summer blockbuster exhibit, the New York Botanical Garden has replicated the gardens of Kahlo’s lifelong home, Casa Azul, in its greenhouses and displayed more than a dozen of the artist’s works in its gallery. The botanical garden is also hosting numerous Frida Kahlo inspired events throughout the summer. This grand exhibit was made possible by the creative and financial support of a variety of corporate partners who seized the opportunity to promote their brand and business by partnering on this art-themed event.

 

  • Bloomberg Philanthropies created a smartphone app that visitors can use at the gardens to learn more about the plants and their relation to Kahlo’s paintings. The app also transforms visitor selfies into works of art, which will be displayed online through social media.
  • Modelo Especial is providing a free beer to each attendee at any of the Frida al Fresco night events.
  • Univision Communications Inc. is publicizing the exhibit on its television and radio stations to help bring younger audiences to the gardens.
  • Aeromexico, the Mexican airline, provided air transportation for the art couriers, artisans, and curators who were involved in the exhibition.
  • Prestige Paints created a new color called NYBG Casa Azul to commemorate the iconic color of Kahlo’s beloved house in Mexico City.
  • The MetLife Foundation has partnered with the New York Botanical Garden to fund the overall exhibit as part of its mission to connect people with the arts and foster a greater awareness and understanding of cultures.


The diverse mix of corporate partnerships woven into the fabric of Art, Garden, Life highlights a growing trend…creative, mutually beneficial arts and business collaborations. By partnering on this exhibit, these businesses reached new customers, opened up new revenue streams, and publicly displayed their company values. For example, by providing free beer, Modelo Especial reached new customers and displayed the company’s appreciation for their cultural heritage. For Prestige Paints, this partnership was an opportunity to create a new product and revenue source that conveys the company’s appreciation of diversity and art. The partnership also sends a message that Prestige Paints draws inspiration from history and nature, much like the exhibit’s attendees.

 

Learn more about Art, Garden, Life.

 

Picture from The New York Botanical Garden website.
 

Related
Comments
blog comments powered by Disqus

More News

A Good Laugh for a Good Cause
May 24, 2018 0 Comments
Thursday, May 24 marks Red Nose Day, the annual fundraising campaign for children in need. After launching in the UK in 1988, the initiative made its way to the States, where it has raised over $100 million. Hosted by M&M’S...
Go to full post
The Arts are Integral to Business Success - Kohler Co.
May 22, 2018 0 Comments
The following are excerpts from remarks by Kohler Company Senior Vice President Laura Kohler at NASAA's Creative Industries Briefing:   Thank you for inviting Kohler Company to contribute to today’s discussion telling a story...
Go to full post
Ovation taking a Stand for the Arts
May 17, 2018 0 Comments
Ovation, America’s only arts network, is partnering with Comcast as part of their Stand for the Arts campaign. Through this collaboration, they will recognize arts and cultural organizations in Comcast markets.   Ovation EVP...
Go to full post
Toyota Partners with VH1 Save the Music Foundation
May 15, 2018 0 Comments
Toyota and VH1 Save The Music Foundation are partnering to support music education in public schools. Over the past 3 years, they have helped empower students in Chicago, New Orleans, and Las Vegas through the discovery and learning...
Go to full post
KeyBank Donates $10 million to Rock & Roll Hall
May 10, 2018 0 Comments
At the 33rd Annual Rock & Roll Hall of Fame Induction Ceremonies, CEO Greg Harris had something to announce that was just as exciting as the rock icons they were honoring. He shared that KeyBank Foundation had commit $10 million...
Go to full post
Arts Deliver Prime Cities for Amazon Headquarters
May 08, 2018 0 Comments
The arts can play a remarkable role in the vibrancy of a community and in the strength of the economy. It’s no surprise, then, that Amazon thinks the same thing.   In their search for a new headquarters that spanned 238 cities...
Go to full post
eMoney using Art to Connect to New Community
May 03, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
Skechers Partners with Manhattan Beach Beach Planning Committee
May 01, 2018 0 Comments
On April 11, Skechers unveiled new murals on the side of it’s flagship store in Manhattan Beach. It is exciting to see the sneaker company engage with public art through thie project. The murals were designed by Rachel Rodi...
Go to full post
Pretzels, Art, and the Fight Against Childhood Cancer
Apr 26, 2018 0 Comments
It may seem like pretzels, art, and the fight against childhood cancer may not be closely related, but thanks to Auntie Anne's, all three will come together for a national holiday. While April 26 marks one the most exciting days...
Go to full post
Past BCA Leadership Winner Opens Museum
Apr 24, 2018 0 Comments
When the BCA honored Tom James in 2009 with the Leadership Award, he already had quite an impressive resume of sustained arts support between the Salvador Dali Museum, the American Stage Theatre Company, and the Tom and Mary...
Go to full post
Shadowplay in the Streets of Austin
Apr 19, 2018 0 Comments
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99;...
Go to full post
AT&T partners with Tribeca Film Festival
Apr 17, 2018 0 Comments
With the Tribeca Film Festival only one day away, many are looking forward to the screening of The Nigerian Prince. The director, Faraday Okoro, was the 2017 winner of AT&T Presents: Untold Stories, which came with a $1 million...
Go to full post
Announcing the 2018 BCA 10 Honorees
Apr 11, 2018 0 Comments
The Business Committee for the Arts (BCA) of Americans for the Arts is proud to present the BCA 10 awards on Tuesday, October 2, 2018 at a black-tie gala at the Central Park Boathouse in New York City.   The awards honor 10...
Go to full post
Jacksonville's Public Art Week
Apr 05, 2018 0 Comments
From April 1-7, Public Art Week will be “Building a Better Community” in Jacksonville, Florida. Hosted by the Cultural Council of Greater Jacksonville, this event is “an annual, week-long initiative that celebrates Jacksonville’s...
Go to full post

Already a partner?

Already a partner?

Learn easy ways to take your partnership to a new level.

Use our ads locally

Use our ads locally

View The pARTnership Movement ad campaign and find ways to use the ads.

pARTnership videos

pARTnership videos

Watch and share our videos from The pARTnership Movement.

Partnership ideas

Partnership ideas

Inspire employees with tickets to the ballet or a concert.

Are you an arts group?

Are you an arts group?

Get listed in our searchable directory.

Recruit talent

Recruit talent

Employees want to live and work in a vibrant community.